Is loreal magic root cover up medium brown profitable to sell on Amazon United States?

The niche generates $43K/yr across 15 tracked products. 90-day search growth is -13.3%. Flapen's verdict: Skip it (41/100).

How competitive is the loreal magic root cover up medium brown niche?

5 brands and 91 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in loreal magic root cover up medium brown?

Top complaints mined from reviews: Color, Value For Money, Functionality-Overall. The return rate is 0.4%.

When does demand for loreal magic root cover up medium brown peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the loreal magic root cover up medium brown niche?

Listings span $7.86–$34.24; the average listing price is $13.24 (sweet spot $15–$100). The average incumbent carries 29,946 reviews — the moat a new listing must climb.

loreal magic root cover up medium brown

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great11.6%

search→purchase rate — share of searches ending in a sale

Price range

Good$7.86–$34.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Good$13.24

avg listing price — sweet spot $15–$100

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-13.3%

90-day search growth — must beat 0% to launch

Market size

Bad$43K

$43K/yr · 28K searches

Review moat

Bad29,946.13

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, loreal magic root cover up medium brown is a $43K/yr Amazon United States market (28K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

loreal magic root cover up medium brown market data

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: $53K–$66K; units × avg price
Conversion rate: 11.6%
Avg BSR: #26
Page quality: 0%
Prime: 100%
Sponsored: 87%
Out of stock: 0.0%
Avg brand age: 77 months
Avg seller age: 154 days

Competition & brand share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

L'Oreal Paris69%
Clairol19%
EVERPRO6%
TRESemmé4%
Boldify2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top loreal magic root cover up medium brown search terms

root spray medium brown14K/yr -16.2%8.6% conv.
loreal magic root cover up medium brown6K/yr +7.6%19.0% conv.
root touch up spray medium brown3K/yr -19.5%10.2% conv.
loreal root touch up medium brown1K/yr +3.4%10.4% conv.
lange root touch up spray1K/yr -40.8%0.6% conv.
magic root cover up loreal medium brown672/yr -25.8%21.8% conv.
loreal root cover up spray medium brown1K/yr -60.1%13.0% conv.

All search terms

Top loreal magic root cover up medium brown products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LOreal Paris Magic Root Cover Up Gray Hair Spray 100% Gray Hair Coverage with Buildable Lightweight Transfer-Resistant and Temporary Formula Ammonia-Free Medium Brown 2 oz (1 Count)

L'Oreal Paris$11.174.3★87,341 rev

LOreal Paris Magic Root Cover Up Gray Hair Spray 100% Gray Hair Coverage with Buildable Lightweight Transfer-Resistant and Temporary Formula Ammonia-Free Medium Brown 2 oz (2 Count)

L'Oreal Paris$21.654.3★87,341 rev

Clairol Root Touch-Up Color + Volume 2-in-1 Temporary Hair Coloring Spray Medium Brown Hair Color Pack of 1 - Packaging May Vary

Clairol$7.864.3★2,076 rev

LOreal Paris Magic Root Permanent Hair Color Kit 100% Gray Hair Coverage In Just 10 Minutes Precision Brush Applicator for Seamless Application 5 Medium Brown (2 Count)

L'Oreal Paris$13.314.4★17,752 rev

LOreal Paris Magic Root Cover Up Gray Hair Spray 100% Gray Hair Coverage with Buildable Lightweight Transfer-Resistant and Temporary Formula Ammonia-Free Light Brown 2 oz (1 Count)

L'Oreal Paris$11.484.3★87,341 rev

Newest

by launch date

Clairol Root Touch-Up Color + Volume 2-in-1 Temporary Hair Coloring Spray Medium Brown Hair Color Pack of 1 - Packaging May Vary

Clairol$7.862,076 rev

3y ago

EVERPRO Gray Away Instant Root Cover Up Spray 2.5oz - Medium Brown

EVERPRO$8.93538 rev

4y ago

LOreal Paris Root Cover Up Hair Color Touch Up Spray Medium Brown 2 Ounce (Pack of 3)

L'Oreal Paris$34.24137 rev

4y ago

Clairol Root Touch-Up Temporary Hair Coloring Spray Light Brown Hair Color | Instant Natural-Looking Gray Root Coverage | Ammonia Free | Lightweight Formula | Pack of 1

Clairol$9.691,204 rev

5y ago

Clairol Root Touch-Up Temporary Hair Coloring Spray Medium Brown Hair Color | Instant Natural-Looking Gray Root Coverage | Ammonia Free | Lightweight Formula | Pack of 1

Clairol$8.611,412 rev

5y ago

What buyers say about loreal magic root cover up medium brown

What buyers praise and complain about, mined from review topics.

What buyers love

Color17%

“Accurate color”

Coverage16%

“Best coverage”

Ease Of Use11%

“Easy to Use”

Quality-Overall10%

“Great product, great customer service”

Suitability Colored Hair7%

“Very natural and blends perfectly with my hair”

Value For Money6%

“Worth buying”

Efficiency5%

“Does its job”

Ease Of Application3%

“Easy application”

Advertised Vs Actual Product2%

“Works As Advertised”

Hair Styling1%

“gives my hair a fuller look without feeling heavy or messy”

What buyers complain about

Color21%

“Color is not accurate at all”

Value For Money8%

“Price high”

Functionality-Overall5%

“doesn't do what it's supposed to do”

Coverage5%

“Doesn't cover well”

Hair Related5%

“Bad for Hair”

Suitability Colored Hair4%

“Color did not match my hair”

Ease Of Use4%

“Difficult to use”

Quality-Overall3%

“Not the same quality as the Rita Hazan product”

Ease Of Cleaning3%

“Hair feels dirty”

Size-Overall3%

“unable to fit me in”

Top return reasons

Color56%

Suitability Colored Hair9%

Advertised Vs Actual Product9%

Coverage8%

Functionality-Overall7%

Weight Light2%

Suitability Short Hair2%

Leak-Proof1%

Value For Money1%

Ease Of Application1%

Common questions

Is loreal magic root cover up medium brown profitable to sell on Amazon United States?: The niche generates $43K/yr across 15 tracked products. 90-day search growth is -13.3%. Flapen's verdict: Skip it (41/100).
How competitive is the loreal magic root cover up medium brown niche?: 5 brands and 91 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in loreal magic root cover up medium brown?: Top complaints mined from reviews: Color, Value For Money, Functionality-Overall. The return rate is 0.4%.
When does demand for loreal magic root cover up medium brown peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the loreal magic root cover up medium brown niche?: Listings span $7.86–$34.24; the average listing price is $13.24 (sweet spot $15–$100). The average incumbent carries 29,946 reviews — the moat a new listing must climb.