Is lotion bulk profitable to sell on Amazon United States?

The niche generates $493K/yr across 42 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -4.8%. Flapen's verdict: Worth a look (58/100).

How competitive is the lotion bulk niche?

25 brands and 64 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 47% of demand.

What do buyers complain about in lotion bulk?

Top complaints mined from reviews: Smell, Moist/Dry, Size-Overall. The return rate is 0.8%.

When does demand for lotion bulk peak?

Demand peaks in Nov–Dec; the busiest month runs 5.8× the quietest.

What does it cost to enter the lotion bulk niche?

Listings span $5.35–$36.42; the average listing price is $18.55 (sweet spot $15–$100). The average incumbent carries 3,680 reviews — the moat a new listing must climb.

lotion bulk

Worth a look

Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Brand share

Great47%

top-5 brand share — no brand owns this niche

Avg price

Great$18.55

avg listing price — sweet spot $15–$100

Competition

Great39%

top-5 click share — an open shelf

Price range

Good$5.35–$36.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$493K

$493K/yr · 730K searches

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,679.57

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-4.8%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, lotion bulk is a $493K/yr Amazon United States market (730K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 58/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

lotion bulk market data

Units sold / yr: 40K–50K; avg 750–1,000/product
Revenue / yr: $742K–$928K; units × avg price
Conversion rate: 3.6%
Avg BSR: #285
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 1.8%
Avg brand age: 55 months
Avg seller age: 137 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

25 falling

Sellers

Top-5 brand share

47%

Top 20: 95%

Top-5 click share

39%

Top 20: 76%

Open market

47%

Jergens15%
Curel10%
KIYTARBOO9%
CRISTALBOX7%
Layhomo7%
BODY & EARTH # LOVE6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 5.8×

Open Trend

Top lotion bulk search terms

lotion bulk153K/yr -1.7%4.0% conv.
bulk lotion95K/yr +2.3%3.2% conv.
mini lotion bulk76K/yr -4.1%3.8% conv.
bulk hand lotion63K/yr -2.9%4.1% conv.
bulk hand cream42K/yr -13.4%3.0% conv.
mini hand lotion bulk35K/yr -10.6%3.8% conv.
bulk lotion travel size32K/yr -14.0%4.6% conv.
lotion bulk travel size29K/yr -12.1%4.5% conv.
mini hand cream bulk20K/yr -5.0%2.9% conv.
lotion in bulk18K/yr +2.4%3.3% conv.

All search terms

Top lotion bulk products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Jergens Ultra Healing Dry Skin Moisturizer Travel Size Body and Hand Lotion 1 Oz (Pack of 24)

Jergens$17.064.8★45,295 rev

28 Pack Hand Lotion Gifts for Women Teacher Gifts Bulk Gifts for Women Teen Girls Birthday Gifts Return Gifts Graduation Gifts Natural Plant Fragrance Travel Lotion Hand Cream for Dry Cracked Hands

CRISTALBOX$13.424.6★4,709 rev

Curel Ultra Healing Intensive Fragrance-Free Lotion For Extra-Dry Skin Dermatologist Recommended Ideal for Sensitive Skin Cruelty Free Paraben Free 1 Oz Pack of 30

Curel$17.084.8★13,121 rev

20 Pack Mini Body Lotion Gift Bulk for Dry Skin Travel Size Small Body Cream With Shea Butter Natural Fragrance Moisturizing Body Lotion for Women Men Gifts for Women Gift for Her Thank You Gift

Layhomo$11.184.6★1,535 rev

36 Pack Hand Cream Set Hand Lotion Travel Size Mothers Day Gifts for Mom Teacher Appreciation Gifts Bulk Gifts For Women Coworker Bulk hand Cream Mini Hand Cream Nurse Gifts Bridesmaid Gifts

KIYTARBOO$11.114.6★818 rev

Newest

by launch date

VESPRO 100 Pack Mini Body Lotion Gift Bulk for Dry Skin Body Moisturizer Travel Lotion Bulk Gift for Women Valentines Day Gifts Bulk Thank You Gifts Spa Gifts Teacher Gifts Bulk Gifts for Women

VESPRO$27.2946 rev

4mo ago

MIYUELENI 20 Pack Hand Cream Gift Set Mothers Day Gifts Moisturizing Hand Lotion for Dry Hands Birthday Gifts for Women& Teen Girls Teacher Appreciation Gifts Nurses Week Gifts Travel Size Bulk

MIYUELENI$8.61594 rev

11mo ago

KIYTARBOO 120 Pack Bulk Lotion Teacher Appreciation Gifts Mini Hand Cream Gift Set Travel Size Lotion Hand Cream for Dry Cracked Hands Bulk Valentines Day Gifts for Adults Women Nurse Coworkers

KIYTARBOO$29.67627 rev

1y ago

100 Pack Hand Lotion Bulk Gift - Mini Lotion Bulk Travel Size Hand Cream Bulk Gifts for Corworkers Teacher Appreciation Gifts Birthday Gifts for Women Nurses Gifts Bridesmaid Gifts Thank You Gifts

Aottom$27.86167 rev

1y ago

24 Pack Hand Cream Gift Set For Women Teacher Appreciation Gifts Mini Hand Lotion Travel Size Moisturizing Hand Cream for Dry Cracked Hands Graduation Gifts Birthday Gift Bridesmaid Gift Party Favors

BESNEL$11.251,995 rev

2y ago

What buyers say about lotion bulk

What buyers praise and complain about, mined from review topics.

What buyers love

Smell24%

“fragrance free”

Gifting Purpose15%

“Great for gifting”

Value For Money10%

“Great Value”

Moist/Dry9%

“Great moisturizer”

Quality-Overall8%

“Very good quality lotion”

Size-Overall7%

“fits great in bag or backpack”

Soft Feel5%

“Smooth and soft”

Advertised Vs Actual Product2%

“As advertised”

Suitability Combination Skin2%

“Excellent for your skin”

Absorbency1%

“Absorbed nicely”

What buyers complain about

Smell20%

“Smell is unpleasant”

Moist/Dry14%

“does not moisturize”

Size-Overall7%

“Small tubes”

Quality-Overall6%

“Junk product”

Dilute/Watery3%

“Extremely watery”

Motor Power3%

“pumps won't open”

Value For Money2%

“Waste of money”

Thickness2%

“Super thin - not what I would consider a cream at all”

Oily/Greasy2%

“Very greasy”

Allergies2%

“I am allergic”

Top return reasons

Size-Overall29%

Smell21%

Advertised Vs Actual Product12%

Value For Money7%

Moist/Dry5%

Quality-Overall4%

Leak-Proof4%

Texture/Consistency-Overall2%

Functionality-Overall2%

Defective Material/Parts2%

Common questions

Is lotion bulk profitable to sell on Amazon United States?: The niche generates $493K/yr across 42 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -4.8%. Flapen's verdict: Worth a look (58/100).
How competitive is the lotion bulk niche?: 25 brands and 64 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 47% of demand.
What do buyers complain about in lotion bulk?: Top complaints mined from reviews: Smell, Moist/Dry, Size-Overall. The return rate is 0.8%.
When does demand for lotion bulk peak?: Demand peaks in Nov–Dec; the busiest month runs 5.8× the quietest.
What does it cost to enter the lotion bulk niche?: Listings span $5.35–$36.42; the average listing price is $18.55 (sweet spot $15–$100). The average incumbent carries 3,680 reviews — the moat a new listing must climb.