Lotion Bar

Shoppers searched for this 300K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $93K a year.

Searches, last 12 months

300K

Growth, 90 days vs prior 90

+0.2%

Conversion, latest week

1.9%

Market size, estimated

$93Ka year

Peak month

January2.7× the quietest month

Top search term

lotion bar115K searches a year

Listings sell for $16.51 on average, from $5.00 to $38.00. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $16.51 that is $2K to $4K a year per listing.

Average price

$16.51inside the $15 to $100 sweet spot

Price range

$5.00–$38.00

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

0.5%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #637 within Lotions. It carries 1,912 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

98%

Out of stock, average day

6.6%

Average rank

#637in Lotions

Average rating

4.25 starsAmazon United States average 4.42 stars

Average reviews

1,912per listing

Listings tracked

44

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

65 months