Loofah
MaybeShoppers spend $10.3M a year here. But the average product has 12,206 reviews to catch up to, so Loofah is a Maybe.
- Flapen Score
- 64 / 100Top 3% of 10,978 Beauty & Personal Care niches · +16 vs the category median of 4864
- Market size
- $10.3M/yr8.1M searches / yr
- 90-day growth
- +1.3%search demand this quarter
- Competition
- 42%top-5 click share · 28 brands · 219 sellers
Flapen Score
Loofah against its category
The dotted line is the Beauty & Personal Care average. Past it, Loofah is stronger. Inside it, weaker.
Market
The Loofah market on Amazon at a glance
Shoppers on Amazon United States searched for Loofah 8.1M times last year and spent an estimated $10.3M. The top 5 brands take 52% of clicks. Flapen scores it 64 out of 100, a Maybe.
01 · Demand
14.1% of searches ended in a purchase last week.
Shoppers searched for this 8.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 14.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10.3M a year.
- Searches, last 12 months
- 8.1M
- Growth, 90 days vs prior 90
- +1.3%
- Conversion, latest week
- 14.1%
- Market size, estimated
- $10.3Ma year
- Peak month
- December1.2× the quietest month
- Top search term
- loofah3.3M searches a year
02 · Price
A sale here is worth $9.05.
Listings sell for $9.05 on average, from $3.08 to $18.21. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 20,000 to 25,000 of them. At $9.05 that is $181K to $226K a year per listing.
- Average price
- $9.05under the $15 to $100 sweet spot
- Price range
- $3.08–$18.21
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 20,000–25,000
- Revenue per listing a year
- $181K–$226K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Bath & Bathing Accessories. It carries 12,206 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #20in Bath & Bathing Accessories
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 12,206per listing
- Listings tracked
- 40
04 · Newcomers
Amazon counts 3 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Loofah products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
WhaleLife Loofah Bath Sponges - Black Gentle Exfoliating Shower Loofah for Rich Lather Durable Mesh Body Scrubber for Men & Women 4 Pack
- Price
- $9.45
- Rating
- 4.6/5
- Reviews
- 45,651
- Age
- 7y ago

AmazerBath Loofah Sponge 75g/Piece Exfoliating Bath Sponge Body Scrubber - Loofa Set of 4 Flower Color (Large Green-Purple)
- Price
- $9.51
- Rating
- 4.7/5
- Reviews
- 44,819
- Age
- 6y ago

Fu Store Loofah Sponge 60g Shower Loofahs 4 Colors Bath Sponges Mesh Balls for Body Scrubber Exfoliator Wash Back Scrubber Bathroom Men Women - 4 Pack Scrubbers Cleaning Bathing Accessories
- Price
- $6.36
- Rating
- 4.3/5
- Reviews
- 8,718
- Age
- 4y ago

MainBasics Bath Shower Loofah Sponge Pouf Body Scrubber Exfoliator Body Wash Sponge (Set of 3 Airy Blossom)
- Price
- $8.88
- Rating
- 4.7/5
- Reviews
- 50,199
- Age
- 7y ago

AmazerBath Charcoal Loofah Sponge Shower Loofah 60g/PCS - Body Scrubber Loofa Set of 4 - Charcoal Blue Green Purple & Red Bath Sponge for Men and Women
- Price
- $7.04
- Rating
- 4.6/5
- Reviews
- 5,444
- Age
- 2y ago
Trending
90-day click momentum
EcoTools EcoPouf 3 Pack Bath Sponge Set Soft Recycled Netting Shower Poufs for Gentle Exfoliating & Daily Body Cleansing Rich Lather Loofah Sponges Vegan & Cruelty-Free
- Price
- $6.40
- Rating
- 4.8/5
- Reviews
- 1,117
- Age
- 6mo ago

Kitsch Shower Loofah Soft Mesh Body Scrubber & Bath Sponge for Daily Gentle Cleansing Durable Loofah for Men and Women with Hanging Loop Eco-Friendly 100% PCR Material 3pc Set Ballet
- Price
- $9.06
- Rating
- 4.6/5
- Reviews
- 299
- Age
- 10mo ago

