Loreal Heat Protectant Spray
FailThe top 5 brands take 100% of clicks, so Loreal Heat Protectant Spray is a Fail.
- Flapen Score
- 38 / 100Ranks 9,296 of 10,978 Beauty & Personal Care niches · −10 vs the category median of 4838
- Market size
- $305K/yr260K searches / yr
- 90-day growth
- -16.2%search demand this quarter
- Competition
- 92%top-5 click share · 4 brands · 61 sellers
Flapen Score
Loreal Heat Protectant Spray against its category
The dotted line is the Beauty & Personal Care average. Past it, Loreal Heat Protectant Spray is stronger. Inside it, weaker.
Market
The Loreal Heat Protectant Spray market on Amazon at a glance
Shoppers on Amazon United States searched for Loreal Heat Protectant Spray 260K times last year and spent an estimated $305K. All 4 brands take every click. Demand peaks in Jan–Feb. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 12.8% of those searches ended in a purchase.
Shoppers searched for this 260K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $305K a year.
- Searches, last 12 months
- 260K
- Growth, 90 days vs prior 90
- -16.2%
- Conversion, latest week
- 12.8%
- Market size, estimated
- $305Ka year
- Peak month
- January1.8× the quietest month
- Top search term
- loreal heat protectant spray67K searches a year
02 · Price
A sale here is worth $9.16.
Listings sell for $9.16 on average, from $6.42 to $11.75. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 4,000 to 5,000 of them. At $9.16 that is $37K to $46K a year per listing.
- Average price
- $9.16under the $15 to $100 sweet spot
- Price range
- $6.42–$11.75
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- $37K–$46K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #211 within Styling Treatments. It carries 14,053 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #211in Styling Treatments
- Average rating
- 4.43 starsAmazon United States average 4.42 stars
- Average reviews
- 14,053per listing
- Listings tracked
- 8
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 81 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 81 months
Products
Top Loreal Heat Protectant Spray products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LOral Paris Advanced Hairstyle Sleek It Iron Straight Heat Spray 5.7 Ounce
- Price
- $6.42
- Rating
- 4.6/5
- Reviews
- 82,187
- Age
- 12y ago

LOreal Paris Elvive Dream Lengths Heat Slayer Pre-Iron Spray Leave-In 4.4 Ounce
- Price
- $7.24
- Rating
- 4.6/5
- Reviews
- 16,485
- Age
- 5y ago

LOreal Paris EverPure Moisture 21-in-1 Leave In Conditioner Multi-Benefit Heat Protectant Spray for Hair Up to 450F Detangling Frizz Control for Color Treated Dry or Damaged Hair 6.7 Fl Oz
- Price
- $9.92
- Rating
- 4.6/5
- Reviews
- 7,721
- Age
- 4y ago

LOreal Paris Sulfate Free Iron Sleek Coat Anti-Frizz Hair Treatment Spray with Heat Protection & Humidity Protection Semi-Permanent Smoothing Suitable for Color-Treated Hair EverPure 5.1 fl oz
- Price
- $9.98
- Rating
- 4.2/5
- Reviews
- 436
- Age
- 5mo ago

Hair Chemist SLEEK Anti Humidity Shine Coat 8 oz.
- Price
- $11.62
- Rating
- 4.2/5
- Reviews
- 999
- Age
- 4y ago
Trending
estimated 90-day click momentum
Garnier Fructis Diamond Sleek Hair Shine Spray Up to 100-Hour Frizz Control Heat Protectant up to 450F with Vegan Keratin Smoothing Complex and Argan Oil for Frizzy Dry Dull Hair 4.6 Fl Oz
- Price
- $7.74
- Rating
- 4.4/5
- Reviews
- 998
- Age
- 6mo ago

Pantene Miracle Rescue 10in1 Multitasking Spray - Heat Protection Detangles Repairs Damaged Dry Hair Improves Shine Leave-In Conditioning Treatment with Keratin and Pro-Vitamin B5 5.7 oz
- Price
- $11.75
- Rating
- 4.5/5
- Reviews
- 2,772
- Age
- 5y ago

LOreal Paris Sulfate Free Iron Sleek Coat Anti-Frizz Hair Treatment Spray with Heat Protection & Humidity Protection Semi-Permanent Smoothing Suitable for Color-Treated Hair EverPure 5.1 fl oz
- Price
- $9.98
- Rating
- 4.2/5
- Reviews
- 436
- Age
- 5mo ago

Hair Chemist SLEEK Anti Humidity Shine Coat 3 oz.
- Price
- $8.59
- Rating
- 4.3/5
- Reviews
- 826
- Age
- 4y ago

LOreal Paris EverPure Moisture 21-in-1 Leave In Conditioner Multi-Benefit Heat Protectant Spray for Hair Up to 450F Detangling Frizz Control for Color Treated Dry or Damaged Hair 6.7 Fl Oz
- Price
- $9.92
- Rating
- 4.6/5
- Reviews
- 7,721
- Age
- 4y ago
Newest
by launch date
LOreal Paris Sulfate Free Iron Sleek Coat Anti-Frizz Hair Treatment Spray with Heat Protection & Humidity Protection Semi-Permanent Smoothing Suitable for Color-Treated Hair EverPure 5.1 fl oz
- Price
- $9.98
- Rating
- 4.2/5
- Reviews
- 436
- Age
- 5mo ago

Garnier Fructis Diamond Sleek Hair Shine Spray Up to 100-Hour Frizz Control Heat Protectant up to 450F with Vegan Keratin Smoothing Complex and Argan Oil for Frizzy Dry Dull Hair 4.6 Fl Oz
- Price
- $7.74
- Rating
- 4.4/5
- Reviews
- 998
- Age
- 6mo ago

Hair Chemist SLEEK Anti Humidity Shine Coat 8 oz.
- Price
- $11.62
- Rating
- 4.2/5
- Reviews
- 999
- Age
- 4y ago

Hair Chemist SLEEK Anti Humidity Shine Coat 3 oz.
- Price
- $8.59
- Rating
- 4.3/5
- Reviews
- 826
- Age
- 4y ago

LOreal Paris EverPure Moisture 21-in-1 Leave In Conditioner Multi-Benefit Heat Protectant Spray for Hair Up to 450F Detangling Frizz Control for Color Treated Dry or Damaged Hair 6.7 Fl Oz
- Price
- $9.92
- Rating
- 4.6/5
- Reviews
- 7,721
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 92% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
61
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
92%
Top 20: 100%
Open market
0%
- L'Oreal Paris85%
- Hair Chemist11%
- Garnier2%
- Pantene2%
Demand
Loreal Heat Protectant Spray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 1.8×
Search terms
Top Loreal Heat Protectant Spray search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- loreal heat protectant spray67K/yr
- loreal sleek it iron straight heat spray24K/yr
- sleek24K/yr
- loreal heat protectant27K/yr
- sleek hair product19K/yr
- loreal protector termico9K/yr
- sleek hair8K/yr
- sleek it iron straight heatspray7K/yr
- hair straightening serum10K/yr
- loreal elvive heat protectant9K/yr
Reviews and returns
What reviews say buyers love and hate about Loreal Heat Protectant Spray
We read the reviews and the return reasons for every product selling here.
“smells weird”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Loreal Heat Protectant Spray questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









