Loofah
MaybeShoppers spend an estimated $10.3M a year here. But the average product has 12,206 reviews to catch up to, so Loofah is a Maybe.
- Flapen Score
- 64 / 100Top 3% of 10,978 Beauty & Personal Care niches · +16 vs the category median of 4864
- Market size
- $10.3M/yr8.1M searches / yr
- 90-day growth
- +1.3%search demand this quarter
- Competition
- 42%top-5 click share · 28 brands · 219 sellers
Flapen Score
Loofah against its category
The dotted line is the Beauty & Personal Care average. Past it, Loofah is stronger. Inside it, weaker.
Market
The Loofah market on Amazon at a glance
Shoppers on Amazon United States searched for Loofah 8.1M times last year and spent an estimated $10.3M. The top 5 brands take 52% of clicks. Flapen scores it 64 out of 100, a Maybe.
01 · Demand
An estimated 14.1% of those searches ended in a purchase.
Shoppers searched for this 8.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10.3M a year.
- Searches, last 12 months
- 8.1M
- Growth, 90 days vs prior 90
- +1.3%
- Conversion, latest week
- 14.1%
- Market size, estimated
- $10.3Ma year
- Peak month
- December1.2× the quietest month
- Top search term
- loofah3.3M searches a year
02 · Price
A sale here is worth $9.05.
Listings sell for $9.05 on average, from $3.08 to $18.21. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 20,000 to 25,000 of them. At $9.05 that is $181K to $226K a year per listing.
- Average price
- $9.05under the $15 to $100 sweet spot
- Price range
- $3.08–$18.21
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 20,000–25,000
- Revenue per listing a year
- $181K–$226K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Bath & Bathing Accessories. It carries 12,206 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #20in Bath & Bathing Accessories
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 12,206per listing
- Listings tracked
- 40
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Loofah products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
28 falling
Sellers
219
Top-5 brand share
52%
Top 20: 93%
Top-5 click share
42%
Top 20: 82%
Open market
41%
- Brand 115%
- Brand 212%
- Brand 310%
- Brand 49%
- Brand 57%
- Brand 67%
Demand
Loofah search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Loofah search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- loofah3.3M/yr
- loofah sponge560K/yr
- loofa495K/yr
- bath sponge464K/yr
- shower loofah399K/yr
- shower sponge307K/yr
- natural loofah216K/yr
- loofah for men396K/yr
- luffa238K/yr
- body sponge197K/yr
Reviews and returns
What reviews say buyers love and hate about Loofah
We read the reviews and the return reasons for every product selling here.
“Didn't even last a month”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Loofah questions
Answered from the same tracked data.