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Locsanity

Maybe

An estimated 0.5% of orders come back. But demand is soft, at -4.9% this quarter, so Locsanity is a Maybe.

Flapen Score
59
59 / 100
Top 10% of 10,978 Beauty & Personal Care niches · +11 vs the category median of 48
Market size
$449K/yr468K searches / yr
90-day growth
-4.9%search demand this quarter
Competition
32%top-5 click share · 16 brands · 531 sellers

Flapen Score

Locsanity against its category

The dotted line is the Beauty & Personal Care average. Past it, Locsanity is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Locsanity market on Amazon at a glance

Shoppers on Amazon United States searched for Locsanity 468K times last year and spent an estimated $449K. The top 5 brands take 82% of clicks. Demand peaks in Mar. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 468K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $449K a year.

Searches, last 12 months
468K
Growth, 90 days vs prior 90
-4.9%
Conversion, latest week
5.4%
Market size, estimated
$449Ka year
Peak month
March2.8× the quietest month
Top search term
loc spray88K searches a year

02 · Price

A sale here is worth $17.80.

Listings sell for $17.80 on average, from $5.67 to $60.71. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $17.80 that is $9K to $13K a year per listing.

Average price
$17.80inside the $15 to $100 sweet spot
Price range
$5.67–$60.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
$9K–$13K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #390 within Scalp Treatments. It carries 2,429 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#390in Scalp Treatments
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
2,429per listing
Listings tracked
47

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
63 months

Products

Top Locsanity products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

16 rising

Sellers

531

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

32%

Top 20: 74%

Open market

14%

  • Brand 140%
  • Brand 216%
  • Brand 315%
  • Brand 46%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (10 brands, 14%)

Demand

Locsanity search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '24Spike '24Black Friday '24Holiday '24Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 2.8×

Search terms

Top Locsanity search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • loc spray88K/yr
  • locsanity75K/yr
  • loc moisturizer spray37K/yr
  • locsanity daily moisturizing spray30K/yr
  • locs hair products37K/yr
  • loc moisturizer29K/yr
  • lion locs24K/yr
  • loc spray moisturizer20K/yr
  • loc hair products18K/yr
  • loc products15K/yr

Reviews and returns

What reviews say buyers love and hate about Locsanity

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Smell”
14%of negative reviews mention “Moist/Dry”
0.5%of orders come back
“eventually looked dry”
A buyer, on “Moist/Dry”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Locsanity questions

Answered from the same tracked data.