Lotion Stick

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.1% of those searches ended in a purchase. Searches in the last 90 days moved -54.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.9M a year.

Searches, last 12 months

1.7M

Growth, 90 days vs prior 90

-54.0%

Conversion, latest week

15.1%

Market size, estimated

$2.9Ma year

Top search term

aquaphor stick841K searches a year

Listings sell for $11.70 on average, from $7.52 to $20.42. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 50,000 to 60,000 of them. At $11.70 that is $585K to $702K a year per listing.

Average price

$11.70under the $15 to $100 sweet spot

Price range

$7.52–$20.42

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250K–300K

Units per listing a year

50,000–60,000

Revenue per listing a year

$585K–$702K

Returns

0.4%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #64 within Body Butters. It carries 12,945 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#64in Body Butters

Average rating

4.73 starsAmazon United States average 4.42 stars

Average reviews

12,945per listing

Listings tracked

4

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

53 months