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Loreal Vitamino Color Shampoo

Fail

The top 5 brands take 100% of clicks, so Loreal Vitamino Color Shampoo is a Fail.

Flapen Score
45
45 / 100
Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 48
Market size
$265K/yr71K searches / yr
90-day growth
+5.3%search demand this quarter
Competition
89%top-5 click share · 1 brands · 3 sellers

Flapen Score

Loreal Vitamino Color Shampoo against its category

The dotted line is the Beauty & Personal Care average. Past it, Loreal Vitamino Color Shampoo is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Loreal Vitamino Color Shampoo market on Amazon at a glance

Shoppers on Amazon United States searched for Loreal Vitamino Color Shampoo 71K times last year and spent an estimated $265K. One brand takes every click. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 9.3% of those searches ended in a purchase.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved +5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $265K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
+5.3%
Conversion, latest week
9.3%
Market size, estimated
$265Ka year
Peak month
June1.4× the quietest month
Top search term
loreal vitamino color27K searches a year

02 · Price

A sale here is worth $40.20.

Listings sell for $40.20 on average, from $35.31 to $46.78. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At $40.20 that is $20K to $30K a year per listing.

Average price
$40.20inside the $15 to $100 sweet spot
Price range
$35.31–$46.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
$20K–$30K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #361 within Hair Sprays. It carries 2,416 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#361in Hair Sprays
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
2,416per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 87 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
87 months

Products

Top Loreal Vitamino Color Shampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Brand 1100%
  • Open — no brand owns it (0%)

Demand

Loreal Vitamino Color Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Loreal Vitamino Color Shampoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • loreal vitamino color27K/yr
  • vitamino color loreal15K/yr
  • loreal vitamino color shampoo14K/yr
  • loreal vitamino5K/yr
  • vitamino color shampoo6K/yr
  • loreal professional vitamino color3K/yr
  • loreal vitamino color shampoo and conditioner1K/yr

Reviews and returns

What reviews say buyers love and hate about Loreal Vitamino Color Shampoo

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Smell”
16%of negative reviews mention “Smell”
1.5%of orders come back
“Like it smells horrible”
A buyer, on “Smell”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Loreal Vitamino Color Shampoo questions

Answered from the same tracked data.