Is loreal faux brow pen profitable to sell on Amazon United States?

The niche generates $665K/yr across 22 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -19.4%. Flapen's verdict: Skip it (47/100).

How competitive is the loreal faux brow pen niche?

6 brands and 80 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in loreal faux brow pen?

Top complaints mined from reviews: Color, Moist/Dry, Durability. The return rate is 1.6%.

When does demand for loreal faux brow pen peak?

Demand peaks in Mar–May–Jun; the busiest month runs 3.8× the quietest.

What does it cost to enter the loreal faux brow pen niche?

Listings span $7.76–$17.76; the average listing price is $11.61 (sweet spot $15–$100). The average incumbent carries 14,096 reviews — the moat a new listing must climb.

loreal faux brow pen

Skip it

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Returns

Great1.6%

return rate — above 5% kills the launch gate

Market size

Good$665K

$665K/yr · 946K searches

Conversion

Good6.1%

search→purchase rate — share of searches ending in a sale

Avg price

Okay$11.61

avg listing price — sweet spot $15–$100

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Price range

Okay$7.76–$17.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad14,095.68

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-19.4%

90-day search growth — must beat 0% to launch

Brand share

Bad99%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, loreal faux brow pen is a $665K/yr Amazon United States market (946K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Mar–May–Jun. Verdict: Skip it — 47/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

loreal faux brow pen market data

Units sold / yr: 50K–60K; avg 2,500–3,000/product
Revenue / yr: $581K–$697K; units × avg price
Conversion rate: 6.1%
Avg BSR: #111
Page quality: 0%
Prime: 100%
Sponsored: 77%
Out of stock: 0.7%
Avg brand age: 46 months
Avg seller age: 139 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 flat

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

57%

Top 20: 98%

Open market

L'Oreal Paris47%
NYX PROFESSIONAL MAKEUP24%
iMethod23%
MOOMARTO3%
Generic2%
Espoce1%

Demand & seasonality

Weekly Amazon search volume, last 63 weeks — -19.4% search growth over the last 90 days.

Peak months: Mar, May, Jun · busiest ÷ quietest = 3.8×

Open Trend

Top loreal faux brow pen search terms

imethod eyebrow pen134K/yr -36.8%5.2% conv.
loreal faux brow pen155K/yr -40.6%6.0% conv.
nyx brow pen49K/yr +24.9%3.5% conv.
nyx lift and snatch brow tint pen47K/yr +6.0%5.4% conv.
loreal brow47K/yr -9.8%5.5% conv.
nyx eyebrow pen39K/yr +19.8%3.6% conv.
loreal eyebrow45K/yr +0.7%5.3% conv.
faux brow loreal63K/yr -35.4%5.9% conv.
diamalfi pencil para cejas22K/yr +53.8%0.3% conv.
loreal brow pen71K/yr -29.5%5.3% conv.

All search terms

Top loreal faux brow pen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LOreal Paris Faux Brow Hair-Like Filling Eyebrow Pen with Double-Brush Tip Fast & Precise Eyebrow Makeup Dark Brunette 0.04 Fl Oz

L'Oreal Paris$9.984.2★6,661 rev

LOreal Paris Faux Brow Hair-Like Filling Eyebrow Pen with Double-Brush Tip Fast & Precise Eyebrow Makeup Brunette 0.03 Fl Oz

L'Oreal Paris$9.744.2★6,661 rev

NYX PROFESSIONAL MAKEUP Lift & Snatch Eyebrow Tint Pen Espresso

NYX PROFESSIONAL MAKEUP$11.884.4★32,249 rev

iMethod Eyebrow Pen - Eyebrow Pencil 2-in-1 Eyeliner Dual-Ended Brush-Tip Microblading 4d Eyebrow Pencils for women Long Lasting Waterproof Hair-Like Brow Pencil with Eyebrow Brush DarkBrown

iMethod$14.774.3★1,825 rev

LOreal Paris Faux Brow Hair-Like Filling Eyebrow Pen with Double-Brush Tip Fast & Precise Eyebrow Makeup Light Brunette 0.04 Fl Oz

L'Oreal Paris$9.924.2★6,661 rev

Newest

by launch date

Dual-Ended Faux Brow Pen Hair-Like Liquid Eyebrow Pencil with Double-Brush Tip & Precise Single Tip Fast & Easy Makeup for Sparse Brows Waterproof & Smudge-Proof Eyebrows Light Brunette

MOOMARTO$9.5483 rev

2mo ago

NYX PROFESSIONAL MAKEUP Fluff & Snatch Brow Powder Pen Cream To Powder Eyebrow Pen For Soft Defined Brows Smudge and Transfer-Resistant Formula - Espresso

NYX PROFESSIONAL MAKEUP$12.66689 rev

2mo ago

2 Tip UltraFine Pen - For Beard & Eyebrows - Water Resistant Natural Look Easy to Use Long Lasting - Beard Pencil Filler Eyebrow Pencil Filler - Beard Pen Brow Pen (BLACK)

Generic$17.7617 rev

6mo ago

Faux Brow Microblading Eyebrow Pencil with Hair Like Strokes Double-Brush Tip Filling Eyebrow Pen for Women Fast & Precise & Pigmented Makeup Great for Sparse and Full Brows(03 Dark Brown)

MOOMARTO$8.82298 rev

11mo ago

LOreal Paris Faux Brow Hair-Like Filling Eyebrow Pen with Double-Brush Tip Fast & Precise Eyebrow Makeup Dark Brunette 0.04 Fl Oz

L'Oreal Paris$9.986,661 rev

1y ago

What buyers say about loreal faux brow pen

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use18%

“Goes on easy”

Color15%

“Color is accurate”

Quality-Overall12%

“flawless”

Durability8%

“it's very durable”

Ease Of Application8%

“Easy application”

Smudge Resistance4%

“lasts all day without smudging”

Value For Money4%

“Good price”

Eyelash Quality2%

“separates my lashes nicely”

Advertised Vs Actual Product2%

“As Advertised”

Water Resistance2%

“water proof”

What buyers complain about

Color17%

“Disappointed in the color”

Moist/Dry16%

“All dried up”

Durability6%

“Doesnt last”

Functionality-Overall5%

“Didn't work well for me”

Value For Money4%

“Waste of money”

Quality-Overall3%

“Low quality for the price”

Ease Of Use3%

“Difficult to use”

Leak-Proof3%

“Leaking”

Advertised Vs Actual Product3%

“False advertisement”

Thickness3%

“Way too thick”

Top return reasons

Color55%

Advertised Vs Actual Product10%

Functionality-Overall8%

Moist/Dry7%

Product Condition2%

Defective Material/Parts2%

Leak-Proof1%

Ease Of Application1%

Quality-Overall1%

Ease Of Use1%

Common questions

Is loreal faux brow pen profitable to sell on Amazon United States?: The niche generates $665K/yr across 22 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -19.4%. Flapen's verdict: Skip it (47/100).
How competitive is the loreal faux brow pen niche?: 6 brands and 80 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in loreal faux brow pen?: Top complaints mined from reviews: Color, Moist/Dry, Durability. The return rate is 1.6%.
When does demand for loreal faux brow pen peak?: Demand peaks in Mar–May–Jun; the busiest month runs 3.8× the quietest.
What does it cost to enter the loreal faux brow pen niche?: Listings span $7.76–$17.76; the average listing price is $11.61 (sweet spot $15–$100). The average incumbent carries 14,096 reviews — the moat a new listing must climb.