Loofah on a Stick
MaybeReturns run at only 0.7% of orders. But prices span $4.79–$14.18, mostly outside the sweet spot, so Loofah on a Stick is a Maybe.
- Flapen Score
- 52 / 100Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 4852
- Market size
- $798K/yr623K searches / yr
- 90-day growth
- +0.9%search demand this quarter
- Competition
- 71%top-5 click share · 14 brands · 17 sellers
Flapen Score
Loofah on a Stick against its category
The dotted line is the Beauty & Personal Care average. Past it, Loofah on a Stick is stronger. Inside it, weaker.
Market
The Loofah on a Stick market on Amazon at a glance
Shoppers on Amazon United States searched for Loofah on a Stick 623K times last year and spent an estimated $798K. The top 5 brands take 76% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
13.8% of searches ended in a purchase last week.
Shoppers searched for this 623K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 13.8% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $798K a year.
- Searches, last 12 months
- 623K
- Growth, 90 days vs prior 90
- +0.9%
- Conversion, latest week
- 13.8%
- Market size, estimated
- $798Ka year
- Peak month
- December1.3× the quietest month
- Top search term
- loofah with handle335K searches a year
02 · Price
A sale here is worth $9.30.
Listings sell for $9.30 on average, from $4.79 to $14.18. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,500 to 3,000 of them. At $9.30 that is $23K to $28K a year per listing.
- Average price
- $9.30under the $15 to $100 sweet spot
- Price range
- $4.79–$14.18
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- $23K–$28K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #54 within Bath & Bathing Accessories. It carries 5,823 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 0.8%
- Average rank
- #54in Bath & Bathing Accessories
- Average rating
- 4.34 starsAmazon United States average 4.42 stars
- Average reviews
- 5,823per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Loofah on a Stick products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Amazon Basics Exfoliating Loofah Brush Body Scrubber with Rubber Handle for Shower Bath Sponge
- Price
- $4.79
- Rating
- 4.6/5
- Reviews
- 2,148
- Age
- 2y ago
Shower Body Brush with Bristles and Loofah Back Scrubber Bath Mesh Sponge with Curved Long Handle for Skin Exfoliating Bath Massage Bristles Suitable for Wet or Dry Men and Women (Blue)
- Price
- $9.66
- Rating
- 4.4/5
- Reviews
- 26,056
- Age
- 8y ago
Backski Back Scrubber Anti Slip for Shower Shower Brush Long Handle with Stiff and Soft Bristles Body Exfoliator for Bath or Dry Brush(Blue)
- Price
- $10.05
- Rating
- 4.6/5
- Reviews
- 24,753
- Age
- 4y ago
EcoTools EcoPouf Bath Brush Loofah Brush for Bath & Shower Made with Long Handle & Recycled Soft Netting for Gentle Exfoliation Back Brush for Men & Women Eco-Friendly & Cruelty-Free 1 Count
- Price
- $6.98
- Rating
- 4.6/5
- Reviews
- 1,204
- Age
- 5y ago
Evmliy Back Scrubber for Shower Loofah Sponge Brush Exfoliating Body Long Handle Scrub Brush for Shower with Loofah on a Stick for Back Use Bathing Accessories Body Brushes (2Pack)
- Price
- $6.65
- Rating
- 4.1/5
- Reviews
- 2,099
- Age
- 3y ago
Trending
90-day click momentum
EcoTools Sea Gems EcoPouf Bath Brush Gentle Exfoliating Body Scrubber for Shower Cleansing & Smoothing Recycled Netting Loofah with Long Handle Vegan & Cruelty-Free 1 Count
- Price
- $6.86
- Rating
- 4.5/5
- Reviews
- 57
- Age
- 5mo ago
Amazon Basics Exfoliating Loofah Brush Body Scrubber with Rubber Handle for Shower Bath Sponge
- Price
- $4.79
