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Loofah Washcloth

Maybe

An estimated 0.6% of orders come back. But demand is soft, at -41.6% this quarter, so Loofah Washcloth is a Maybe.

Flapen Score
50
50 / 100
Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 48
Market size
$98K/yr94K searches / yr
90-day growth
-41.6%search demand this quarter
Competition
47%top-5 click share · 21 brands · 138 sellers

Flapen Score

Loofah Washcloth against its category

The dotted line is the Beauty & Personal Care average. Past it, Loofah Washcloth is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Loofah Washcloth market on Amazon at a glance

Shoppers on Amazon United States searched for Loofah Washcloth 94K times last year and spent an estimated $98K. The top 5 brands take 52% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 9.4% of those searches ended in a purchase.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -41.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $98K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
-41.6%
Conversion, latest week
9.4%
Market size, estimated
$98Ka year
Peak month
December3.3× the quietest month
Top search term
loofah washcloth61K searches a year

02 · Price

A sale here is worth $11.13.

Listings sell for $11.13 on average, from $5.87 to $20.01. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $11.13 that is $1K to $3K a year per listing.

Average price
$11.13under the $15 to $100 sweet spot
Price range
$5.87–$20.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #63 within Bath & Bathing Accessories. It carries 8,141 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
3.2%
Average rank
#63in Bath & Bathing Accessories
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
8,141per listing
Listings tracked
25

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
33 months

Products

Top Loofah Washcloth products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

138

Top-5 brand share

52%

Top 20: 99%

Top-5 click share

47%

Top 20: 96%

Open market

41%

  • Brand 117%
  • Brand 211%
  • Brand 39%
  • Brand 48%
  • Brand 58%
  • Brand 67%

Demand

Loofah Washcloth search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '25AugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Loofah Washcloth search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • loofah washcloth61K/yr
  • loofah cloth7K/yr
  • loofah wash cloth7K/yr
  • washcloth loofah6K/yr
  • wash cloth loofah2K/yr
  • washcloth loofah combo5K/yr
  • loofah washcloth for bar soap3K/yr
  • wash cloth loofah combo2K/yr

Reviews and returns

What reviews say buyers love and hate about Loofah Washcloth

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Hard Feel”
0.6%of orders come back
“Way too rough”
A buyer, on “Hard Feel”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Loofah Washcloth questions

Answered from the same tracked data.