Loreal Hair Dye Dark Brown

Shoppers searched for this 512K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $265K a year.

Searches, last 12 months

512K

Growth, 90 days vs prior 90

-2.0%

Conversion, latest week

3.2%

Market size, estimated

$265Ka year

Top search term

ash blonde hair dye144K searches a year

Listings sell for $16.20 on average, from $6.38 to $148.02. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $16.20 that is $4K to $8K a year per listing.

Average price

$16.20inside the $15 to $100 sweet spot

Price range

$6.38–$148.02

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$4K–$8K

Returns

0.4%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #52 within Hair Coloring Products. It carries 17,067 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

0.4%

Average rank

#52in Hair Coloring Products

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

17,067per listing

Listings tracked

54

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

64 months