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Locsanity

Maybe

Returns run at only 0.5% of orders. But demand is soft, at -4.9% this quarter, so Locsanity is a Maybe.

Flapen Score
59
59 / 100
Top 10% of 10,978 Beauty & Personal Care niches · +11 vs the category median of 48
Market size
$449K/yr468K searches / yr
90-day growth
-4.9%search demand this quarter
Competition
32%top-5 click share · 16 brands · 531 sellers

Flapen Score

Locsanity against its category

The dotted line is the Beauty & Personal Care average. Past it, Locsanity is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Locsanity market on Amazon at a glance

Shoppers on Amazon United States searched for Locsanity 468K times last year and spent an estimated $449K. The top 5 brands take 82% of clicks. Demand peaks in Mar. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

5.4% of searches ended in a purchase last week.

Shoppers searched for this 468K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $449K a year.

Searches, last 12 months
468K
Growth, 90 days vs prior 90
-4.9%
Conversion, latest week
5.4%
Market size, estimated
$449Ka year
Peak month
March2.8× the quietest month
Top search term
loc spray88K searches a year

02 · Price

A sale here is worth $17.80.

Listings sell for $17.80 on average, from $5.67 to $60.71. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $17.80 that is $9K to $13K a year per listing.

Average price
$17.80inside the $15 to $100 sweet spot
Price range
$5.67–$60.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
$9K–$13K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #390 within Scalp Treatments. It carries 2,429 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#390in Scalp Treatments
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
2,429per listing
Listings tracked
47

04 · Newcomers

Amazon counts 3 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
63 months

Products

Top Locsanity products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

$0$18K$36K$54K$72K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

531

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

32%

Top 20: 74%

Open market

14%

  • Locsanity40%
  • Goiple16%
  • Lion Locs15%
  • MFL MADE FOR LOCS6%
  • As I Am4%
  • Jamaican Mango & Lime4%
  • Open — no brand owns it (10 brands, 14%)

Demand

Locsanity search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '24Spike '24Black Friday '24Holiday '24Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 2.8×

Search terms

Top Locsanity search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • loc spray88K/yr
  • locsanity75K/yr
  • loc moisturizer spray37K/yr
  • locsanity daily moisturizing spray30K/yr
  • locs hair products37K/yr
  • loc moisturizer29K/yr
  • lion locs24K/yr
  • loc spray moisturizer20K/yr
  • loc hair products18K/yr
  • loc products15K/yr

Reviews and returns

What reviews say buyers love and hate about Locsanity

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Moist/Dry14%+0.62

eventually looked dry

super dry which I dont like

Not moisturizing

Smell11%+1.00

Bad smell

Scent is too strong

Smells like vomit

Leak-Proof8%

Arrived leaking

spray bottle leaks

Leaking

Hair Related5%−0.01

Sadly, it just didnt work for my hair

It pulled my hair

Don't buy this hair product

Allergies5%−0.04

Leaves skin irritated and rashy

itchy after 1 use

Burning sensation inside eyes after product permeated scalp

Love

Smell27%+1.00

Coconut fragrance

its fragrance free

Great fragrance

Moist/Dry18%+0.62

Good moisturizer

Very hydrating

Great moisturizer

Quality-Overall15%+1.32

Excellent product

Great product Worth the purchase

A Great Line of Products

Soft Feel4%

Hair so soft

this gives a nice softness

Keeps hair feeling soft

Value For Money4%+0.11

Amazing value

Good deal

Great purchase for the price

Return

0.5% Return rate 19% Fixable by listing

Leak-Proof29%▇█▇██▇

Arrived leaking

spray bottle leaks

Leaking

Smell12%█▆▇▅▅▆

Bad smell

Scent is too strong

Smells like vomit

Advertised Vs Actual Product9%▆▅█▆▄▆
Size-Overall6%▅█▅▄▃▅

bottle is smaller than those I've purchased previously

too small

Tiny pump is a downgrade

Moist/Dry5%█▆▄▄▄▆

eventually looked dry

super dry which I dont like

Not moisturizing

FAQ

Common Locsanity questions

Answered from the same tracked data.