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Loma Conditioner

Maybe

Buyers convert on 21.6% of searches. But the top 5 brands take 100% of clicks, so Loma Conditioner is a Maybe.

Flapen Score
52
52 / 100
Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 48
Market size
$268K/yr36K searches / yr
90-day growth
+24.4%search demand this quarter
Competition
75%top-5 click share · 1 brands · 5 sellers

Flapen Score

Loma Conditioner against its category

The dotted line is the Beauty & Personal Care average. Past it, Loma Conditioner is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Loma Conditioner market on Amazon at a glance

Shoppers on Amazon United States searched for Loma Conditioner 36K times last year and spent an estimated $268K. One brand takes every click. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 21.6% of those searches ended in a purchase.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 21.6% of those searches ended in a purchase. Searches in the last 90 days moved +24.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $268K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
+24.4%
Conversion, latest week
21.6%
Market size, estimated
$268Ka year
Peak month
June1.3× the quietest month
Top search term
loma conditioner31K searches a year

02 · Price

A sale here is worth $34.06.

Listings sell for $34.06 on average, from $20.57 to $62.05. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $34.06 that is $17K to $26K a year per listing.

Average price
$34.06inside the $15 to $100 sweet spot
Price range
$20.57–$62.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
$17K–$26K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,123 within Conditioners. It carries 1,352 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,123in Conditioners
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
1,352per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 91 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
91 months

Products

Top Loma Conditioner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Brand 1100%
  • Open — no brand owns it (0%)

Demand

Loma Conditioner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Loma Conditioner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • loma conditioner31K/yr
  • loma moisturizing treatment2K/yr
  • loma conditioner moisturizing3K/yr

Reviews and returns

What reviews say buyers love and hate about Loma Conditioner

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Smell”
17%of negative reviews mention “Hair Related”
0.6%of orders come back
“my hair had been so frizzy for years”
A buyer, on “Hair Related”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Loma Conditioner questions

Answered from the same tracked data.