loma shampoo and conditioner
Launch itA $1.5M/yr market growing +5.5% this quarter with returns at 0.6% — clears our launch bar.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$31.52avg listing price — sweet spot $15–$100
Price range
Incredible$18.83–$64.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.5M$1.5M/yr · 380K searches
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,779.17avg incumbent reviews — the moat a new listing must climb
Growth
Okay+5.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, loma shampoo and conditioner is a $1.5M/yr Amazon United States market (380K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Launch it — 59/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
loma shampoo and conditioner market data
- Units sold / yr
- 40K–50K
- avg 1,500–2,000/product
- Revenue / yr
- $1.3M–$1.6M
- units × avg price
- Conversion rate
- 12.4%
- Avg BSR
- #559
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 74%
- Out of stock
- 0.0%
- Avg brand age
- 76 months
- Avg seller age
- 139 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
2 flat
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
52%
Top 20: 98%
Open market
0%
- Loma97%
- Loma Hair Care3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.5% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.5×
Top loma shampoo and conditioner search terms
- loma shampoo and conditioner146K/yr
- loma68K/yr
- loma shampoo73K/yr
- loma hair products74K/yr
- loma moisturizing shampoo6K/yr
- loma nourishing shampoo3K/yr
- loma hair5K/yr
- loma shampoo and conditioner set4K/yr
- loma shampoo nourishing368/yr
Top loma shampoo and conditioner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOMA Nourishing Shampoo and Nourishing Conditioner (DUO PACK) 12 Ounce
Loma$36.124.7★3,702 rev
Loma Hair Care Moisturizing Shampoo & Treatment Duo 12 Fl Oz each
Loma$33.444.7★4,102 rev
Loma Hair Care Moisturizing Shampoo & Treatment Duo
Loma$62.054.7★4,102 rev
LOMA Nourishing Shampoo and Nourishing Conditioner (DUO PACK) 33 Ounce (Liter)
Loma$64.244.7★3,702 rev
Loma Moisturizing Shampoo 12 Ounce
Loma$19.564.7★2,041 rev
Newest
by launch date
Loma Hair Care Fortifying Reparative Tonic 3.4 Fl Oz
Loma$29.141,537 rev
Loma Hair Care Violet Shampoo Violet Conditioner Duo 12 Fl Oz 2 Count (Pack of 1)
Loma$37.871,519 rev
LOMA Nourishing Shampoo and Nourishing Conditioner (DUO PACK) 12 Ounce
Loma$36.123,702 rev
Loma Hair Care Moisturizing Shampoo & Treatment Duo
Loma$62.054,102 rev
LOMA Nourishing Shampoo and Nourishing Conditioner (DUO PACK) 33 Ounce (Liter)
Loma$64.243,702 rev
Trending
90-day click momentumLoma Moisturizing Shampoo 12 Ounce
Loma$19.564.7★
Loma Hair Care Moisturizing Shampoo & Treatment Duo
Loma$62.054.7★
LOMA Daily Shampoo (clear formula) and Daily Conditioner (DUO PACK) 12 Ounce Each
Loma$34.004.4★
Loma Moisturizing Treatment Conditioner 12 Ounce
Loma$22.234.8★
LOMA Nourishing Shampoo and Nourishing Conditioner (DUO PACK) 12 Ounce
Loma$36.124.7★
What buyers say about loma shampoo and conditioner
What buyers praise and complain about, mined from review topics.What buyers love
“Makes it silky smooth and smell amazing”
“Luxurious products”
“Smooth”
“well worth it”
“Lightweight”
“This product gives volume without sacrificing smoothing and shine”
“Keeps my dry hair moisturized”
“Great shampoo for thin hair”
“My hair feels clean, soft, and frizz-free every time”
“by far the best oil Ive use on my thick curly hair”
What buyers complain about
“Expensive”
“It tangles my hair is the worst way”
“I cant use it as Zi have allergies”
“I have color treated hair which has become dry”
“not as good as others that I have tried”
“Giving it 4 stars because this ad is misleading”
“Smelled like orange cleaner that you use for housekeeping”
“It is not a white Crème”
“y hair looking greasy”
“Was to heavy for my hair”
Top return reasons
Common questions
- Is loma shampoo and conditioner profitable to sell on Amazon United States?
- The niche generates $1.5M/yr across 23 tracked products. 90-day search growth is +5.5%. Flapen's verdict: Launch it (59/100).
- How competitive is the loma shampoo and conditioner niche?
- 2 brands and 6 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in loma shampoo and conditioner?
- Top complaints mined from reviews: Value For Money, Hair Related, Allergies. The return rate is 0.6%.
- When does demand for loma shampoo and conditioner peak?
- Demand peaks in Jul; the busiest month runs 1.5× the quietest.
- What does it cost to enter the loma shampoo and conditioner niche?
- Listings span $18.83–$64.24; the average listing price is $31.52 (sweet spot $15–$100). The average incumbent carries 1,779 reviews — the moat a new listing must climb.