Lotion Pack

Shoppers searched for this 913K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved +21.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $859K a year.

Searches, last 12 months

913K

Growth, 90 days vs prior 90

+21.8%

Conversion, latest week

8.5%

Market size, estimated

$859Ka year

Peak month

August2.2× the quietest month

Top search term

vaseline cocoa radiant565K searches a year

Listings sell for $11.01 on average, from $4.15 to $22.93. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At $11.01 that is $44K to $55K a year per listing.

Average price

$11.01under the $15 to $100 sweet spot

Price range

$4.15–$22.93

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

4,000–5,000

Revenue per listing a year

$44K–$55K

Returns

0.4%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #416 within Foot & Hand Care. It carries 4,617 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#416in Foot & Hand Care

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

4,617per listing

Listings tracked

22

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

65 months