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Loma Shampoo and Conditioner

Maybe

Returns run at only 0.6% of orders. But the top 5 brands take 100% of clicks, so Loma Shampoo and Conditioner is a Maybe.

Flapen Score
59
59 / 100
Top 10% of 10,978 Beauty & Personal Care niches · +11 vs the category median of 48
Market size
$1.5M/yr380K searches / yr
90-day growth
+5.5%search demand this quarter
Competition
52%top-5 click share · 2 brands · 6 sellers

Flapen Score

Loma Shampoo and Conditioner against its category

The dotted line is the Beauty & Personal Care average. Past it, Loma Shampoo and Conditioner is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Loma Shampoo and Conditioner market on Amazon at a glance

Loma Shampoo and Conditioner is a $1.5M a year market on Amazon United States, with 380K searches a year. The top 5 brands take 100% of clicks. Demand peaks in Jul. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

Demand comes close.

Shoppers search 380K times a year and 12.4% buy. Search demand moved +5.5% in 90 days, so the market is growing into its $1.5M a year.

Search volume
380K
Search growth, 90 days
+5.5%
Conversion
12.4%
Market size
$1.5M

02 · Money

The money is there.

Shoppers bought 40K to 50K units at $31.52 on average, 1,500 to 2,000 per product. Units times price is $1.3M to $1.6M a year.

Units sold
40K–50K
Units per product
1,500–2,000
Average price
$31.52
Units × price
$1.3M–$1.6M

03 · Shelf

Brands here are established.

The average listing ranks #559. 100% of listings ship Prime. 74% of the shelf is sponsored, so budget for ads. The average listing is out of stock 0.0% of the time. The average brand has sold here for 76 months.

Average BSR
#559
Prime
100%
Sponsored
74%
Out of stock
0.0%
Average brand age
76 months

Products

Top Loma Shampoo and Conditioner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

$0$59K$119K$178K$238K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

52%

Top 20: 98%

Open market

0%

  • Loma97%
  • Loma Hair Care3%

Demand

Loma Shampoo and Conditioner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.5×

Search terms

Top Loma Shampoo and Conditioner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • loma shampoo and conditioner146K/yr
  • loma68K/yr
  • loma shampoo73K/yr
  • loma hair products74K/yr
  • loma moisturizing shampoo6K/yr
  • loma nourishing shampoo3K/yr
  • loma hair5K/yr
  • loma shampoo and conditioner set4K/yr
  • loma shampoo nourishing368/yr

Reviews and returns

What reviews say buyers love and hate about Loma Shampoo and Conditioner

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money15%−0.05

Expensive

This is too expensive

Over hyped, over priced

Hair Related10%−0.04

It tangles my hair is the worst way

my hair had been so frizzy for years

had extreme hair loss from it

Allergies7%−0.01

I cant use it as Zi have allergies

Initiating a return do to an allergy to an ingredient in the actual product that wasnt listed in the product description. cocamidopropyl betaine

I have problems with itchy scalp because of allergies

Moist/Dry6%

I have color treated hair which has become dry

Makes my hair dry out

Now it feels like predominantly water, gel, & a smidge of moisturizer

Quality-Overall5%

not as good as others that I have tried

Not the same quality

Quality not quantity

Love

Smell27%+1.83

Makes it silky smooth and smell amazing

smelling g great

Good scent

Quality-Overall13%

Luxurious products

This is a good quality shampoo

Great product

Soft Feel12%

Smooth

Love how soft my hair is

It makes my hair soft

Value For Money5%−0.05

well worth it

Great item and well worth the price

such a great value for your money

Weight Light4%+0.43

Lightweight

So light and easy to use

Its light weight the quality is awesome

Return

0.6% Return rate 14% Fixable by listing

Smell24%▆█▄▅▆▇

Smelled like orange cleaner that you use for housekeeping

Strong Odor

Moist/Dry11%▄▂█▇▆▃

I have color treated hair which has become dry

Makes my hair dry out

Now it feels like predominantly water, gel, & a smidge of moisturizer

Suitability Short Hair8%▆▄▅█▃▅
Advertised Vs Actual Product8%▄█▅▂▂▄

Giving it 4 stars because this ad is misleading

The ingredient listing on the product description is different than the product that was sent

Oily/Greasy7%▆▂▆▇█▅

y hair looking greasy

With other oils my hair ends up super greasy

FAQ

Common Loma Shampoo and Conditioner questions

Answered from the same tracked data.