lotion bar
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Competition
Great35%top-5 click share — an open shelf
Avg price
Great$16.51avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Great58%top-5 brand share — no brand owns this niche
Price range
Good$5.00–$38.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,911.75avg incumbent reviews — the moat a new listing must climb
Growth
Okay+0.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$93K$93K/yr · 300K searches
According to Flapen's Amazon United States niche tracking, lotion bar is a $93K/yr Amazon United States market (300K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Jan–Feb–May. Verdict: Worth a look — 57/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
lotion bar market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $132K–$165K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #637
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 77%
- Out of stock
- 6.6%
- Avg brand age
- 65 months
- Avg seller age
- 129 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
25 falling
Sellers
159
Top-5 brand share
58%
Top 20: 97%
Top-5 click share
35%
Top 20: 79%
Open market
36%
- Moon Valley Organics26%
- Avital's Apiaries14%
- HANNI7%
- Zum6%
- Pacifica5%
- Honey House Naturals5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.2% search growth over the last 90 days.Peak months: Jan, Feb, May · busiest ÷ quietest = 2.7×
Top lotion bar search terms
- lotion bar115K/yr
- lush massage bar lotion16K/yr
- moon valley organics25K/yr
- solid lotion18K/yr
- lotion bars for women21K/yr
- solid lotion bar15K/yr
- lotion bars11K/yr
- bar lotion8K/yr
- body lotion bar8K/yr
- body stone lotion bar20K/yr
Top lotion bar products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Moon Valley Organics Herbal Lotion Bar in Coconut Lemon Moon Melt Bar Calendula and Comfrey Beeswax Heal and Restore Chapped Skin Soothing
Moon Valley Organics$17.694.3★885 rev
Moon Valley Organics Herbal Lotion Bar in Bergamot Geranium Moon Melt Bar Calendula and Comfrey Beeswax Heal and Restore Chapped Skin Soothing
Moon Valley Organics$17.604.3★885 rev
HANNI Fatty Body Moisturizer Stick with Fatty Acids Travel Size Friendly Solid Lotion for Plumping and Hydration Fragrance-Free and Safe for Sensitive Skin 2.5 oz
HANNI$26.874.3★480 rev
Avitals Apiaries Chamomile Oat Lotion Bar for Sensitive Skin Beeswax Balm with Oat Oil & Chamomile Extract Natural Moisturizer for Dry Itchy Skin & Eczema Relief Support Light Scent
Avital's Apiaries$10.493.7★14 rev
Zum Indigo Wild Body Balm - Body Moisturizer for Women & Men - Includes Goats Milk Shea Butter & More - Natural Skin Moisturizer - Frankincense & Myrrh - 2.5 oz
Zum$12.074.6★1,564 rev
Newest
by launch dateAvitals Apiaries Chamomile Oat Lotion Bar for Sensitive Skin Beeswax Balm with Oat Oil & Chamomile Extract Natural Moisturizer for Dry Itchy Skin & Eczema Relief Support Light Scent
Avital's Apiaries$10.4914 rev
Jergens Lavender Lotion Bursts Squishy Star-Shaped Moisturizer Bursts Gifts for Teen Girls or Boys 38 Ct
Jergens$7.431,805 rev
QUR SeaFoam Jasmine Body Balm 100g with Bamboo Tray for Bathroom Luxurious
QUR$9.8447 rev
Pacifica Vanilla Butter Moisturizing Balm Stick Solid Body Lotion for Instant Dry Skin Relief Moisture Balm Shea Butter & Vanilla Formula Vegan & Cruelty-Free Clean Skincare 2.5 oz
Pacifica$10.732,004 rev
Avitals Apiaries Solid Lotion Bar in Tin for Dry Skin Beeswax & Plant Butter Moisturizer Pocket Size No Spill Travel Balm for Hands & Body Uplifting Citrus Herbal Scent Hope Springs
Avital's Apiaries$11.1341 rev
Trending
90-day click momentumAvitals Apiaries Chamomile Oat Lotion Bar for Sensitive Skin Beeswax Balm with Oat Oil & Chamomile Extract Natural Moisturizer for Dry Itchy Skin & Eczema Relief Support Light Scent
Avital's Apiaries$10.493.7★
Jergens Lavender Lotion Bursts Squishy Star-Shaped Moisturizer Bursts Gifts for Teen Girls or Boys 38 Ct
Jergens$7.434.1★
Pacifica Vanilla Butter Moisturizing Balm Stick Solid Body Lotion for Instant Dry Skin Relief Moisture Balm Shea Butter & Vanilla Formula Vegan & Cruelty-Free Clean Skincare 2.5 oz
Pacifica$10.734.2★
Zum Indigo Wild Body Balm - Body Moisturizer for Women & Men - Includes Goats Milk Shea Butter & More - Natural Skin Moisturizer - Frankincense & Myrrh - 2.5 oz
Zum$12.074.6★
Nopalera Botanical Lotion Bar - Plant-Based Cactus Moisturizer with Prickly Pear Oil & Tangerine Oil Deeply Moisturizing Vegan Natural Citrus Fragrance 2.2 oz.
Nopalera$29.683.9★
What buyers say about lotion bar
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing Scent”
“Great moisturizer”
“Easy to Use”
“Excellent product”
“keeps your skin soft”
“Doesn't dry out skin”
“so it is ideal for sensitive skin”
“Apply as needed”
“Good value”
“is effective”
What buyers complain about
“Bad smell”
“Not worth the price”
“EXTREMELY SMALL”
“isnt very moisturizing”
“Irritating”
“I felt like it was to slimy”
“A bit greasy”
“It breaks up”
“Not really a stick”
“Not as pictured in the listing”
Top return reasons
Common questions
- Is lotion bar profitable to sell on Amazon United States?
- The niche generates $93K/yr across 44 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.2%. Flapen's verdict: Worth a look (57/100).
- How competitive is the lotion bar niche?
- 25 brands and 159 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 58% of demand.
- What do buyers complain about in lotion bar?
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.5%.
- When does demand for lotion bar peak?
- Demand peaks in Jan–Feb–May; the busiest month runs 2.7× the quietest.
- What does it cost to enter the lotion bar niche?
- Listings span $5.00–$38.00; the average listing price is $16.51 (sweet spot $15–$100). The average incumbent carries 1,912 reviews — the moat a new listing must climb.