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Love Dont Be Shy Kilian Perfume

Fail

The top 5 brands take 100% of clicks, so Love Dont Be Shy Kilian Perfume is a Fail.

Flapen Score
49
49 / 100
Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 48
Market size
$945K/yr315K searches / yr
90-day growth
-0.7%search demand this quarter
Competition
87%top-5 click share · 3 brands · 60 sellers

Flapen Score

Love Dont Be Shy Kilian Perfume against its category

The dotted line is the Beauty & Personal Care average. Past it, Love Dont Be Shy Kilian Perfume is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Love Dont Be Shy Kilian Perfume market on Amazon at a glance

Shoppers on Amazon United States searched for Love Dont Be Shy Kilian Perfume 315K times last year and spent an estimated $945K. All 3 brands take every click. Demand peaks in Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 315K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $945K a year.

Searches, last 12 months
315K
Growth, 90 days vs prior 90
-0.7%
Conversion, latest week
3.3%
Market size, estimated
$945Ka year
Peak month
December2.3× the quietest month
Top search term
dossier floral marshmallow48K searches a year

02 · Price

A sale here is worth $91.29.

Listings sell for $91.29 on average, from $10.61 to $256.92. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,000 to 1,250 of them. At $91.29 that is $91K to $114K a year per listing.

Average price
$91.29inside the $15 to $100 sweet spot
Price range
$10.61–$256.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
1,000–1,250
Revenue per listing a year
$91K–$114K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,263 within Women's. It carries 1,215 reviews at 3.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
75%
Out of stock, average day
0.0%
Average rank
#1,263in Women's
Average rating
3.54 starsAmazon United States average 4.42 stars
Average reviews
1,215per listing
Listings tracked
8

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Love Dont Be Shy Kilian Perfume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

60

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Brand 157%
  • Brand 240%
  • Brand 33%
  • Open — no brand owns it (0%)

Demand

Love Dont Be Shy Kilian Perfume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 2.3×

Search terms

Top Love Dont Be Shy Kilian Perfume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dossier floral marshmallow48K/yr
  • kilian love dont be shy57K/yr
  • love dont be shy kilian perfume46K/yr
  • killians love dont be shy perfume42K/yr
  • floral marshmallow perfume22K/yr
  • love dont be shy17K/yr
  • floral marshmallow8K/yr
  • kilian love dont be shy perfume11K/yr
  • love by kilian dont be shy11K/yr
  • dont be shy perfume kilian10K/yr

Reviews and returns

What reviews say buyers love and hate about Love Dont Be Shy Kilian Perfume

We read the reviews and the return reasons for every product selling here.

71%of positive reviews mention “Smell”
54%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“the smell itself seems a bit intense”
A buyer, on “Smell”54% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Love Dont Be Shy Kilian Perfume questions

Answered from the same tracked data.