lucky you cologne for men
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Price range
Incredible$17.79–$23.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Avg price
Great$19.89avg listing price — sweet spot $15–$100
Growth
Okay+10.8%90-day search growth — must beat 0% to launch
Market size
Okay$169K$169K/yr · 82K searches
Review moat
Okay3,369avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, lucky you cologne for men is a $169K/yr Amazon United States market (82K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar–Apr. Verdict: Skip it — 43/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
lucky you cologne for men market data
- Units sold / yr
- 8K–10K
- avg 1,500–2,000/product
- Revenue / yr
- $159K–$199K
- units × avg price
- Conversion rate
- 10.4%
- Avg BSR
- #256
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 25%
- Out of stock
- 2.6%
- Avg brand age
- 92 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
48
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Lucky Brand57%
- Liz Claiborne39%
- Lucky You4%
Demand & seasonality
Weekly Amazon search volume, last 68 weeks — +10.8% search growth over the last 90 days.Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 15.2×
Top lucky you cologne for men search terms
- lucky you cologne for men33K/yr
- lucky cologne for men20K/yr
- lucky cologne8K/yr
- lucky you cologne7K/yr
- lucky brand cologne men8K/yr
- lucky brand cologne4K/yr
- lucky mens cologne3K/yr
Top lucky you cologne for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lucky Brand Lucky You Cologne Spray for Men Day or Night Casual Scent with Bamboo Stem Fragrance Notes 3.4 fl oz
Lucky Brand$17.794.5★12,262 rev
Liz Claiborne Lucky You Cologne Spray for Men 3.4 Ounce
Liz Claiborne$19.734.6★540 rev
LUCKY YOU by Liz Claiborne COLOGNE SPRAY 3.4 OZ for MEN
Liz Claiborne$18.844.6★634 rev
Lucky Brand - Lucky You Cologne Spray 100ml/3.4oz
Lucky You$23.224.6★40 rev
Newest
by launch dateLUCKY YOU by Liz Claiborne COLOGNE SPRAY 3.4 OZ for MEN
Liz Claiborne$18.84634 rev
Liz Claiborne Lucky You Cologne Spray for Men 3.4 Ounce
Liz Claiborne$19.73540 rev
Lucky Brand - Lucky You Cologne Spray 100ml/3.4oz
Lucky You$23.2240 rev
Lucky Brand Lucky You Cologne Spray for Men Day or Night Casual Scent with Bamboo Stem Fragrance Notes 3.4 fl oz
Lucky Brand$17.7912,262 rev
Trending
90-day click momentumLiz Claiborne Lucky You Cologne Spray for Men 3.4 Ounce
Liz Claiborne$19.734.6★
LUCKY YOU by Liz Claiborne COLOGNE SPRAY 3.4 OZ for MEN
Liz Claiborne$18.844.6★
Lucky Brand Lucky You Cologne Spray for Men Day or Night Casual Scent with Bamboo Stem Fragrance Notes 3.4 fl oz
Lucky Brand$17.794.5★
Lucky Brand - Lucky You Cologne Spray 100ml/3.4oz
Lucky You$23.224.6★
What buyers say about lucky you cologne for men
What buyers praise and complain about, mined from review topics.What buyers love
“Good fragrance”
“its affordable”
“Great for Gift”
“Its a great size”
“lasts a pretty long time”
“Awesome product”
“Even the light green color perfectly reflects the clean vibe of the ingredients”
“it is easy to spray”
“Its a very safe blind buy”
“Great sweet green from the 2000s”
What buyers complain about
“Not even a skin scent after”
“Misleading”
“Its ok it just doesn't last long”
“poor quality control or fake product in the mix”
“Not worth it”
“just smell like cheap alcohol that they mixed in”
Top return reasons
Common questions
- Is lucky you cologne for men profitable to sell on Amazon United States?
- The niche generates $169K/yr across 4 tracked products. 90-day search growth is +10.8%. Flapen's verdict: Skip it (43/100).
- How competitive is the lucky you cologne for men niche?
- 3 brands and 48 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in lucky you cologne for men?
- Top complaints mined from reviews: Smell, Advertised Vs Actual Product, Durability. The return rate is 0.0%.
- When does demand for lucky you cologne for men peak?
- Demand peaks in Jan–Feb–Mar–Apr; the busiest month runs 15.2× the quietest.
- What does it cost to enter the lucky you cologne for men niche?
- Listings span $17.79–$23.22; the average listing price is $19.89 (sweet spot $15–$100). The average incumbent carries 3,369 reviews — the moat a new listing must climb.