Loreal Hair Dye Dark Brown
MaybeAn estimated 0.4% of orders come back. But the average product has 17,067 reviews to catch up to, so Loreal Hair Dye Dark Brown is a Maybe.
- Flapen Score
- 54 / 100Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 4854
- Market size
- $265K/yr512K searches / yr
- 90-day growth
- -2.0%search demand this quarter
- Competition
- 35%top-5 click share · 15 brands · 133 sellers
Flapen Score
Loreal Hair Dye Dark Brown against its category
The dotted line is the Beauty & Personal Care average. Past it, Loreal Hair Dye Dark Brown is stronger. Inside it, weaker.
Market
The Loreal Hair Dye Dark Brown market on Amazon at a glance
Shoppers on Amazon United States searched for Loreal Hair Dye Dark Brown 512K times last year and spent an estimated $265K. The top 5 brands take 83% of clicks. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 3.2% of those searches ended in a purchase.
Shoppers searched for this 512K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $265K a year.
- Searches, last 12 months
- 512K
- Growth, 90 days vs prior 90
- -2.0%
- Conversion, latest week
- 3.2%
- Market size, estimated
- $265Ka year
- Top search term
- ash blonde hair dye144K searches a year
02 · Price
A sale here is worth $16.20.
Listings sell for $16.20 on average, from $6.38 to $148.02. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $16.20 that is $4K to $8K a year per listing.
- Average price
- $16.20inside the $15 to $100 sweet spot
- Price range
- $6.38–$148.02
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$8K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #52 within Hair Coloring Products. It carries 17,067 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 100%
- Out of stock, average day
- 0.4%
- Average rank
- #52in Hair Coloring Products
- Average rating
- 4.37 starsAmazon United States average 4.42 stars
- Average reviews
- 17,067per listing
- Listings tracked
- 54
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Loreal Hair Dye Dark Brown products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 35% of clicks. An open shelf where new products get seen.
Brands
15 falling
Sellers
133
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
35%
Top 20: 70%
Open market
13%
- Brand 154%
- Brand 210%
- Brand 38%
- Brand 46%
- Brand 55%
- Brand 64%
- Open — no brand owns it (9 brands, 13%)
Demand
Loreal Hair Dye Dark Brown search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 5.0× · 6 of 12 months tracked
Search terms
Top Loreal Hair Dye Dark Brown search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ash blonde hair dye144K/yr
- ash blonde38K/yr
- light ash blonde hair dye25K/yr
- light blonde hair dye33K/yr
- loreal hair color blonde35K/yr
- tinte rubio cenizo claro21K/yr
- champagne blonde hair color23K/yr
- medium ash blonde hair dye13K/yr
- light ash blonde hair color35K/yr
- loreal blonde hair color17K/yr
Reviews and returns
What reviews say buyers love and hate about Loreal Hair Dye Dark Brown
We read the reviews and the return reasons for every product selling here.
“much darker than expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Loreal Hair Dye Dark Brown questions
Answered from the same tracked data.