loreal hair dye dark brown
Worth a lookShows low returns (0.4%), but a deep review moat (17,067 avg reviews) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Great35%top-5 click share — an open shelf
Avg price
Great$16.20avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$6.38–$148.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$265K$265K/yr · 512K searches
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Growth
Bad-2.0%90-day search growth — must beat 0% to launch
Review moat
Bad17,066.83avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, loreal hair dye dark brown is a $265K/yr Amazon United States market (512K searches/yr). The top 5 brands hold 83% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
loreal hair dye dark brown market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- $243K–$324K
- units × avg price
- Conversion rate
- 3.2%
- Avg BSR
- #52
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 81%
- Out of stock
- 0.4%
- Avg brand age
- 64 months
- Avg seller age
- 152 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
15 falling
Sellers
133
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
35%
Top 20: 70%
Open market
13%
- L'Oreal Paris54%
- Clairol10%
- Schwarzkopf8%
- COLORCHARM6%
- Garnier5%
- REVLON4%
- Open — no brand owns it (9 brands, 13%)
Demand
Weekly Amazon search volume, last 26 weeks — -2.0% search growth over the last 90 days.Top loreal hair dye dark brown search terms
- ash blonde hair dye144K/yr
- ash blonde38K/yr
- light ash blonde hair dye25K/yr
- light blonde hair dye33K/yr
- loreal hair color blonde35K/yr
- tinte rubio cenizo claro21K/yr
- champagne blonde hair color23K/yr
- medium ash blonde hair dye13K/yr
- light ash blonde hair color35K/yr
- loreal blonde hair color17K/yr
Top loreal hair dye dark brown products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOreal Paris Excellence Crme Permanent Hair Dye Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage 8.5A Medium Light Ash Blonde 1 Kit (Packaging May Vary)
L'Oreal Paris$8.664.6★61,919 rev
LOreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color Hair Dye For Up to 9 Weeks of Radiance Light Ash Blonde 9A 1 Hair Dye Kit
L'Oreal Paris$12.564.5★56,448 rev
LOreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color Hair Dye For Up to 9 Weeks of Radiance Dark Ash Blonde 7A 1 Hair Dye Kit
L'Oreal Paris$12.514.5★56,448 rev
LOreal Paris Excellence Cool Supreme Permanent Gray Coverage Hair Color Ultra Ash Medium Blonde
L'Oreal Paris$11.674.5★15,548 rev
COLORCHARM Permanent Cream Hair Color 7A Medium Smokey Ash Blonde 2 oz.
COLORCHARM$9.804.5★856 rev
Newest
by launch date
Schwarzkopf Keratin Blonde Hair Dye 11.01 High Lift Natural Cool Blonde Professional Quality Permanent Hair Color Bond Enforcing System Pre-Color Serum & Conditioner Included
Schwarzkopf$11.93100 rev
YSNSTYLE-PureStyle 3.4 fl oz(100ml) Hair Color Cream Ammonia-Low Permanent Ash Blonde Hair Dye with Nourishing Deep Cool Blonde Long-Lasting Fade-Resistant Color At-Home Salon Quality Hair Coloring
ysnstyle$8.59320 rev
COLORCHARM Permanent Cream Hair Color 7A Medium Smokey Ash Blonde 2 oz.
COLORCHARM$9.80856 rev
Revlon ColorSilk with Bond Repair Complex Blonde Permanent Hair Color 100% Gray Coverage Ammonia Free Hair Dye Vegan Keratin 70 Medium Ash Blonde (Pack of 3)
REVLON$14.292,573 rev
Clairol ColorStrong Permanent Hair Dye AmmoniaFree PPDFree 100% Gray Coverage with Bonding System 7.1 Dark Ash Blonde - Bora Bora Hair Color Pack of 1
Clairol$11.532,621 rev
Trending
90-day click momentumYSNSTYLE-PureStyle 3.4 fl oz(100ml) Hair Color Cream Ammonia-Low Permanent Ash Blonde Hair Dye with Nourishing Deep Cool Blonde Long-Lasting Fade-Resistant Color At-Home Salon Quality Hair Coloring
ysnstyle$8.594.0★
LOreal Paris Excellence Crme Permanent Hair Dye Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage 8.5A Medium Light Ash Blonde 1 Kit (Packaging May Vary)
L'Oreal Paris$8.664.6★
LOreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color Hair Dye For Up to 9 Weeks of Radiance Light Ash Blonde 9A 1 Hair Dye Kit
L'Oreal Paris$12.564.5★
Schwarzkopf Keratin Blonde Hair Dye 11.01 High Lift Natural Cool Blonde Professional Quality Permanent Hair Color Bond Enforcing System Pre-Color Serum & Conditioner Included
Schwarzkopf$11.934.4★
Madison Reed Radiant Hair Color Kit - 9NA Medium Cool Blonde with Ash Undertones (Pisa Blonde) Permanent Hair Dye Superior Gray Coverage & Dimensional Color | PPD-Free & Ammonia-Free 1 Pack
Madison Reed$32.124.1★
What buyers say about loreal hair dye dark brown
What buyers praise and complain about, mined from review topics.What buyers love
“Lovely shade”
“Excellent product”
“Leaves hair soft”
“Great value”
“My favorite hair color”
“Cute wig”
“No lingering bad smells”
“Easy to Use”
“Exactly what I was looking for”
“Good coverage”
What buyers complain about
“much darker than expected”
“Terrible hair color”
“Did not work”
“Harsh on hair”
“Waste of money”
“Very strong smell”
“Horrible wig”
“Not good for hair”
“Coverage Issue”
“Didnt look anything like the photo”
Top return reasons
Common questions
- Is loreal hair dye dark brown profitable to sell on Amazon United States?
- The niche generates $265K/yr across 54 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -2.0%. Flapen's verdict: Worth a look (54/100).
- How competitive is the loreal hair dye dark brown niche?
- 15 brands and 133 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in loreal hair dye dark brown?
- Top complaints mined from reviews: Color, Suitability Colored Hair, Functionality-Overall. The return rate is 0.4%.
- What does it cost to enter the loreal hair dye dark brown niche?
- Listings span $6.38–$148.02; the average listing price is $16.20 (sweet spot $15–$100). The average incumbent carries 17,067 reviews — the moat a new listing must climb.