loreal brown mascara
Worth a lookShows low returns (0.4%), but a deep review moat (46,710 avg reviews) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.60–$25.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+12.7%90-day search growth — must beat 0% to launch
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.11avg listing price — sweet spot $15–$100
Market size
Okay$109K$109K/yr · 140K searches
Review moat
Bad46,709.78avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, loreal brown mascara is a $109K/yr Amazon United States market (140K searches/yr). The top 5 brands hold 85% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
loreal brown mascara market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $101K–$126K
- units × avg price
- Conversion rate
- 7.7%
- Avg BSR
- #90
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 78%
- Out of stock
- 0.6%
- Avg brand age
- 61 months
- Avg seller age
- 135 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
114
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
55%
Top 20: 93%
Open market
12%
- L'Oreal Paris37%
- Essence Cosmetics36%
- COVERGIRL4%
- Lestpola4%
- COSNORI3%
- Almay3%
- Open — no brand owns it (6 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 96 weeks — +12.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top loreal brown mascara search terms
- light brown mascara63K/yr
- essence lash without limits mascara21K/yr
- loreal brown mascara18K/yr
- loreal mascara brown12K/yr
- lash without limits mascara8K/yr
- brown mascara loreal6K/yr
- light brown mascara for blondes9K/yr
- loreal voluminous mascara brown3K/yr
Top loreal brown mascara products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOreal Paris Makeup Voluminous Lash Paradise Mascara Voluptuous Volume Intense Length Feathery Soft Full Lashes No Flaking Smudging or Clumping Latte Brown 0.28 Fl Oz
L'Oreal Paris$10.064.4★88,583 rev
essence | Lash Without Limits Extreme Lengthening & Volume Mascara (02 | Brown) | Volumizing & Lengthening | Vegan Cruelty Free & Paraben Free
Essence Cosmetics$4.654.3★10,064 rev
essence | Lash Without Limits Tubing Extreme Lengthening & Volume Mascara | Waterproof & Tubing| Vegan Cruelty Free & Paraben Free
Essence Cosmetics$4.694.3★10,064 rev
essence | Lash Without Limits Extreme Lengthening & Volume Mascara (01 | Extra Black) | Volumizing & Lengthening | Vegan Cruelty Free & Paraben Free
Essence Cosmetics$4.604.3★10,064 rev
LOreal Paris Original Voluminous Mascara Building Mascara Volume and Length Formula Washable Black Brown 0.28 Fl Oz. 1 Count
L'Oreal Paris$9.074.5★24,155 rev
Newest
by launch date
LOreal Paris Extensionist Mascara Lengthening Volumizing and Curling Formula For a Lash Extension Eye Makeup Look Washable True Brown
L'Oreal Paris$12.923,816 rev
LOreal Paris Voluminous Panorama Chromatic Mascara Volumizing and Lengthening Brown Mascara Longwear Smudge-Resistant and Washable 705 Brown Leather
L'Oreal Paris$13.1122,283 rev
tarte maneater mascara Extreme Curl Instant Volume & Length 16HR Ultra-Creamy Longwear Eye Makeup Cruelty-Free travel size brown
tarte$14.315,973 rev
essence | Lash Without Limits Tubing Extreme Lengthening & Volume Mascara | Waterproof & Tubing| Vegan Cruelty Free & Paraben Free
Essence Cosmetics$4.6910,064 rev
tarte tartelette tubing mascara Lash Extensions in a Tube Easy-to-Remove Eye Makeup Clinically Proven to Volumize & Curl 24Hr Smudge-Proof Longwear Vegan & Cruelty-Free travel size brown
tarte$12.585,069 rev
Trending
90-day click momentumtarte maneater mascara Extreme Curl Instant Volume & Length 16HR Ultra-Creamy Longwear Eye Makeup Cruelty-Free travel size brown
tarte$14.314.5★
essence | Lash Without Limits Extreme Lengthening & Volume Mascara (02 | Brown) | Volumizing & Lengthening | Vegan Cruelty Free & Paraben Free
Essence Cosmetics$4.654.3★
LOreal Paris Extensionist Mascara Lengthening Volumizing and Curling Formula For a Lash Extension Eye Makeup Look Washable True Brown
L'Oreal Paris$12.924.3★
LOreal Paris Voluminous Panorama Mascara Volumizing and Lengthening Mascara Washable Longwear and Smudge Resistant Make Up Black Brown 0.33 Fl Oz
L'Oreal Paris$12.014.5★
essence | Lash Without Limits Tubing Extreme Lengthening & Volume Mascara | Waterproof & Tubing| Vegan Cruelty Free & Paraben Free
Essence Cosmetics$4.694.3★
What buyers say about loreal brown mascara
What buyers praise and complain about, mined from review topics.What buyers love
“Gives great lash”
“Excellent value for money”
“The price is super affordable for such good quality”
“Color is pretty”
“No flaking or smudging”
“EASY TO PUT ON”
“As advertised”
“Quick easy application”
“Used this for years”
“it stays smooth”
What buyers complain about
“False eyelashes effect”
“smears bad”
“Dried up”
“Its also way too dark”
“cheap product”
“Goes on too thick for my liking”
“Waste of money”
“Impossible to remove”
“May be allergic to something in it”
“NOT WATERPROOF”
Top return reasons
Common questions
- Is loreal brown mascara profitable to sell on Amazon United States?
- The niche generates $109K/yr across 27 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +12.7%. Flapen's verdict: Worth a look (51/100).
- How competitive is the loreal brown mascara niche?
- 12 brands and 114 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in loreal brown mascara?
- Top complaints mined from reviews: Eyelash Quality, Smudge Resistance, Moist/Dry. The return rate is 0.4%.
- When does demand for loreal brown mascara peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the loreal brown mascara niche?
- Listings span $4.60–$25.42; the average listing price is $10.11 (sweet spot $15–$100). The average incumbent carries 46,710 reviews — the moat a new listing must climb.