Locsanity
MaybeAn estimated 0.5% of orders come back. But demand is soft, at -4.9% this quarter, so Locsanity is a Maybe.
- Flapen Score
- 59 / 100Top 10% of 10,978 Beauty & Personal Care niches · +11 vs the category median of 4859
- Market size
- $449K/yr468K searches / yr
- 90-day growth
- -4.9%search demand this quarter
- Competition
- 32%top-5 click share · 16 brands · 531 sellers
Flapen Score
Locsanity against its category
The dotted line is the Beauty & Personal Care average. Past it, Locsanity is stronger. Inside it, weaker.
Market
The Locsanity market on Amazon at a glance
Shoppers on Amazon United States searched for Locsanity 468K times last year and spent an estimated $449K. The top 5 brands take 82% of clicks. Demand peaks in Mar. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 5.4% of those searches ended in a purchase.
Shoppers searched for this 468K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $449K a year.
- Searches, last 12 months
- 468K
- Growth, 90 days vs prior 90
- -4.9%
- Conversion, latest week
- 5.4%
- Market size, estimated
- $449Ka year
- Peak month
- March2.8× the quietest month
- Top search term
- loc spray88K searches a year
02 · Price
A sale here is worth $17.80.
Listings sell for $17.80 on average, from $5.67 to $60.71. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $17.80 that is $9K to $13K a year per listing.
- Average price
- $17.80inside the $15 to $100 sweet spot
- Price range
- $5.67–$60.71
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $9K–$13K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #390 within Scalp Treatments. It carries 2,429 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #390in Scalp Treatments
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 2,429per listing
- Listings tracked
- 47
04 · Newcomers
3 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Locsanity products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 32% of clicks. An open shelf where new products get seen.
Brands
16 rising
Sellers
531
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
32%
Top 20: 74%
Open market
14%
- Brand 140%
- Brand 216%
- Brand 315%
- Brand 46%
- Brand 54%
- Brand 64%
- Open — no brand owns it (10 brands, 14%)
Demand
Locsanity search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar · busiest ÷ quietest = 2.8×
Search terms
Top Locsanity search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- loc spray88K/yr
- locsanity75K/yr
- loc moisturizer spray37K/yr
- locsanity daily moisturizing spray30K/yr
- locs hair products37K/yr
- loc moisturizer29K/yr
- lion locs24K/yr
- loc spray moisturizer20K/yr
- loc hair products18K/yr
- loc products15K/yr
Reviews and returns
What reviews say buyers love and hate about Locsanity
We read the reviews and the return reasons for every product selling here.
“eventually looked dry”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Locsanity questions
Answered from the same tracked data.









