Is loofah on a stick profitable to sell on Amazon United States?

The niche generates $798K/yr across 16 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +0.9%. Flapen's verdict: Worth a look (52/100).

How competitive is the loofah on a stick niche?

14 brands and 17 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in loofah on a stick?

Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 0.7%.

When does demand for loofah on a stick peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the loofah on a stick niche?

Listings span $4.79–$14.18; the average listing price is $9.30 (sweet spot $15–$100). The average incumbent carries 5,823 reviews — the moat a new listing must climb.

loofah on a stick

Worth a look

Shows low returns (0.7%), but prices mostly outside the sweet spot ($4.79–$14.18) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Incredible13.8%

search→purchase rate — share of searches ending in a sale

Market size

Good$798K

$798K/yr · 623K searches

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Avg price

Okay$9.30

avg listing price — sweet spot $15–$100

Growth

Okay+0.9%

90-day search growth — must beat 0% to launch

Competition

Bad71%

top-5 click share — a locked-up shelf

Review moat

Bad5,823.06

avg incumbent reviews — the moat a new listing must climb

Price range

Bad$4.79–$14.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, loofah on a stick is a $798K/yr Amazon United States market (623K searches/yr). The top 5 brands hold 76% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

loofah on a stick market data

Units sold / yr: 80K–100K; avg 2,500–3,000/product
Revenue / yr: $744K–$930K; units × avg price
Conversion rate: 13.8%
Avg BSR: #54
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 0.8%
Avg brand age: 39 months
Avg seller age: 176 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

14 falling

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

21%

Amazon Basics39%
HONOMA13%
Backski10%
EcoTools9%
Evmliy6%
VWMYQ3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top loofah on a stick search terms

loofah with handle335K/yr +6.4%11.1% conv.
loofah on a stick49K/yr -14.8%11.0% conv.
shower loofah with handle24K/yr -4.8%8.6% conv.
back sponge for shower20K/yr +14.7%4.8% conv.
bath sponge with handle23K/yr -11.5%5.4% conv.
back sponge16K/yr +2.6%3.1% conv.
shower sponge with handle18K/yr -0.2%6.7% conv.
luffa with handle15K/yr -19.6%10.8% conv.
loofah stick15K/yr -10.2%10.3% conv.
long handle loofah13K/yr +14.4%6.0% conv.

All search terms

Top loofah on a stick products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Basics Exfoliating Loofah Brush Body Scrubber with Rubber Handle for Shower Bath Sponge

Amazon Basics$4.794.6★2,148 rev

Shower Body Brush with Bristles and Loofah Back Scrubber Bath Mesh Sponge with Curved Long Handle for Skin Exfoliating Bath Massage Bristles Suitable for Wet or Dry Men and Women (Blue)

HONOMA$9.664.4★26,056 rev

Backski Back Scrubber Anti Slip for Shower Shower Brush Long Handle with Stiff and Soft Bristles Body Exfoliator for Bath or Dry Brush(Blue)

Backski$10.054.6★24,753 rev

EcoTools EcoPouf Bath Brush Loofah Brush for Bath & Shower Made with Long Handle & Recycled Soft Netting for Gentle Exfoliation Back Brush for Men & Women Eco-Friendly & Cruelty-Free 1 Count

EcoTools$6.984.6★1,204 rev

Evmliy Back Scrubber for Shower Loofah Sponge Brush Exfoliating Body Long Handle Scrub Brush for Shower with Loofah on a Stick for Back Use Bathing Accessories Body Brushes (2Pack)

Evmliy$6.654.1★2,099 rev

Newest

by launch date

EcoTools Sea Gems EcoPouf Bath Brush Gentle Exfoliating Body Scrubber for Shower Cleansing & Smoothing Recycled Netting Loofah with Long Handle Vegan & Cruelty-Free 1 Count

EcoTools$6.8657 rev

5mo ago

CYMPHW Back Scrubber for Shower 15.7 Loofah with Handle Back Shower Brush with Bristles and Loofah Dry Brushing Body Brush for Cleanse Back and Hard to Reach Areas with Curved Long Handle

CYMPHW$11.79576 rev

12mo ago

2Pack Back Scrubber for Shower Loofah with Long Handle Shower Brush for Body 17 Loofah on a Stick for Men Women Bathing Accessories Scrubber Sponge for Exfoliating Bath Brushes (Beige & Green)

NICEMOVIC$6.521,276 rev

1y ago

Silicone Back Scrubber for Shower 17in Lengthen Long Handle Body Brush Double Sided Shower Brush for Shower Exfoliating and Massage Can Produce Rich Foam Long Handle Back Scrubber for Men

VWMYQ$14.184,106 rev

2y ago

Amazon Basics Exfoliating Loofah Brush Body Scrubber with Rubber Handle for Shower Bath Sponge

Amazon Basics$4.792,148 rev

2y ago

What buyers say about loofah on a stick

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“The build quality is solid”

Soft Feel9%

“The bristles are soft”

Ease Of Cleaning9%

“Cleans easily”

Value For Money9%

“Great Value”

Advertised Vs Actual Product8%

“Exactly as pictured”

Efficiency8%

“It works satisfactorily”

Brush Quality7%

“Good quality brush”

Durability5%

“Durable and cute”

Ease Of Use5%

“EASY TO USE”

Size-Overall3%

“The fit was perfect”

What buyers complain about

Durability16%

“Broke within a month”

Size-Overall10%

“Too short”

Quality-Overall9%

“Cheaply made”

Ease Of Cleaning7%

“I did not get the clean feeling I had hoped for”

Hard Feel7%

“well rough i suppose”

Strength4%

“Very flimsy”

Ease Of Use3%

“VERY DIFFICULT to open”

Grip3%

“Handle is very limp”

Value For Money3%

“Not worth it”

Functionality-Overall3%

“not functional”

Top return reasons

Size-Overall19%

Advertised Vs Actual Product14%

Hard Feel8%

Defective Material/Parts7%

Quality-Overall6%

Material Quality6%