EcoTools Charcoal EcoPouf Loofah Sponge for Bath & Shower Infused Pouf Recycled Netting Exfoliation Removes Dead Skin Eco-Friendly Bath Accessory Cruelty-Free Color May Vary 1 Count (60g)
- Price
- $3.24
- Rating
- 4.7/5
- Reviews
- 274
- Age
- 3y ago

CORATED African Net Sponge Authentic Shower Loofah Exfoliating Bath Sponge Body Scrubber for Women and Men Daily Use Body Care Travel Portable Bath Accessories Spa Gifts
- Price
- $9.80
- Rating
- 4.7/5
- Reviews
- 2,374
- Age
- 1y ago

SubSahara Authentic African Net Sponge - 2 Pack Exfoliating Bath & Shower Loofah Sponge for Body & Face Gentle Scrubber for All Skin Types Travel Durable Polyester (Olive Green & Light Green)
- Price
- $11.23
- Rating
- 4.7/5
- Reviews
- 2,177
- Age
- 1y ago
Newest
by launch date
EcoTools EcoPouf 3 Pack Bath Sponge Set Soft Recycled Netting Shower Poufs for Gentle Exfoliating & Daily Body Cleansing Rich Lather Loofah Sponges Vegan & Cruelty-Free
- Price
- $6.40
- Rating
- 4.8/5
- Reviews
- 1,117
- Age
- 6mo ago

Kitsch Shower Loofah Soft Mesh Body Scrubber & Bath Sponge for Daily Gentle Cleansing Durable Loofah for Men and Women with Hanging Loop Eco-Friendly 100% PCR Material 3pc Set Ballet
- Price
- $9.06
- Rating
- 4.6/5
- Reviews
- 299
- Age
- 10mo ago

CORATED African Net Sponge Authentic Shower Loofah Exfoliating Bath Sponge Body Scrubber for Women and Men Daily Use Body Care Travel Portable Bath Accessories Spa Gifts
- Price
- $9.80
- Rating
- 4.7/5
- Reviews
- 2,374
- Age
- 1y ago

SubSahara Authentic African Net Sponge - 2 Pack Exfoliating Bath & Shower Loofah Sponge for Body & Face Gentle Scrubber for All Skin Types Travel Durable Polyester (Olive Green & Light Green)
- Price
- $11.23
- Rating
- 4.7/5
- Reviews
- 2,177
- Age
- 1y ago

AmazerBath Charcoal Loofah Sponge Shower Loofah 60g/PCS - Body Scrubber Loofa Set of 4 - Charcoal Blue Green Purple & Red Bath Sponge for Men and Women
- Price
- $7.04
- Rating
- 4.6/5
- Reviews
- 5,444
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
28 falling
Sellers
219
Top-5 brand share
52%
Top 20: 93%
Top-5 click share
42%
Top 20: 82%
Open market
41%
- AmazerBath15%
- WhaleLife12%
- MainBasics10%
- Fu Store9%
- ALMOONI7%
- EcoTools7%
Demand
Loofah search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Loofah search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- loofah3.3M/yr
- loofah sponge560K/yr
- loofa495K/yr
- bath sponge464K/yr
- shower loofah399K/yr
- shower sponge307K/yr
- natural loofah216K/yr
- loofah for men396K/yr
- luffa238K/yr
- body sponge197K/yr
Reviews and returns
What reviews say buyers love and hate about Loofah
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Didn't even last a month
Breaks apart
Didnt last
Too short
Extremely small
A bit too large
Bad Quality
Quality is not consistent
Cheap quality
Not soft at all
Not soft
Not soft at all
Gross smelling
Bad smell
it smells rancid
Love
This shower tool is good quality
Amazing quality
High quality for an affordable price
they are affordable
Excellent value
Great deal
Excellent quality and soft
my skin is so soft
Soft skin
Cleans amazingly
Cleans well
they dont get dirty
Holding up great
The material feels durable
Soft and durable
Return
0.5% Return rate 45% Fixable by listing
Too short
Extremely small
A bit too large
Not soft at all
Not soft
Not soft at all
False Advertising
Inaccurate Description
Not as advertised
Bad Quality
Quality is not consistent
Cheap quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Loofah questions
Answered from the same tracked data.









