Is lubriderm lotion for men profitable to sell on Amazon United States?

The niche generates $412K/yr across 9 tracked products. 90-day search growth is -12.1%. Flapen's verdict: Skip it (40/100).

How competitive is the lubriderm lotion for men niche?

3 brands and 55 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in lubriderm lotion for men?

Top complaints mined from reviews: Smell, Allergies, Moist/Dry. The return rate is 0.5%.

When does demand for lubriderm lotion for men peak?

Demand peaks in Jan–Feb–Mar–Apr–May–Jun; the busiest month runs 7.6× the quietest.

What does it cost to enter the lubriderm lotion for men niche?

Listings span $6.31–$21.83; the average listing price is $13.91 (sweet spot $15–$100). The average incumbent carries 30,146 reviews — the moat a new listing must climb.

lubriderm lotion for men

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Incredible13.8%

search→purchase rate — share of searches ending in a sale

Avg price

Good$13.91

avg listing price — sweet spot $15–$100

Market size

Good$412K

$412K/yr · 215K searches

Price range

Okay$6.31–$21.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-12.1%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Review moat

Bad30,146.11

avg incumbent reviews — the moat a new listing must climb

Competition

Bad89%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, lubriderm lotion for men is a $412K/yr Amazon United States market (215K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar–Apr–May–Jun. Verdict: Skip it — 40/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

lubriderm lotion for men market data

Units sold / yr: 25K–30K; avg 2,500–3,000/product
Revenue / yr: $348K–$417K; units × avg price
Conversion rate: 13.8%
Avg BSR: #119
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 0.0%
Avg brand age: 76 months
Avg seller age: 124 days

Competition & brand share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

CeraVe71%
NIVEA24%
Eucerin4%

Demand & seasonality

Weekly Amazon search volume, last 97 weeks — -12.1% search growth over the last 90 days.

Peak months: Jan, Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 7.6×

Open Trend

Top lubriderm lotion for men search terms

cerave intensive moisturizing cream79K/yr +2.3%12.7% conv.
nivea intense healing body lotion30K/yr +9.2%18.0% conv.
cerave intense moisturizing cream12K/yr +2.9%11.0% conv.
intensive moisturizing cream8K/yr +53.2%5.5% conv.
cerave intensive7K/yr -6.8%9.4% conv.
crema para la piel de mujer8K/yr -16.9%0.3% conv.
nivea intense healing7K/yr -18.5%14.8% conv.
eucerin tub5K/yr -5.1%7.4% conv.
extremely dry skin relief8K/yr -62.5%1.5% conv.
best cream for extremely dry skin4K/yr -15.4%1.2% conv.

All search terms

Top lubriderm lotion for men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CeraVe Intensive Moisturizing Cream Body Moisturizer With Shea Butter 72H Hydration + Skin Barrier Repair Fragrance-Free Body Lotion For Extremely Dry Skin 19oz | Packaging May Vary

CeraVe$21.834.8★2,385 rev

CeraVe Intensive Moisturizing Lotion Hydro-Urea + Shea Butter Body Lotion For Dry Skin Relieves Signs Of Extra Dry Skin Non Greasy Hydrating Cream For Rough Tight Red & Itchy Skin 16oz

CeraVe$17.904.7★4,445 rev

NIVEA Intense Healing Body Lotion for Very Dry Itchy Skin with Glycerin Provitamin B5 and Niacinamide 72-Hour Body Moisturizer 33.8 Fl Oz Value Size Pump Bottle

NIVEA$11.354.7★30,168 rev

NIVEA Intense Healing Body Lotion for Very Dry Itchy Skin with Glycerin Provitamin B5 and Niacinamide 72-Hour Body Moisturizer 16.9 Fl Oz Pump Bottle

NIVEA$6.314.7★30,168 rev

CeraVe Intensive Moisturizing Lotion Hydro-Urea + Shea Butter Body Lotion For Dry Skin Relieves Signs Of Extra Dry Skin Non Greasy Hydrating Cream For Rough Tight Red & Itchy Skin 8oz

CeraVe$14.814.7★4,445 rev

Newest

by launch date

CeraVe Intensive Moisturizing Cream Body Moisturizer With Shea Butter 72H Hydration + Skin Barrier Repair Fragrance-Free Body Lotion For Extremely Dry Skin 19oz | Packaging May Vary

CeraVe$21.832,385 rev

1y ago

CeraVe Intensive Moisturizing Lotion Hydro-Urea + Shea Butter Body Lotion For Dry Skin Relieves Signs Of Extra Dry Skin Non Greasy Hydrating Cream For Rough Tight Red & Itchy Skin 8oz

CeraVe$14.814,445 rev

2y ago

CeraVe Intensive Moisturizing Lotion Hydro-Urea + Shea Butter Body Lotion For Dry Skin Relieves Signs Of Extra Dry Skin Non Greasy Hydrating Cream For Rough Tight Red & Itchy Skin 16oz

CeraVe$17.904,445 rev

2y ago

NIVEA Intense Healing Body Lotion 72 Hour Moisture for Dry to Very Dry Skin Body Lotion for Dry Skin 16.9 Fl Oz Pump Bottle - Pack of 2

NIVEA$13.25678 rev

3y ago

NIVEA Intense Healing Body Cream for Dry Skin with Glycerin Provitamin B5 and Niacinamide 72-Hour Moisture Non-Greasy Body Moisturizer Immediately Soothes Dry Itchy Skin Feeling 13.5 Oz Jar

NIVEA$9.061,893 rev

4y ago

What buyers say about lubriderm lotion for men

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry29%

“Truly hydrating”

Suitability Dry Skin11%

“Helps my dry skin”

Quality-Overall10%

“Excellent Product”

Soft Feel7%

“Amazing softness”

Value For Money6%

“Decent price”

Smell5%

“Light scent”

Suitability Combination Skin4%

“Good for the skin”

Absorbency3%

“Absorbs well”

Efficiency2%

“Effective,”

Allergies2%

“Great for allergies”

What buyers complain about

Smell15%

“Bad smell”

Allergies10%

“Allergic reaction”

Moist/Dry8%

“my skin is extremely dry”

Suitability Dry Skin4%

“I have extremely dry skin”

Thickness3%

“This cream is fairly thick”

Value For Money3%

“Too expensive”

Adhesion/Stickiness3%

“I am returning this very gluey not creamy”

Skin Health2%

“Burns my face every time I used it”

Size-Overall2%

“and this one is BIG”

Oily/Greasy2%

“which always made me greasy”

Top return reasons

Product Condition16%

Advertised Vs Actual Product10%

Value For Money9%

Size-Overall9%

Motor Power8%

Leak-Proof7%