Loreal Faux Brow Pen

Shoppers searched for this 946K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -19.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $665K a year.

Searches, last 12 months

946K

Growth, 90 days vs prior 90

-19.4%

Conversion, latest week

6.1%

Market size, estimated

$665Ka year

Peak month

June3.8× the quietest month

Top search term

imethod eyebrow pen134K searches a year

Listings sell for $11.61 on average, from $7.76 to $17.76. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At $11.61 that is $29K to $35K a year per listing.

Average price

$11.61under the $15 to $100 sweet spot

Price range

$7.76–$17.76

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

2,500–3,000

Revenue per listing a year

$29K–$35K

Returns

1.6%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #111 within Eyes. It carries 14,096 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

100%

Out of stock, average day

0.7%

Average rank

#111in Eyes

Average rating

4.18 starsAmazon United States average 4.42 stars

Average reviews

14,096per listing

Listings tracked

22

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

46 months