Loreal Brown Mascara

Shoppers searched for this 140K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved +12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $109K a year.

Searches, last 12 months

140K

Growth, 90 days vs prior 90

+12.7%

Conversion, latest week

7.7%

Market size, estimated

$109Ka year

Peak month

July1.4× the quietest month

Top search term

light brown mascara63K searches a year

Listings sell for $10.11 on average, from $4.60 to $25.42. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $10.11 that is $3K to $5K a year per listing.

Average price

$10.11under the $15 to $100 sweet spot

Price range

$4.60–$25.42

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$3K–$5K

Returns

0.4%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #90 within Eyes. It carries 46,710 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

100%

Out of stock, average day

0.6%

Average rank

#90in Eyes

Average rating

4.28 starsAmazon United States average 4.42 stars

Average reviews

46,710per listing

Listings tracked

27

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

61 months