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Long Barrel Curling Iron

Maybe

Products sell for $43.21 on average, inside the sweet spot. But returns run at 7.2% of orders, so Long Barrel Curling Iron is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$797K/yr524K searches / yr
90-day growth
+8.3%search demand this quarter
Competition
63%top-5 click share · 12 brands · 26 sellers

Flapen Score

Long Barrel Curling Iron against its category

The dotted line is the Beauty & Personal Care average. Past it, Long Barrel Curling Iron is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Long Barrel Curling Iron market on Amazon at a glance

Shoppers on Amazon United States searched for Long Barrel Curling Iron 524K times last year and spent an estimated $797K. The top 5 brands take 82% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 524K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $797K a year.

Searches, last 12 months
524K
Growth, 90 days vs prior 90
+8.3%
Conversion, latest week
3.5%
Market size, estimated
$797Ka year
Peak month
November4.1× the quietest month
Top search term
long barrel curling iron243K searches a year

02 · Price

A sale here is worth $43.21.

Listings sell for $43.21 on average, from $16.79 to $125.38. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $43.21 that is $32K to $43K a year per listing.

Average price
$43.21inside the $15 to $100 sweet spot
Price range
$16.79–$125.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
$32K–$43K
Returns
7.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #34 within Irons. It carries 1,379 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#34in Irons
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
1,379per listing
Listings tracked
18

04 · Newcomers

Amazon counts 7 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
7Amazon's first-year sales bar
Average brand age
45 months

Products

Top Long Barrel Curling Iron products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

$0$80K$159K$239K$319K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

26

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

13%

  • Conair35%
  • abp17%
  • LANVIER12%
  • BIO IONIC10%
  • BaBylissPRO8%
  • HOT TOOLS5%
  • Open — no brand owns it (6 brands, 13%)

Demand

Long Barrel Curling Iron search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Long Barrel Curling Iron search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • long barrel curling iron243K/yr
  • curling iron long barrel43K/yr
  • long barrel curling iron 1 inch59K/yr
  • extra long curling iron24K/yr
  • extra long barrel curling iron21K/yr
  • long curling iron23K/yr
  • 1 inch long barrel curling iron18K/yr
  • 1 inch curling iron long barrel19K/yr
  • curling iron extra long barrel7K/yr
  • extended barrel curling iron11K/yr

Reviews and returns

What reviews say buyers love and hate about Long Barrel Curling Iron

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability34%−0.38

Already broken

Does not last

Broke Quickly

Heating8%+0.74

Stopped heating up

Doesn't get hot enough

Gets very hot

Quality-Overall6%+0.36

Cheap quality

Bad Quality

Overpriced for quality

Hair Related4%−0.03

fried my hair

didn't pull my hair or anything

My Hair Was Pulled Out

Suitability Curly Hair3%+0.80

Does not hold curl

Doesnt hold a curl at all

Doesn't curl

Love

Heating16%+0.74

Heats up well

Heats fast

Even heat

Suitability Curly Hair14%+0.80

curls my hair

Love how it curls

LOVE this curling iron

Quality-Overall12%+0.36

Great product for great price

Amazing quality

Overall a great purchase

Value For Money10%+0.69

Good for the money

Great Deal

Great value

Ease Of Use10%+0.75

Easy to Use

is very easy to handle

its super easy to hold

Return

7.2% Return rate 54% Fixable by listing

Size-Overall40%██▇███

cord is too short

The size is a little small

Too big

Suitability Long Hair8%▇█▇█▇█

It is perfect for my long hair

The barrel is way too long for someone who has a short hair

alas, my straight, fine, long hair wont hold the curls

Functionality-Overall6%██████
Heating6%█▇▇▆▇▇

Stopped heating up

Doesn't get hot enough

Gets very hot

Suitability Curly Hair5%▇▆█▇█▆

Does not hold curl

Doesnt hold a curl at all

Doesn't curl

FAQ

Common Long Barrel Curling Iron questions

Answered from the same tracked data.