- Rating
- 4.6/5
- Reviews
- 2,148
- Age
- 2y ago
Backski Back Scrubber Anti Slip for Shower Shower Brush Long Handle with Stiff and Soft Bristles Body Exfoliator for Bath or Dry Brush(Blue)
- Price
- $10.05
- Rating
- 4.6/5
- Reviews
- 24,753
- Age
- 4y ago
Back Loofah Scrub Loofah Sponge Long Handle Loofah Shower Bath Brush On a Stick Body Scrub Brush Scrubber Loofah Exfoliating Body Eco-Friendly Sponge
- Price
- $9.73
- Rating
- 4.0/5
- Reviews
- 473
- Age
- 3y ago
2Pack Back Scrubber for ShowerPIPUHA Loofah Sponge Shower Brush Using Body Exfoliating with Long Handle Loofah on a Stick for Men Women Bathing Accessories for Body Brushes (Blue and White)
- Price
- $8.41
- Rating
- 4.0/5
- Reviews
- 2,233
- Age
- 3y ago
Newest
by launch dateEcoTools Sea Gems EcoPouf Bath Brush Gentle Exfoliating Body Scrubber for Shower Cleansing & Smoothing Recycled Netting Loofah with Long Handle Vegan & Cruelty-Free 1 Count
- Price
- $6.86
- Rating
- 4.5/5
- Reviews
- 57
- Age
- 5mo ago
CYMPHW Back Scrubber for Shower 15.7 Loofah with Handle Back Shower Brush with Bristles and Loofah Dry Brushing Body Brush for Cleanse Back and Hard to Reach Areas with Curved Long Handle
- Price
- $11.79
- Rating
- 4.4/5
- Reviews
- 576
- Age
- 12mo ago
2Pack Back Scrubber for Shower Loofah with Long Handle Shower Brush for Body 17 Loofah on a Stick for Men Women Bathing Accessories Scrubber Sponge for Exfoliating Bath Brushes (Beige & Green)
- Price
- $6.52
- Rating
- 4.0/5
- Reviews
- 1,276
- Age
- 1y ago
Silicone Back Scrubber for Shower 17in Lengthen Long Handle Body Brush Double Sided Shower Brush for Shower Exfoliating and Massage Can Produce Rich Foam Long Handle Back Scrubber for Men
- Price
- $14.18
- Rating
- 4.3/5
- Reviews
- 4,106
- Age
- 2y ago
Amazon Basics Exfoliating Loofah Brush Body Scrubber with Rubber Handle for Shower Bath Sponge
- Price
- $4.79
- Rating
- 4.6/5
- Reviews
- 2,148
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
14 falling
Sellers
17
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
21%
- Amazon Basics39%
- HONOMA13%
- Backski10%
- EcoTools9%
- Evmliy6%
- VWMYQ3%
Demand
Loofah on a Stick search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Loofah on a Stick search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- loofah with handle335K/yr
- loofah on a stick49K/yr
- shower loofah with handle24K/yr
- back sponge for shower20K/yr
- bath sponge with handle23K/yr
- back sponge16K/yr
- shower sponge with handle18K/yr
- luffa with handle15K/yr
- loofah stick15K/yr
- long handle loofah13K/yr
Reviews and returns
What reviews say buyers love and hate about Loofah on a Stick
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke within a month
Fell apart
Didn't last a month
Too short
To short
Shorter than expected
Cheaply made
Awful quality
These are of very cheap quality
I did not get the clean feeling I had hoped for
it's harder to keep clean
Would not clean off
well rough i suppose
is not too soft either
Very rough
Love
The build quality is solid
A quality product and reasonable price
Excellent product
The bristles are soft
it is actually very smooth
Really soft
Cleans easily
Great cleaning
It is highly effective at cleaning
Great Value
Excellent value
Great deal
Exactly as pictured
As Advertised
As described
Return
0.7% Return rate 45% Fixable by listing
Too short
To short
Shorter than expected
well rough i suppose
is not too soft either
Very rough
Cheaply made
Awful quality
These are of very cheap quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Loofah on a Stick questions
Answered from the same tracked data.