Is lubriderm lotion spf 15 profitable to sell on Amazon United States?

The niche generates $5.4M/yr across 8 tracked products. 90-day search growth is -4.9%. Flapen's verdict: Skip it (49/100).

How competitive is the lubriderm lotion spf 15 niche?

3 brands and 37 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in lubriderm lotion spf 15?

Top complaints mined from reviews: Allergies, Moist/Dry, Thickness. The return rate is 0.5%.

When does demand for lubriderm lotion spf 15 peak?

Demand peaks in Sep; the busiest month runs 1.7× the quietest.

What does it cost to enter the lubriderm lotion spf 15 niche?

Listings span $12.38–$20.85; the average listing price is $16.05 (sweet spot $15–$100). The average incumbent carries 82,482 reviews — the moat a new listing must climb.

lubriderm lotion spf 15

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible18.0%

search→purchase rate — share of searches ending in a sale

Market size

Incredible$5.4M

$5.4M/yr · 1.9M searches

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Great$16.05

avg listing price — sweet spot $15–$100

Price range

Good$12.38–$20.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-4.9%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad88%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Review moat

Bad82,482.38

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, lubriderm lotion spf 15 is a $5.4M/yr Amazon United States market (1.9M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep. Verdict: Skip it — 49/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

lubriderm lotion spf 15 market data

Units sold / yr: 300K–400K; avg 30,000–40,000/product
Revenue / yr: $4.8M–$6.4M; units × avg price
Conversion rate: 18.0%
Avg BSR: #14
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 0.0%
Avg brand age: 86 months
Avg seller age: 124 days

Competition & brand share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

CeraVe88%
La Roche-Posay8%
Lubriderm4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.9% search growth over the last 90 days.

Peak months: Sep · busiest ÷ quietest = 1.7×

Open Trend

Top lubriderm lotion spf 15 search terms

cerave daily moisturizing lotion544K/yr +17.1%18.2% conv.
cerave lotion555K/yr -23.9%15.3% conv.
cerave moisturizing lotion150K/yr -6.5%12.4% conv.
la roche posay lipikar85K/yr +15.8%5.0% conv.
lubriderm advanced therapy lotion101K/yr -11.2%13.7% conv.
cerave body lotion103K/yr -11.3%12.3% conv.
lipikar la roche posay88K/yr +2.5%4.5% conv.
cera ve lotion37K/yr -0.6%15.3% conv.
la roche posay body lotion31K/yr +26.6%6.0% conv.
lipikar27K/yr -9.1%3.3% conv.

All search terms

Top lubriderm lotion spf 15 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CeraVe Daily Moisturizing Lotion for Dry Skin Body Lotion & Face Moisturizer with Hyaluronic Acid and Ceramides Daily Moisturizer Fragrance Free Oil-Free 19 Ounce

CeraVe$17.124.7★149,003 rev

CeraVe Daily Moisturizing Lotion for Dry Skin Body Lotion & Face Moisturizer with Hyaluronic Acid and Ceramides Daily Moisturizer Fragrance Free Oil-Free 12 Ounce

CeraVe$14.044.7★149,003 rev

La Roche-Posay Lipikar AP+Max Triple Repair Moisturizing Body Cream Face and Body Lotion for Dry Skin with Shea Butter and Niacinamide 400 mL

La Roche-Posay$20.854.6★36,268 rev

CeraVe Moisturizing Cream Body and Face Moisturizer for Dry Skin Body Cream with Hyaluronic Acid and Ceramides Daily Moisturizer Oil-Free Fragrance Free Non-Comedogenic 19 Ounce

CeraVe$17.234.7★145,440 rev

CeraVe Intensive Moisturizing Lotion Hydro-Urea + Shea Butter Body Lotion For Dry Skin Relieves Signs Of Extra Dry Skin Non Greasy Hydrating Cream For Rough Tight Red & Itchy Skin 16oz

CeraVe$17.904.7★4,445 rev

Newest

by launch date

CeraVe Intensive Moisturizing Lotion Hydro-Urea + Shea Butter Body Lotion For Dry Skin Relieves Signs Of Extra Dry Skin Non Greasy Hydrating Cream For Rough Tight Red & Itchy Skin 16oz

CeraVe$17.904,445 rev

2y ago

Lubriderm Advanced Therapy Body Lotion Fragrance-Free Lotion for Extremely Dry Skin Pro-Ceramide Hydration for Itchy Dry Sensitive Skin Hand and Body Lotion Non-Greasy Hypoallergenic 32 Fl Oz

Lubriderm$12.3815,418 rev

6y ago

CeraVe Daily Moisturizing Lotion for Dry Skin Body Lotion & Face Moisturizer with Hyaluronic Acid and Ceramides Daily Moisturizer Fragrance Free Oil-Free 19 Ounce

CeraVe$17.12149,003 rev

7y ago

CeraVe Moisturizing Cream Body and Face Moisturizer for Dry Skin Body Cream with Hyaluronic Acid and Ceramides Daily Moisturizer Oil-Free Fragrance Free Non-Comedogenic 19 Ounce

CeraVe$17.23145,440 rev

11y ago

La Roche-Posay Lipikar AP+Max Triple Repair Moisturizing Body Cream Face and Body Lotion for Dry Skin with Shea Butter and Niacinamide 400 mL

La Roche-Posay$20.8536,268 rev

15y ago

What buyers say about lubriderm lotion spf 15

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry28%

“Truly hydrating”

Quality-Overall11%

“Good quality lotion”

Suitability Dry Skin8%

“Helps my dry skin”

Soft Feel7%

“Smooth and creamy”

Suitability Combination Skin6%

“Good for the skin”

Value For Money5%

“Great Value”

Absorbency3%

“Absorbs great”

Smell3%

“Clean smell”

Weight Light3%

“It feels lightweight on the skin”

Allergies3%

“Great for allergies”

What buyers complain about

Allergies9%

“irritated my skin”

Moist/Dry8%

“Does not moisturize”

Thickness6%

“Super thick”

Smell6%

“No scent”

Skin Health4%

“Burns my skin”

Suitability Dry Skin3%

“which is hard to find especially for dry skin”

Oily/Greasy3%

“Its greasy”

Value For Money3%

“Not worth the cost”

Functionality-Overall2%

“Did not work”

Residue2%

“Flakey residue”

Top return reasons

Value For Money10%

Motor Power10%

Leak-Proof8%

Product Condition8%

Advertised Vs Actual Product7%

Size-Overall6%

Smell5%

Moist/Dry5%

Texture/Consistency-Overall5%

Functionality-Overall4%

Common questions

Is lubriderm lotion spf 15 profitable to sell on Amazon United States?: The niche generates $5.4M/yr across 8 tracked products. 90-day search growth is -4.9%. Flapen's verdict: Skip it (49/100).
How competitive is the lubriderm lotion spf 15 niche?: 3 brands and 37 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in lubriderm lotion spf 15?: Top complaints mined from reviews: Allergies, Moist/Dry, Thickness. The return rate is 0.5%.
When does demand for lubriderm lotion spf 15 peak?: Demand peaks in Sep; the busiest month runs 1.7× the quietest.
What does it cost to enter the lubriderm lotion spf 15 niche?: Listings span $12.38–$20.85; the average listing price is $16.05 (sweet spot $15–$100). The average incumbent carries 82,482 reviews — the moat a new listing must climb.