loreal volumetry
Skip itA small market ($5K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible$23.59avg listing price — sweet spot $15–$100
Price range
Great$6.81–$41.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad4,234.64avg incumbent reviews — the moat a new listing must climb
Competition
Bad71%top-5 click share — a locked-up shelf
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-27.3%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
Market size
Bad$5K$5K/yr · 16K searches
According to Flapen's Amazon United States niche tracking, loreal volumetry is a $5K/yr Amazon United States market (16K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Skip it — 33/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
loreal volumetry market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $18K–$24K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #219
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 43%
- Out of stock
- 8.4%
- Avg brand age
- 113 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 rising
Sellers
42
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
5%
- L'Oréal Professionnel Paris43%
- L'Oreal Paris39%
- K184%
- COLOR WOW3%
- Kitsch3%
- RUSK3%
- Open — no brand owns it (2 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -27.3% search growth over the last 90 days.Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.3×
Top loreal volumetry search terms
- loreal volumetry9K/yr
- loreal volumetry shampoo4K/yr
- loreal volumetry volume spray3K/yr
Top loreal volumetry products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOreal Everstrong Thickening Tonic 5.1 Fluid Ounce
L'Oreal Paris$13.414.3★240 rev
LOral Professionnel Paris Pro Longer Thickening Shampoo - Reduces Breakage & Appearance of Split Ends For Thin & Fine Hair Types Adds Volume & Shine
L'Oréal Professionnel Paris$41.314.6★1,351 rev
LOreal Professionnel Paris Vitamino Color Shampoo - Protects & Preserves Hair Color Prevents Damage Enhances Hair Shine & Vibrancy Sulfate Free & Vegan
L'Oréal Professionnel Paris$40.714.6★3,634 rev
LOreal Paris Thickening Sulfate Free Shampoo Thickens + Strengthens Thin Fragile Hair Hair Care with Rosemary Leaf EverPure 8.5 Fl Oz (Packaging May Vary)
L'Oreal Paris$9.634.6★5,429 rev
LOral Professionnel Paris Full Volume Extra - Styling Mousse For All Hair Types Provides Strong Hold
L'Oréal Professionnel Paris$31.714.2★1,698 rev
Newest
by launch date
Kitsch Root Hair Volume Spray - Lightweight Hair Volumizer for Instant Lift and Fullness | Hair Thickening Spray With Rosemary and Biotin | Soft Touchable Volume Finish - 5oz
Kitsch$18.31367 rev
K18 AstroLift Reparative Volume Spray 2-Day Hair Thickening + Hold For Thin Fine Fragile Hair Non-Sticky Non-Crunchy Humidity-Resistant Volumizing Spray 1.6 Fl Oz
K18$21.81778 rev
LOreal Professionnel Paris Absolut Repair Shampoo Nourishing Protein Shampoo For Dry Damaged Hair Repairs Damage and Provides Shine 10.1 Oz
L'Oréal Professionnel Paris$35.627,730 rev
COLOR WOW Raise the Root Thicken + Lift Spray 1.7 fl oz All-Day Volume for Fine Flat Hair without Dulling Color
COLOR WOW$11.9416,149 rev
LOral Professionnel Paris Full Volume Extra - Styling Mousse For All Hair Types Provides Strong Hold
L'Oréal Professionnel Paris$31.711,698 rev
Trending
90-day click momentumK18 AstroLift Reparative Volume Spray 2-Day Hair Thickening + Hold For Thin Fine Fragile Hair Non-Sticky Non-Crunchy Humidity-Resistant Volumizing Spray 1.6 Fl Oz
K18$21.814.4★
LOral Professionnel Paris Full Volume Extra - Styling Mousse For All Hair Types Provides Strong Hold
L'Oréal Professionnel Paris$31.714.2★
Kitsch Root Hair Volume Spray - Lightweight Hair Volumizer for Instant Lift and Fullness | Hair Thickening Spray With Rosemary and Biotin | Soft Touchable Volume Finish - 5oz
Kitsch$18.314.2★
OUAI Fine Hair Shampoo - Biotin Thickening Shampoo for Flat Thin Hair - Volumizing & Strengthening Keratin & Chia Seed Oil for Women & Men - Lightweight Color-Safe Sulfate Free 10 Oz
OUAI$31.004.5★
COLOR WOW Raise the Root Thicken + Lift Spray 1.7 fl oz All-Day Volume for Fine Flat Hair without Dulling Color
COLOR WOW$11.944.2★
What buyers say about loreal volumetry
What buyers praise and complain about, mined from review topics.What buyers love
“fresh fragrance”
“I have fine straight hair”
“Good line of products”
“It added noticeable volume and left my hair feeling soft and smooth”
“Keeps the curls great”
“As advertised”
“Great price”
“also very soft”
“Good for thickness”
“It cleans beautifully”
What buyers complain about
“It's expensive”
“Made my hair go flat”
“Do not like smell”
“Not effective”
“the bottle is TINY”
“Doesn't do a thing for my hair”
“Greasy hair”
“dry as other shampoos have with same description”
“Not as good as Id hoped”
“feels like its not in your hair”
Top return reasons
Common questions
- Is loreal volumetry profitable to sell on Amazon United States?
- The niche generates $5K/yr across 14 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -27.3%. Flapen's verdict: Skip it (33/100).
- How competitive is the loreal volumetry niche?
- 8 brands and 42 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in loreal volumetry?
- Top complaints mined from reviews: Value For Money, Hair Related, Smell. The return rate is 0.4%.
- When does demand for loreal volumetry peak?
- Demand peaks in Jan–Feb–Mar; the busiest month runs 2.3× the quietest.
- What does it cost to enter the loreal volumetry niche?
- Listings span $6.81–$41.31; the average listing price is $23.59 (sweet spot $15–$100). The average incumbent carries 4,235 reviews — the moat a new listing must climb.