Is lotion tub profitable to sell on Amazon United States?

The niche generates $129K/yr across 11 tracked products. 90-day search growth is -16.1%. Flapen's verdict: Skip it (35/100).

How competitive is the lotion tub niche?

6 brands and 64 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in lotion tub?

Top complaints mined from reviews: Smell, Moist/Dry, Allergies. The return rate is 0.5%.

What does it cost to enter the lotion tub niche?

Listings span $6.82–$17.23; the average listing price is $11.63 (sweet spot $15–$100). The average incumbent carries 22,153 reviews — the moat a new listing must climb.

lotion tub

Skip it

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Great10.8%

search→purchase rate — share of searches ending in a sale

Avg price

Okay$11.63

avg listing price — sweet spot $15–$100

Market size

Okay$129K

$129K/yr · 102K searches

Price range

Bad$6.82–$17.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-16.1%

90-day search growth — must beat 0% to launch

Competition

Bad82%

top-5 click share — a locked-up shelf

Review moat

Bad22,152.82

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, lotion tub is a $129K/yr Amazon United States market (102K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 35/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

lotion tub market data

Units sold / yr: 13K–15K; avg 1,500–2,000/product
Revenue / yr: $145K–$174K; units × avg price
Conversion rate: 10.8%
Avg BSR: #48
Page quality: 0%
Prime: 100%
Sponsored: 64%
Out of stock: 0.0%
Avg brand age: 81 months
Avg seller age: 131 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 rising

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

NIVEA68%
Aveeno18%
Vaseline4%
eos3%
Cetaphil3%
CeraVe3%

Top lotion tub search terms

nivea cocoa butter body cream21K/yr +4.3%17.6% conv.
nivea body butter11K/yr +1.6%11.3% conv.
lotion tub10K/yr -5.2%5.7% conv.
body lotion tub7K/yr +8.2%6.6% conv.
aveeno skin relief moisture repair cream7K/yr -12.0%12.5% conv.
nivea cocoa butter cream8K/yr -58.5%18.9% conv.
unscented body cream6K/yr -12.3%1.5% conv.
scented body cream5K/yr +16.2%0.3% conv.
thick body cream6K/yr -34.6%2.6% conv.
fragrance free body cream4K/yr -4.2%0.8% conv.

All search terms

Top lotion tub products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NIVEA Cocoa Butter Body Cream with Deep Nourishing Serum Cocoa Butter Cream for Dry Skin 16 Ounce Jar

NIVEA$6.964.7★28,550 rev

Aveeno Skin Relief Intense Moisture Repair Body Cream with Triple Oat & Shea Butter Formula Moisturizing Cream Heals & Restores Very Dry Skin with Long-Lasting Moisture Fragrance-Free 11 Oz

Aveeno$16.104.6★12,293 rev

NIVEA Cocoa Butter Body Lotion for Dry Skin with Hyaluronic Acid Cocoa Butter and Deep Nourishing Serum 72-Hour Body Moisturizer 33.8 Fl Oz Value Size Pump Bottle

NIVEA$11.104.7★1,318 rev

NIVEA Intense Healing Body Cream for Dry Skin with Glycerin Provitamin B5 and Niacinamide 72-Hour Moisture Non-Greasy Body Moisturizer Immediately Soothes Dry Itchy Skin Feeling 13.5 Oz Jar

NIVEA$9.064.7★1,893 rev

Vaseline Radiant X Deep Nourishment Body Cream 100% Pure Shea Butter Coconut Oil Vitamin C & Peptides 10 oz

Vaseline$11.144.6★3,101 rev

Newest

by launch date

eos Cashmere Whipped Oil Body Butter Vanilla Cashmere 72 Hour Weightless Moisture For Dry Skin Rich Formula and Deep Hydration Body Care 10 oz

eos$12.624,542 rev

1y ago

Vaseline Radiant X Deep Nourishment Body Cream 100% Pure Shea Butter Coconut Oil Vitamin C & Peptides 10 oz

Vaseline$11.143,101 rev

2y ago

NIVEA Intense Healing Body Cream for Dry Skin with Glycerin Provitamin B5 and Niacinamide 72-Hour Moisture Non-Greasy Body Moisturizer Immediately Soothes Dry Itchy Skin Feeling 13.5 Oz Jar

NIVEA$9.061,893 rev

4y ago

Cetaphil Face & Body Moisturizer Hydrating Moisturizing Cream for Dry to Very Dry Sensitive Skin NEW 20 oz Fragrance Free Non-Comedogenic Non-Greasy (Packaging May Vary)

Cetaphil$13.9539,568 rev

4y ago

NIVEA Cocoa Butter Body Lotion for Dry Skin with Hyaluronic Acid Cocoa Butter and Deep Nourishing Serum 72-Hour Body Moisturizer 33.8 Fl Oz Value Size Pump Bottle

NIVEA$11.101,318 rev

5y ago

What buyers say about lotion tub

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry22%

“Truly hydrating”

Smell19%

“fragrance free”

Soft Feel10%

“Creamy and smooth”

Suitability Dry Skin8%

“Helps my dry skin”

Quality-Overall7%

“Very good quality product, arrived in perfect condition and works great”

Value For Money5%

“Great Deal”

Suitability Combination Skin4%

“Great for sensitive skin”

Absorbency3%

“absorbed well”

Texture/Consistency-Overall2%

“Amazing texture”

Thickness2%

“Its super thick”

What buyers complain about

Smell18%

“Smells weird”

Moist/Dry7%

“Not moisturizing”

Allergies5%

“HAD A RASH”

Thickness4%

“This cream is fairly thick”

Suitability Dry Skin4%

“Not for dry skin folks”

Texture/Consistency-Overall3%

“Im weird with texture”

Value For Money2%

“Not worth the price”

Motor Power2%

“Pump was broken”

Size-Overall2%

“Its huge”

Leak-Proof2%

“amazon needs to figure out prevent the containers from leaking product”

Top return reasons

Smell17%

Product Condition15%

Leak-Proof11%

Value For Money8%

Motor Power6%

Moist/Dry6%

Size-Overall5%

Advertised Vs Actual Product5%

Texture/Consistency-Overall4%

Defective Material/Parts3%

Common questions

Is lotion tub profitable to sell on Amazon United States?: The niche generates $129K/yr across 11 tracked products. 90-day search growth is -16.1%. Flapen's verdict: Skip it (35/100).
How competitive is the lotion tub niche?: 6 brands and 64 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in lotion tub?: Top complaints mined from reviews: Smell, Moist/Dry, Allergies. The return rate is 0.5%.
What does it cost to enter the lotion tub niche?: Listings span $6.82–$17.23; the average listing price is $11.63 (sweet spot $15–$100). The average incumbent carries 22,153 reviews — the moat a new listing must climb.