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Locking Gel

Maybe

An estimated 0.8% of orders come back. But the average product has 6,899 reviews to catch up to, so Locking Gel is a Maybe.

Flapen Score
50
50 / 100
Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 48
Market size
$500K/yr585K searches / yr
90-day growth
+8.0%search demand this quarter
Competition
64%top-5 click share · 13 brands · 124 sellers

Flapen Score

Locking Gel against its category

The dotted line is the Beauty & Personal Care average. Past it, Locking Gel is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Locking Gel market on Amazon at a glance

Shoppers on Amazon United States searched for Locking Gel 585K times last year and spent an estimated $500K. The top 5 brands take 86% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 6.0% of those searches ended in a purchase.

Shoppers searched for this 585K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved +8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $500K a year.

Searches, last 12 months
585K
Growth, 90 days vs prior 90
+8.0%
Conversion, latest week
6.0%
Market size, estimated
$500Ka year
Peak month
August1.5× the quietest month
Top search term
loc gel181K searches a year

02 · Price

A sale here is worth $14.15.

Listings sell for $14.15 on average, from $6.07 to $26.73. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At $14.15 that is $18K to $21K a year per listing.

Average price
$14.15under the $15 to $100 sweet spot
Price range
$6.07–$26.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,250–1,500
Revenue per listing a year
$18K–$21K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #315 within Gels. It carries 6,899 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#315in Gels
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
6,899per listing
Listings tracked
20

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Locking Gel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 flat

Sellers

124

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

12%

  • Brand 139%
  • Brand 225%
  • Brand 313%
  • Brand 46%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (7 brands, 12%)

Demand

Locking Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Locking Gel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • loc gel181K/yr
  • loc n braiding gel48K/yr
  • locking gel57K/yr
  • loc gel for retwist54K/yr
  • loc n gel61K/yr
  • twist gel19K/yr
  • lock gel19K/yr
  • loc n23K/yr
  • locn16K/yr
  • retwist gel15K/yr

Reviews and returns

What reviews say buyers love and hate about Locking Gel

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Residue”
0.8%of orders come back
“Leaves residue”
A buyer, on “Residue”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Locking Gel questions

Answered from the same tracked data.