loreal vitamino color shampoo
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$40.20avg listing price — sweet spot $15–$100
Price range
Incredible$35.31–$46.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Market size
Okay$265K$265K/yr · 71K searches
Review moat
Okay2,415.71avg incumbent reviews — the moat a new listing must climb
Growth
Okay+5.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, loreal vitamino color shampoo is a $265K/yr Amazon United States market (71K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
loreal vitamino color shampoo market data
- Units sold / yr
- 5K–6K
- avg 500–750/product
- Revenue / yr
- $201K–$241K
- units × avg price
- Conversion rate
- 9.3%
- Avg BSR
- #361
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 57%
- Out of stock
- 0.0%
- Avg brand age
- 87 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- L'Oréal Professionnel Paris100%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top loreal vitamino color shampoo search terms
- loreal vitamino color27K/yr
- vitamino color loreal15K/yr
- loreal vitamino color shampoo14K/yr
- loreal vitamino5K/yr
- vitamino color shampoo6K/yr
- loreal professional vitamino color3K/yr
- loreal vitamino color shampoo and conditioner1K/yr
Top loreal vitamino color shampoo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOreal Professionnel Paris Vitamino Color Shampoo - Protects & Preserves Hair Color Prevents Damage Enhances Hair Shine & Vibrancy Sulfate Free & Vegan
L'Oréal Professionnel Paris$40.714.6★3,634 rev
LOral Professionnel Paris Vitamino Color 10-in-1 Multi-Benefit Leave-In Spray - Heat Protectant & Detangler For Frizz Control & Boosting Shine For Color-Treated & All Hair Types
L'Oréal Professionnel Paris$36.774.7★4,507 rev
LOral Professionnel Paris Vitamino Color Shampoo - Protects & Preserves Hair Color Prevents Damage Adds Vibrancy & Enhances Shine 16.91 Fl Oz
L'Oréal Professionnel Paris$35.814.6★3,634 rev
LOral Professionnel Paris Vitamino Color Conditioner - Protects & Preserves Hair Color Enhances Hair Shine & Vibrancy Moisturizes & Detangles Vegan
L'Oréal Professionnel Paris$40.714.7★1,380 rev
LOral Professionnel Paris Vitamino Color Spectrum Shampoo - Locks In Day 1 Color Vibrancy Ultra High Glass Shine Nourishes & Neutralizes Unwanted Reflects For Colored Hair 16.9 Fl Oz
L'Oréal Professionnel Paris$45.324.6★747 rev
Newest
by launch dateLOral Professionnel Paris Vitamino Color Spectrum Shampoo - Locks In Day 1 Color Vibrancy Ultra High Glass Shine Nourishes & Neutralizes Unwanted Reflects For Colored Hair 16.9 Fl Oz
L'Oréal Professionnel Paris$45.32747 rev
LOral Professionnel Paris Vitamino Color Spectrum Glass Shine Serum - Instant Glass Hair Shine Protects Color Treated Hair Heat Protection Up to 450F Vibrant Colors Up to 100 Days Anti-Frizz
L'Oréal Professionnel Paris$35.311,496 rev
LOral Professionnel Paris Vitamino Color Shampoo - Protects & Preserves Hair Color Prevents Damage Adds Vibrancy & Enhances Shine 16.91 Fl Oz
L'Oréal Professionnel Paris$35.813,634 rev
LOral Professionnel Paris Vitamino Color Conditioner - Protects & Preserves Hair Color Enhances Hair Shine & Vibrancy Moisturizes & Detangles Vegan
L'Oréal Professionnel Paris$40.711,380 rev
LOral Professionnel Paris Vitamino Color Hair Mask - Protects & Preserves Hair Color Enhances Shine & Vibrancy Moisturizes & Detangles
L'Oréal Professionnel Paris$46.781,512 rev
Trending
90-day click momentumLOral Professionnel Paris Vitamino Color Shampoo - Protects & Preserves Hair Color Prevents Damage Adds Vibrancy & Enhances Shine 16.91 Fl Oz
L'Oréal Professionnel Paris$35.814.6★
LOreal Professionnel Paris Vitamino Color Shampoo - Protects & Preserves Hair Color Prevents Damage Enhances Hair Shine & Vibrancy Sulfate Free & Vegan
L'Oréal Professionnel Paris$40.714.6★
LOral Professionnel Paris Vitamino Color Conditioner - Protects & Preserves Hair Color Enhances Hair Shine & Vibrancy Moisturizes & Detangles Vegan
L'Oréal Professionnel Paris$40.714.7★
LOral Professionnel Paris Vitamino Color 10-in-1 Multi-Benefit Leave-In Spray - Heat Protectant & Detangler For Frizz Control & Boosting Shine For Color-Treated & All Hair Types
L'Oréal Professionnel Paris$36.774.7★
LOral Professionnel Paris Vitamino Color Spectrum Shampoo - Locks In Day 1 Color Vibrancy Ultra High Glass Shine Nourishes & Neutralizes Unwanted Reflects For Colored Hair 16.9 Fl Oz
L'Oréal Professionnel Paris$45.324.6★
What buyers say about loreal vitamino color shampoo
What buyers praise and complain about, mined from review topics.What buyers love
“has a light pleasant fragrance”
“A Quality Product”
“Soft hair”
“does not harm color treated hair”
“Worth buyinh”
“Easy peasy”
“Exactly as described”
“Great for protecting your color”
“Doesnt hurt my highlights”
“helps to maintain color”
What buyers complain about
“Like it smells horrible”
“though it really dries out my scalp”
“I only wish it was more affordable”
“Requires heat activation”
“The bottles are not the same”
“I found it larger at a beauty supply store”
“so my bad that I expected this would be as good as the rest”
“It leaves a coating on my hair”
“Same as shampoo cap issue”
“Cap hard to open”
Top return reasons
Common questions
- Is loreal vitamino color shampoo profitable to sell on Amazon United States?
- The niche generates $265K/yr across 7 tracked products. 90-day search growth is +5.3%. Flapen's verdict: Skip it (45/100).
- How competitive is the loreal vitamino color shampoo niche?
- 1 brands and 3 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in loreal vitamino color shampoo?
- Top complaints mined from reviews: Smell, Moist/Dry, Value For Money. The return rate is 1.5%.
- When does demand for loreal vitamino color shampoo peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the loreal vitamino color shampoo niche?
- Listings span $35.31–$46.78; the average listing price is $40.20 (sweet spot $15–$100). The average incumbent carries 2,416 reviews — the moat a new listing must climb.