Lotion Tub

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $129K a year.

Searches, last 12 months

102K

Growth, 90 days vs prior 90

-16.1%

Conversion, latest week

10.8%

Market size, estimated

$129Ka year

Top search term

nivea cocoa butter body cream21K searches a year

Listings sell for $11.63 on average, from $6.82 to $17.23. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,500 to 2,000 of them. At $11.63 that is $17K to $23K a year per listing.

Average price

$11.63under the $15 to $100 sweet spot

Price range

$6.82–$17.23

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

1,500–2,000

Revenue per listing a year

$17K–$23K

Returns

0.5%of orders · Amazon United States median 2.1%

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #48 within Creams. It carries 22,153 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings

64%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#48in Creams

Average rating

4.71 starsAmazon United States average 4.42 stars

Average reviews

22,153per listing

Listings tracked

11

The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

81 months