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Loreal Heat Protectant Spray

Fail

The top 5 brands take 100% of clicks, so Loreal Heat Protectant Spray is a Fail.

Flapen Score
38
38 / 100
Ranks 9,296 of 10,978 Beauty & Personal Care niches · −10 vs the category median of 48
Market size
$305K/yr260K searches / yr
90-day growth
-16.2%search demand this quarter
Competition
92%top-5 click share · 4 brands · 61 sellers

Flapen Score

Loreal Heat Protectant Spray against its category

The dotted line is the Beauty & Personal Care average. Past it, Loreal Heat Protectant Spray is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Loreal Heat Protectant Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Loreal Heat Protectant Spray 260K times last year and spent an estimated $305K. All 4 brands take every click. Demand peaks in Jan–Feb. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 12.8% of those searches ended in a purchase.

Shoppers searched for this 260K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $305K a year.

Searches, last 12 months
260K
Growth, 90 days vs prior 90
-16.2%
Conversion, latest week
12.8%
Market size, estimated
$305Ka year
Peak month
January1.8× the quietest month
Top search term
loreal heat protectant spray67K searches a year

02 · Price

A sale here is worth $9.16.

Listings sell for $9.16 on average, from $6.42 to $11.75. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 4,000 to 5,000 of them. At $9.16 that is $37K to $46K a year per listing.

Average price
$9.16under the $15 to $100 sweet spot
Price range
$6.42–$11.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
4,000–5,000
Revenue per listing a year
$37K–$46K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #211 within Styling Treatments. It carries 14,053 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#211in Styling Treatments
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
14,053per listing
Listings tracked
8

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
81 months

Products

Top Loreal Heat Protectant Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

61

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Brand 185%
  • Brand 211%
  • Brand 32%
  • Brand 42%

Demand

Loreal Heat Protectant Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.8×

Search terms

Top Loreal Heat Protectant Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • loreal heat protectant spray67K/yr
  • loreal sleek it iron straight heat spray24K/yr
  • sleek24K/yr
  • loreal heat protectant27K/yr
  • sleek hair product19K/yr
  • loreal protector termico9K/yr
  • sleek hair8K/yr
  • sleek it iron straight heatspray7K/yr
  • hair straightening serum10K/yr
  • loreal elvive heat protectant9K/yr

Reviews and returns

What reviews say buyers love and hate about Loreal Heat Protectant Spray

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Smell”
18%of negative reviews mention “Smell”
0.4%of orders come back
“smells weird”
A buyer, on “Smell”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Loreal Heat Protectant Spray questions

Answered from the same tracked data.