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Longwear Waterproof Tinted Brow Gel

Fail

Demand is soft, at -34.0% this quarter, so Longwear Waterproof Tinted Brow Gel is a Fail.

Flapen Score
42
42 / 100
Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 48
Market size
$41K/yr51K searches / yr
90-day growth
-34.0%search demand this quarter
Competition
54%top-5 click share · 7 brands · 109 sellers

Flapen Score

Longwear Waterproof Tinted Brow Gel against its category

The dotted line is the Beauty & Personal Care average. Past it, Longwear Waterproof Tinted Brow Gel is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Longwear Waterproof Tinted Brow Gel market on Amazon at a glance

Shoppers on Amazon United States searched for Longwear Waterproof Tinted Brow Gel 51K times last year and spent an estimated $41K. The top 5 brands take 95% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -34.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
-34.0%
Conversion, latest week
5.4%
Market size, estimated
$41Ka year
Top search term
unbelievabrow11K searches a year

02 · Price

A sale here is worth $14.79.

Listings sell for $14.79 on average, from $5.71 to $24.67. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $14.79 that is $0 to $1K a year per listing.

Average price
$14.79under the $15 to $100 sweet spot
Price range
$5.71–$24.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #141 within Eyes. It carries 11,477 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#141in Eyes
Average rating
4.26 starsAmazon United States average 4.42 stars
Average reviews
11,477per listing
Listings tracked
21

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Longwear Waterproof Tinted Brow Gel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

109

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

54%

Top 20: 99%

Open market

2%

  • Brand 163%
  • Brand 220%
  • Brand 35%
  • Brand 43%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Search terms

Top Longwear Waterproof Tinted Brow Gel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • unbelievabrow11K/yr
  • tinted brow gel waterproof5K/yr
  • loreal unbelievabrow6K/yr
  • tarte eyebrow gel5K/yr
  • unbelievable brow loreal3K/yr
  • tarte brow gel4K/yr
  • liquid eyebrow gel4K/yr
  • loreal unbelievable brow2K/yr
  • waterproof tinted brow gel3K/yr
  • longwear waterproof tinted brow gel6K/yr

Reviews and returns

What reviews say buyers love and hate about Longwear Waterproof Tinted Brow Gel

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Color”
0.7%of orders come back
“Not Dark Coloring”
A buyer, on “Color”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Longwear Waterproof Tinted Brow Gel questions

Answered from the same tracked data.