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Loreal Absolut Repair

Fail

The top 5 brands take 100% of clicks, so Loreal Absolut Repair is a Fail.

Flapen Score
44
44 / 100
Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 48
Market size
$346K/yr252K searches / yr
90-day growth
+9.7%search demand this quarter
Competition
78%top-5 click share · 1 brands · 3 sellers

Flapen Score

Loreal Absolut Repair against its category

The dotted line is the Beauty & Personal Care average. Past it, Loreal Absolut Repair is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Loreal Absolut Repair market on Amazon at a glance

Shoppers on Amazon United States searched for Loreal Absolut Repair 252K times last year and spent an estimated $346K. One brand takes every click. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 252K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $346K a year.

Searches, last 12 months
252K
Growth, 90 days vs prior 90
+9.7%
Conversion, latest week
3.6%
Market size, estimated
$346Ka year
Peak month
July1.3× the quietest month
Top search term
loreal absolut repair81K searches a year

02 · Price

A sale here is worth $38.58.

Listings sell for $38.58 on average, from $19.48 to $48.51. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $38.58 that is $29K to $39K a year per listing.

Average price
$38.58inside the $15 to $100 sweet spot
Price range
$19.48–$48.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
$29K–$39K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

54% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #271 within Hair Masks. It carries 6,620 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#271in Hair Masks
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
6,620per listing
Listings tracked
13

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
70 months

Products

Top Loreal Absolut Repair products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Brand 1100%
  • Open — no brand owns it (0%)

Demand

Loreal Absolut Repair search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KPrime Day '24Holiday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Loreal Absolut Repair search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • loreal absolut repair81K/yr
  • absolute repair loreal76K/yr
  • loreal professional absolut repair20K/yr
  • loreal repair17K/yr
  • absolut repair9K/yr
  • loreal absolute repair shampoo11K/yr
  • absolut repair loreal19K/yr
  • loreal absolute repair6K/yr
  • absolute repair4K/yr
  • loreal absolut repair shampoo4K/yr

Reviews and returns

What reviews say buyers love and hate about Loreal Absolut Repair

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Smell”
1.3%of orders come back
“Horrible smell”
A buyer, on “Smell”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Loreal Absolut Repair questions

Answered from the same tracked data.