Lotion Pump
MaybeThe top 5 brands take only 27% of clicks. But shoppers spend an estimated $87K a year here, so Lotion Pump is a Maybe.
- Flapen Score
- 54 / 100Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 4854
- Market size
- $87K/yr326K searches / yr
- 90-day growth
- -4.2%search demand this quarter
- Competition
- 25%top-5 click share · 60 brands · 113 sellers
Flapen Score
Lotion Pump against its category
The dotted line is the Beauty & Personal Care average. Past it, Lotion Pump is stronger. Inside it, weaker.
Market
The Lotion Pump market on Amazon at a glance
Shoppers on Amazon United States searched for Lotion Pump 326K times last year and spent an estimated $87K. The top 5 brands take 27% of clicks. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 326K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $87K a year.
- Searches, last 12 months
- 326K
- Growth, 90 days vs prior 90
- -4.2%
- Conversion, latest week
- 2.5%
- Market size, estimated
- $87Ka year
- Top search term
- lotion bottle75K searches a year
02 · Price
A sale here is worth $10.60.
Listings sell for $10.60 on average, from $4.38 to $47.47. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At $10.60 that is $0 to $1K a year per listing.
- Average price
- $10.60under the $15 to $100 sweet spot
- Price range
- $4.38–$47.47
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #133 within Refillable Containers. It carries 3,278 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 96%
- Out of stock, average day
- 2.5%
- Average rank
- #133in Refillable Containers
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 3,278per listing
- Listings tracked
- 78
04 · Newcomers
3 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Lotion Pump products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 25% of clicks. An open shelf where new products get seen.
Brands
60 rising
Sellers
113
Top-5 brand share
27%
Top 20: 66%
Top-5 click share
25%
Top 20: 59%
Open market
69%
- Brand 16%
- Brand 26%
- Brand 35%
- Brand 45%
- Brand 55%
- Brand 64%
Demand
Lotion Pump search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, May, Jun · busiest ÷ quietest = 2.5× · 10 of 12 months tracked
Search terms
Top Lotion Pump search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lotion bottle75K/yr
- lotion pump41K/yr
- refillable cosmetic pump dispensers30K/yr
- lotion pump bottle28K/yr
- lotion bottles31K/yr
- refillable lotion bottle26K/yr
- pump bottle for lotion13K/yr
- empty lotion bottles with pump15K/yr
- lotion containers with pump12K/yr
- face wash container8K/yr
Reviews and returns
What reviews say buyers love and hate about Lotion Pump
We read the reviews and the return reasons for every product selling here.
“Leaked everywhere”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lotion Pump questions
Answered from the same tracked data.









