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Lubriderm Lotion Spf 15

Fail

The top 5 brands take 100% of clicks, so Lubriderm Lotion Spf 15 is a Fail.

Flapen Score
49
49 / 100
Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 48
Market size
$5.4M/yr1.9M searches / yr
90-day growth
-4.9%search demand this quarter
Competition
88%top-5 click share · 3 brands · 37 sellers

Flapen Score

Lubriderm Lotion Spf 15 against its category

The dotted line is the Beauty & Personal Care average. Past it, Lubriderm Lotion Spf 15 is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lubriderm Lotion Spf 15 market on Amazon at a glance

Shoppers on Amazon United States searched for Lubriderm Lotion Spf 15 1.9M times last year and spent an estimated $5.4M. All 3 brands take every click. Demand peaks in Sep. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 18.0% of those searches ended in a purchase.

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.4M a year.

Searches, last 12 months
1.9M
Growth, 90 days vs prior 90
-4.9%
Conversion, latest week
18.0%
Market size, estimated
$5.4Ma year
Peak month
September1.7× the quietest month
Top search term
cerave daily moisturizing lotion544K searches a year

02 · Price

A sale here is worth $16.05.

Listings sell for $16.05 on average, from $12.38 to $20.85. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 30,000 to 40,000 of them. At $16.05 that is $482K to $642K a year per listing.

Average price
$16.05inside the $15 to $100 sweet spot
Price range
$12.38–$20.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
300K–400K
Units per listing a year
30,000–40,000
Revenue per listing a year
$482K–$642K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Lotions. It carries 82,482 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#14in Lotions
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
82,482per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 86 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
86 months

Products

Top Lubriderm Lotion Spf 15 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

37

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Brand 188%
  • Brand 28%
  • Brand 34%

Demand

Lubriderm Lotion Spf 15 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.7×

Search terms

Top Lubriderm Lotion Spf 15 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cerave daily moisturizing lotion544K/yr
  • cerave lotion555K/yr
  • cerave moisturizing lotion150K/yr
  • la roche posay lipikar85K/yr
  • lubriderm advanced therapy lotion101K/yr
  • cerave body lotion103K/yr
  • lipikar la roche posay88K/yr
  • cera ve lotion37K/yr
  • la roche posay body lotion31K/yr
  • lipikar27K/yr

Reviews and returns

What reviews say buyers love and hate about Lubriderm Lotion Spf 15

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Moist/Dry”
9%of negative reviews mention “Allergies”
0.5%of orders come back
“irritated my skin”
A buyer, on “Allergies”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Lubriderm Lotion Spf 15 questions

Answered from the same tracked data.