loma nourishing oil treatment
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$34.20avg listing price — sweet spot $15–$100
Price range
Incredible$27.23–$50.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,345avg incumbent reviews — the moat a new listing must climb
Market size
Okay$164K$164K/yr · 52K searches
Growth
Bad-1.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, loma nourishing oil treatment is a $164K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
loma nourishing oil treatment market data
- Units sold / yr
- 6K–8K
- avg 1,500–2,000/product
- Revenue / yr
- $205K–$274K
- units × avg price
- Conversion rate
- 9.2%
- Avg BSR
- #399
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 0.0%
- Avg brand age
- 70 months
- Avg seller age
- 143 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Loma100%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top loma nourishing oil treatment search terms
- loma hair oil33K/yr
- loma nourishing oil treatment15K/yr
- loma oil4K/yr
- loma nourishing oil treatment for hair186/yr
Top loma nourishing oil treatment products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch dateWhat buyers say about loma nourishing oil treatment
What buyers praise and complain about, mined from review topics.What buyers love
“This oil smells amazing”
“It makes my hair soft”
“it is worth the money”
“Great product”
“by far the best oil Ive use on my thick curly hair”
“My hair went from dry to nice and soft”
“Smooth, shiny”
“Great product, last a long time because you do not use much each time”
“leaves your hair feeling wonderful”
What buyers complain about
“I cant use it as Zi have allergies”
“With other oils my hair ends up super greasy”
“Strong Odor”
“Quality not quantity”
“every time I buy it the pump breaks soon after”
“Also, it is way overpriced for the amount you get and the pump issue”
“That makes a mess”
Top return reasons
Common questions
- Is loma nourishing oil treatment profitable to sell on Amazon United States?
- The niche generates $164K/yr across 4 tracked products. 90-day search growth is -1.1%. Flapen's verdict: Skip it (40/100).
- How competitive is the loma nourishing oil treatment niche?
- 1 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in loma nourishing oil treatment?
- Top complaints mined from reviews: Allergies, Oily/Greasy, Smell. The return rate is 0.9%.
- When does demand for loma nourishing oil treatment peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the loma nourishing oil treatment niche?
- Listings span $27.23–$50.98; the average listing price is $34.20 (sweet spot $15–$100). The average incumbent carries 2,345 reviews — the moat a new listing must climb.