loreal pro longer
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$36.61avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Price range
Great$11.73–$46.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,705.43avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-10.7%90-day search growth — must beat 0% to launch
Market size
Bad$70K$70K/yr · 39K searches
Competition
Bad98%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, loreal pro longer is a $70K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
loreal pro longer market data
- Units sold / yr
- 3K–3K
- avg 250–500/product
- Revenue / yr
- $92K–$110K
- units × avg price
- Conversion rate
- 5.0%
- Avg BSR
- #523
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 3.3%
- Avg brand age
- 74 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products capture 98% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
98%
Top 20: 100%
Open market
0%
- L'Oréal Professionnel Paris100%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top loreal pro longer search terms
- loreal pro longer15K/yr
- pro longer loreal9K/yr
- loreal prolonger7K/yr
- prolonger loreal professional5K/yr
- loreal pro longer shampoo and conditioner2K/yr
Top loreal pro longer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOral Professionnel Paris Pro Longer Thickening Shampoo - Reduces Breakage & Appearance of Split Ends For Thin & Fine Hair Types Adds Volume & Shine
L'Oréal Professionnel Paris$41.274.6★1,341 rev
LOral Professionnel Pro Longer Thickening Conditioner - Reduces Breakage & Appearance of Split Ends For Thin & Fine Hair Types Adds Volume & Shine
L'Oréal Professionnel Paris$41.344.6★970 rev
LOral Professionnel Paris Pro Longer Mask - Reduces Breakage & Appearance of Split Ends For Thin & Fine Hair Types Adds Softness & Shine
L'Oréal Professionnel Paris$46.714.7★1,287 rev
LOral Professionnel Paris Pro Longer Heat Protectant Cream - For Thinned Hair Fills and Visibly Reduces Appearance of Split Ends Provides Thicker Hair and Shine
L'Oréal Professionnel Paris$36.824.6★2,823 rev
LOral Professionnel Paris Pro Longer Concentrate Treatment - For Thinned Hair Fills and Visibly Reduces Split Ends Provides Thicker Hair and Shine
L'Oréal Professionnel Paris$11.734.4★480 rev
Newest
by launch dateLOral Professionnel Pro Longer Thickening Conditioner - Reduces Breakage & Appearance of Split Ends For Thin & Fine Hair Types Adds Volume & Shine
L'Oréal Professionnel Paris$41.34970 rev
LOral Professionnel Paris Inforcer Strengthening Shampoo - Prevents Breakage and Adds Softness For Weak Fragile & Damaged Hair Types With Biotin
L'Oréal Professionnel Paris$41.68548 rev
LOral Professionnel Paris Pro Longer Thickening Shampoo - Reduces Breakage & Appearance of Split Ends For Thin & Fine Hair Types Adds Volume & Shine
L'Oréal Professionnel Paris$41.271,341 rev
LOral Professionnel Paris Pro Longer Mask - Reduces Breakage & Appearance of Split Ends For Thin & Fine Hair Types Adds Softness & Shine
L'Oréal Professionnel Paris$46.711,287 rev
LOral Professionnel Paris Pro Longer Concentrate Treatment - For Thinned Hair Fills and Visibly Reduces Split Ends Provides Thicker Hair and Shine
L'Oréal Professionnel Paris$11.73480 rev
Trending
90-day click momentumLOral Professionnel Pro Longer Thickening Conditioner - Reduces Breakage & Appearance of Split Ends For Thin & Fine Hair Types Adds Volume & Shine
L'Oréal Professionnel Paris$41.344.6★
LOral Professionnel Paris Inforcer Strengthening Shampoo - Prevents Breakage and Adds Softness For Weak Fragile & Damaged Hair Types With Biotin
L'Oréal Professionnel Paris$41.684.6★
LOral Professionnel Paris Pro Longer Thickening Shampoo - Reduces Breakage & Appearance of Split Ends For Thin & Fine Hair Types Adds Volume & Shine
L'Oréal Professionnel Paris$41.274.6★
LOral Professionnel Paris Pro Longer Heat Protectant Cream - For Thinned Hair Fills and Visibly Reduces Appearance of Split Ends Provides Thicker Hair and Shine
L'Oréal Professionnel Paris$36.824.6★
LOral Professionnel Paris Pro Longer Mask - Reduces Breakage & Appearance of Split Ends For Thin & Fine Hair Types Adds Softness & Shine
L'Oréal Professionnel Paris$46.714.7★
What buyers say about loreal pro longer
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Smells so good”
“my hair was sooo much softer”
“buen precio”
“Makes brushing hair manageable”
“Its bearable”
“Lo que estaba esperando”
“my hair loved it too”
“It protects you hair a lot”
“Great for curly and highlighted hair”
What buyers complain about
“My hair was terribly dry”
“I feel like this product is making my hair fall out”
“The bottles are not the same”
“very expensive”
“can make hair greasy if too much”
“so my bad that I expected this would be as good as the rest”
“the scent seems cheap to me”
“I feel like this product is making my hair fall out”
“Not great for wavy/curly hair”
Top return reasons
Common questions
- Is loreal pro longer profitable to sell on Amazon United States?
- The niche generates $70K/yr across 7 tracked products. 90-day search growth is -10.7%. Flapen's verdict: Skip it (35/100).
- How competitive is the loreal pro longer niche?
- 1 brands and 4 sellers compete. The top 5 products take 98% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in loreal pro longer?
- Top complaints mined from reviews: Moist/Dry, Suitability Short Hair, Advertised Vs Actual Product. The return rate is 1.2%.
- When does demand for loreal pro longer peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the loreal pro longer niche?
- Listings span $11.73–$46.71; the average listing price is $36.61 (sweet spot $15–$100). The average incumbent carries 1,705 reviews — the moat a new listing must climb.