Is lotion pack profitable to sell on Amazon United States?

The niche generates $859K/yr across 22 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +21.8%. Flapen's verdict: Worth a look (52/100).

How competitive is the lotion pack niche?

3 brands and 83 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in lotion pack?

Top complaints mined from reviews: Smell, Oily/Greasy, Size-Overall. The return rate is 0.4%.

When does demand for lotion pack peak?

Demand peaks in Aug; the busiest month runs 2.2× the quietest.

What does it cost to enter the lotion pack niche?

Listings span $4.15–$22.93; the average listing price is $11.01 (sweet spot $15–$100). The average incumbent carries 4,617 reviews — the moat a new listing must climb.

lotion pack

Worth a look

Shows low returns (0.4%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great8.5%

search→purchase rate — share of searches ending in a sale

Market size

Great$859K

$859K/yr · 913K searches

Growth

Good+21.8%

90-day search growth — must beat 0% to launch

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$11.01

avg listing price — sweet spot $15–$100

Price range

Okay$4.15–$22.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad4,616.68

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, lotion pack is a $859K/yr Amazon United States market (913K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Worth a look — 52/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

lotion pack market data

Units sold / yr: 80K–100K; avg 4,000–5,000/product
Revenue / yr: $881K–$1.1M; units × avg price
Conversion rate: 8.5%
Avg BSR: #416
Page quality: 0%
Prime: 100%
Sponsored: 82%
Out of stock: 0.0%
Avg brand age: 65 months
Avg seller age: 128 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

56%

Top 20: 98%

Open market

Vaseline90%
NIVEA9%
Amazon Basics1%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +21.8% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 2.2×

Open Trend

Top lotion pack search terms

vaseline cocoa radiant565K/yr +25.7%6.9% conv.
vaseline cocoa radiant lotion36K/yr +67.6%8.5% conv.
nivea cocoa butter lotion63K/yr +18.5%20.0% conv.
vaseline lotion cocoa butter56K/yr -11.2%9.8% conv.
vaselina cocoa radiant19K/yr +134.1%3.4% conv.
cocoa radiant19K/yr +76.7%6.1% conv.
vaseline cocoa butter lotion31K/yr -28.3%8.6% conv.
vaseline cocoa radiant body lotion15K/yr +41.9%6.6% conv.
vaseline intensive care cocoa radiant15K/yr +28.6%7.2% conv.
coco lotion13K/yr +5.2%2.8% conv.

All search terms

Top lotion pack products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Vaseline Intensive Care Body Lotion Cocoa Radiant 3 count for Dry Skin Lotion Made with Ultra-Hydrating Lipids and Pure Cocoa Butter for a Long-Lasting Radiant Glow 20.3 Oz

Vaseline$16.834.8★15,407 rev

Vaseline Glazed and Glisten Golden Hour Body Gel Oil Glow Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz

Vaseline$8.294.5★2,533 rev

Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz

Vaseline$8.294.5★2,661 rev

Vaseline Intensive Care Cocoa Radiant for Glowing Skin Body Gel Oil Made with Pure Cocoa Butter + Replenishing Oils 6.8 fl oz

Vaseline$7.264.7★8,441 rev

Vaseline Cocoa Radiant 2-Pack Intensive Care Moisturizing Hand and Body Lotion with Ultra-Hydrating Lipids Pure Cocoa Butter 10 Oz Ea

Vaseline$15.654.6★3,950 rev

Newest

by launch date

Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Ultra-Hydrating Lipids with 100% Pure Cocoa Butter and Shimmering Oil Vanilla Cocoa Scent 1.69 Fl Oz 3 Pack

Vaseline$10.88237 rev

3mo ago

Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Vanilla Cocoa Scent 100% Pure Cocoa Butter with Shimmering Oil 1.69 Fl Oz 6 Pack

Vaseline$16.17237 rev

3mo ago

Vaseline Intensive Care Cocoa Radiant Body Gel Oil with 100% Pure Cocoa Butter 12 oz

Vaseline$12.36440 rev

5mo ago

Vaseline Cocoa Radiant Replenishing Oil Gel with Pure Cocoa Butter Travel Size 1.69 fl oz 3 Pack

Vaseline$10.55324 rev

7mo ago

Vaseline Glazed and Glisten Golden Hour Body Gel Oil Glow Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz

Vaseline$8.292,533 rev

11mo ago

What buyers say about lotion pack

What buyers praise and complain about, mined from review topics.

What buyers love

Smell19%

“fragrance free”

Moist/Dry15%

“Super hydrating”

Brightness/Shine/Glow10%

“Nice shine”

Soft Feel9%

“Silky Smooth”

Quality-Overall8%

“Very good quality product, arrived in perfect condition and works great”

Value For Money6%

“Not expensive”

Suitability Dry Skin4%

“Great moisturizer for very dry skin”

Suitability Combination Skin4%

“works well for sensitive skin like mine”

Advertised Vs Actual Product2%

“As described”

Size-Overall2%

“Tiny and great”

What buyers complain about

Smell11%

“Awful smell”

Oily/Greasy8%

“Very greasy”

Size-Overall8%

“The bottle is small”

Product Condition4%

“Received used item”

Allergies4%

“Allergic reaction”

Moist/Dry3%

“Doesnt moisturize”

Brightness/Shine/Glow3%

“I dont really any Glow from it at all”

Thickness3%

“Not as dense/thick as expected”

Leak-Proof3%

“Bottle was leaky”

Motor Power3%

“Pump was broken”

Top return reasons

Leak-Proof18%

Smell12%

Oily/Greasy12%

Product Condition10%

Size-Overall10%

Advertised Vs Actual Product8%

Motor Power5%

Adhesion/Stickiness3%

Value For Money3%

Brightness/Shine/Glow2%

Common questions

Is lotion pack profitable to sell on Amazon United States?: The niche generates $859K/yr across 22 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +21.8%. Flapen's verdict: Worth a look (52/100).
How competitive is the lotion pack niche?: 3 brands and 83 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in lotion pack?: Top complaints mined from reviews: Smell, Oily/Greasy, Size-Overall. The return rate is 0.4%.
When does demand for lotion pack peak?: Demand peaks in Aug; the busiest month runs 2.2× the quietest.
What does it cost to enter the lotion pack niche?: Listings span $4.15–$22.93; the average listing price is $11.01 (sweet spot $15–$100). The average incumbent carries 4,617 reviews — the moat a new listing must climb.