Is loreal advent calendar profitable to sell on Amazon United States?

The niche generates $0/yr across 6 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -51.9%. Flapen's verdict: Skip it (31/100).

How competitive is the loreal advent calendar niche?

6 brands and 32 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in loreal advent calendar?

Top complaints mined from reviews: Gifting Purpose, Quality-Overall, Size-Overall. The return rate is 1.1%.

What does it cost to enter the loreal advent calendar niche?

Listings span $18.73–$148.51; the average listing price is $76.36 (sweet spot $15–$100). The average incumbent carries 387 reviews — the moat a new listing must climb.

loreal advent calendar

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Avg price

Great$76.36

avg listing price — sweet spot $15–$100

Review moat

Great387

avg incumbent reviews — the moat a new listing must climb

Price range

Good$18.73–$148.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad95%

top-5 brand share — brand-locked demand

Competition

Bad95%

top-5 click share — a locked-up shelf

Market size

Bad$0

$0/yr · 107K searches

Growth

Bad-51.9%

90-day search growth — must beat 0% to launch

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Signals Low Review Barrier High Price

According to Flapen's Amazon United States niche tracking, loreal advent calendar is a $0/yr Amazon United States market (107K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 31/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

loreal advent calendar market data

Units sold / yr: 500–750; avg 100–250/product
Revenue / yr: $38K–$57K; units × avg price
Conversion rate: 0.0%
Avg BSR: #23,819
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 16.9%
Avg brand age: 23 months
Avg seller age: 127 days

Competition & brand share

The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.

Brands

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

L'Oreal Paris57%
e.l.f.12%
Revolution Beauty London11%
Ulta Beauty8%
SEPHORA7%
Cinereplicas5%

Demand

Weekly Amazon search volume, last 32 weeks — -51.9% search growth over the last 90 days.

Open Trend

Top loreal advent calendar search terms

loreal advent calendar15K/yr -34.2%0.0% conv.
plouise advent calendar5K/yr -38.3%0.0% conv.
calendario de adviento lancome13K/yr -29.1%0.0% conv.
loreal advent calendar 202517K/yr -77.9%0.9% conv.
lancome advent calendar5K/yr -26.5%0.0% conv.
calendario de adviento carolina herrera6K/yr -22.5%0.0% conv.
mac advent calendar5K/yr -53.3%0.0% conv.
estee lauder advent calendar4K/yr -17.8%0.0% conv.
calendario de adviento loreal14K/yr -66.7%0.0% conv.
ysl advent calendar4K/yr +10.5%0.0% conv.

All search terms

Top loreal advent calendar products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LOreal Paris 24 Day Beauty Advent Calendar 2025 Holiday Gift Set Includes Deluxe-Sized and Miniature Makeup Skincare and Haircare Products

L'Oreal Paris$148.514.6★105 rev

e.l.f. Sleigh the Holidays 24-Day Advent Calendar 2025 Skincare Essentials & Festive Makeup In Limited-Edition Shades Vegan & Cruelty-Free

e.l.f.$94.584.6★421 rev

Revolution Makeup Advent Calendar 24-Piece Beauty Gift Set for Lips Eyes & Face Features Essential Cosmetics & Tools Vegan & Cruelty-Free

Revolution Beauty London$55.014.5★1,183 rev

2025 Ulta Beauty x Mini Brands Advent Calendar

Ulta Beauty$43.363.1★222 rev

Sephora Collection Holiday Beauty Advent Calendar 2025 24 Makeup Skincare Bath & Accessory Gifts

SEPHORA$97.974.0★62 rev

Newest

by launch date

Sephora Collection Holiday Beauty Advent Calendar 2025 24 Makeup Skincare Bath & Accessory Gifts

SEPHORA$97.9762 rev

8mo ago

2025 Ulta Beauty x Mini Brands Advent Calendar

Ulta Beauty$43.36222 rev

8mo ago

LOreal Paris 24 Day Beauty Advent Calendar 2025 Holiday Gift Set Includes Deluxe-Sized and Miniature Makeup Skincare and Haircare Products

L'Oreal Paris$148.51105 rev

9mo ago

e.l.f. Sleigh the Holidays 24-Day Advent Calendar 2025 Skincare Essentials & Festive Makeup In Limited-Edition Shades Vegan & Cruelty-Free

e.l.f.$94.58421 rev

10mo ago

Revolution Makeup Advent Calendar 24-Piece Beauty Gift Set for Lips Eyes & Face Features Essential Cosmetics & Tools Vegan & Cruelty-Free

Revolution Beauty London$55.011,183 rev

11mo ago

What buyers say about loreal advent calendar

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money25%

“good value”

Quality-Overall24%

“Well very very quite complete for the price the truth”

Size-Overall14%

“Full Size Products”

Gifting Purpose12%

“Perfect for a gift”

Fun/Entertainment Experience9%

“Fun”

Collectibles7%

“These are collectibles”

Advertised Vs Actual Product3%

“Exactly as I hoped, perfect”

Ease Of Use1%

“Easy to throw in my purse or pocket”

What buyers complain about

Gifting Purpose15%

“The person I gifted it to did not like it as a whole”

Quality-Overall13%

“Cheap, dollar store quality”

Size-Overall10%

“The samples were very small”

Material Quality10%

“Product was as PLASTIC”

Smell10%

“Products smell old”

Value For Money6%

“doesnt worth the money”

Color6%

“The colors aren't always something we'd use”

Durability5%

“didn't last”

Unsustainable Design5%

“Bad quality and design overall”

Ease Of Use3%

“Some were really hard to take out of the place so not easy to open”

Top return reasons

Advertised Vs Actual Product30%

Size-Overall15%

Defective Material/Parts14%

Quality-Overall13%

Value For Money10%

Product Condition9%

Moist/Dry4%

Color4%

Common questions

Is loreal advent calendar profitable to sell on Amazon United States?: The niche generates $0/yr across 6 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -51.9%. Flapen's verdict: Skip it (31/100).
How competitive is the loreal advent calendar niche?: 6 brands and 32 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in loreal advent calendar?: Top complaints mined from reviews: Gifting Purpose, Quality-Overall, Size-Overall. The return rate is 1.1%.
What does it cost to enter the loreal advent calendar niche?: Listings span $18.73–$148.51; the average listing price is $76.36 (sweet spot $15–$100). The average incumbent carries 387 reviews — the moat a new listing must climb.