Lotion Bottle with Pump

Shoppers searched for this 303K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $113K a year.

Searches, last 12 months

303K

Growth, 90 days vs prior 90

-14.2%

Conversion, latest week

3.1%

Market size, estimated

$113Ka year

Peak month

December1.4× the quietest month

Top search term

lotion jar33K searches a year

Listings sell for $11.95 on average, from $4.38 to $34.26. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $11.95 that is $1K to $3K a year per listing.

Average price

$11.95under the $15 to $100 sweet spot

Price range

$4.38–$34.26

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

1.8%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #87 within Refillable Containers. It carries 1,951 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

3.0%

Average rank

#87in Refillable Containers

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

1,951per listing

Listings tracked

68

8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

4Amazon's first-year sales bar

Average brand age

39 months