Lotion

Shoppers searched for this 19.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20.9M a year.

Searches, last 12 months

19.6M

Growth, 90 days vs prior 90

-2.9%

Conversion, latest week

10.2%

Market size, estimated

$20.9Ma year

Peak month

December1.7× the quietest month

Top search term

lotion5.3M searches a year

Listings sell for $10.50 on average, from $4.15 to $20.85. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 30,000 to 40,000 of them. At $10.50 that is $315K to $420K a year per listing.

Average price

$10.50under the $15 to $100 sweet spot

Price range

$4.15–$20.85

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1,000,000 or moreAmazon's top range

Units per listing a year

30,000–40,000

Revenue per listing a year

$315K–$420K

Returns

0.4%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #34 within Lotions. It carries 30,977 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#34in Lotions

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

30,977per listing

Listings tracked

47

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

78 months