loccitane verbena
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.81avg listing price — sweet spot $15–$100
Price range
Good$3.78–$33.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+7.6%90-day search growth — must beat 0% to launch
Review moat
Okay2,956.18avg incumbent reviews — the moat a new listing must climb
Market size
Okay$120K$120K/yr · 89K searches
Competition
Bad86%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, loccitane verbena is a $120K/yr Amazon United States market (89K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Skip it — 42/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
loccitane verbena market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- $173K–$207K
- units × avg price
- Conversion rate
- 9.7%
- Avg BSR
- #476
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 64%
- Out of stock
- 12.6%
- Avg brand age
- 92 months
- Avg seller age
- 142 days
Competition & brand share
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
33
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- L'OCCITANE93%
- Pre de Provence3%
- Yardley3%
- Bisous De Provence2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +7.6% search growth over the last 90 days.Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.8×
Top loccitane verbena search terms
- loccitane soap45K/yr
- loccitane bar soap12K/yr
- loccitane soap bar9K/yr
- lemon verbena soap7K/yr
- l occitane soap7K/yr
- verbena soap6K/yr
- loccitane verbena soap3K/yr
Top loccitane verbena products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOccitane Shea Verbena Extra-Gentle Soap 3.50 fl oz
L'OCCITANE$11.664.5★2,396 rev
LOCCITANE Shea Milk Sensitive Skin Extra Rich Soap 8.80 fl oz
L'OCCITANE$16.504.5★2,396 rev
LOCCITANE Shea Butter Extra-Gentle Hand & Body Soap Bar Cleanses & Softens Skin Moisturizing Soothing Scents Non-Drying Vegan
L'OCCITANE$16.514.5★2,396 rev
LOCCITANE Shea Lavender Extra-Gentle Soap 3.50 fl oz
L'OCCITANE$11.594.5★2,396 rev
LOCCITANE Shea Milk Sensitive Skin Extra Rich Soap 3.50 fl oz
L'OCCITANE$11.374.5★2,396 rev
Newest
by launch dateLOCCITANE Shea Butter Extra-Gentle Hand & Body Soap Bar Cleanses & Softens Skin Moisturizing Soothing Scents Non-Drying Vegan
L'OCCITANE$16.512,396 rev
LOCCITANE Shea Butter Extra-Gentle Hand & Body Soap Bar Cleanses & Softens Skin Moisturizing Soothing Scents Non-Drying Vegan
L'OCCITANE$17.902,396 rev
LOccitane Cherry Blossom Perfumed Soap 1.70 fl oz
L'OCCITANE$7.30205 rev
LOccitane Shea Verbena Extra-Gentle Soap 3.50 fl oz
L'OCCITANE$11.662,396 rev
LOCCITANE Shea Lavender Extra-Gentle Soap 3.50 fl oz
L'OCCITANE$11.592,396 rev
Trending
90-day click momentumLOCCITANE Shea Butter Extra-Gentle Hand & Body Soap Bar Cleanses & Softens Skin Moisturizing Soothing Scents Non-Drying Vegan
L'OCCITANE$16.514.5★
LOCCITANE Shea Butter Extra-Gentle Hand & Body Soap Bar Cleanses & Softens Skin Moisturizing Soothing Scents Non-Drying Vegan
L'OCCITANE$17.904.5★
LOccitane Shea Hands & Body Lavender Liquid Soap 10.10 fl. oz
L'OCCITANE$33.624.6★
LOCCITANE Shea Lavender Extra-Gentle Soap 3.50 fl oz
L'OCCITANE$11.594.5★
Pre de Provence Artisanal Soap Bar Natural French Skincare Enriched with Organic Shea Butter Quad Milled for Rich Smooth & Moisturizing Lather Olive Oil & Lavender 12.3 Ounce
Pre de Provence$11.434.6★
What buyers say about loccitane verbena
What buyers praise and complain about, mined from review topics.What buyers love
“clean scent”
“high quality soap”
“Feels so soft on my skin”
“does not dry out my skin”
“Soap is easy to hold and lathers well”
“Loved the 8.5 oz size”
“Also, this is VERY large bar of soap, so I am not disappointed by the price”
“Really lathers and gentle on my skin while moisturizing”
“I do feel my face is clean after”
“I like the way my skin feels after using it”
What buyers complain about
“It does not smell”
“WARNING: This L'OCCITANE soap is VERY SMALL”
“a big waste of money”
“It must have chemicals that irritate women”
“Dried my hands, elbows, knees, and feet out”
“overall not as great as reviews indicate”
“Doesnt match description”
“very difficult to use it now”
“This soap is mushy”
“it doesn't dry out my skin”
Top return reasons
Common questions
- Is loccitane verbena profitable to sell on Amazon United States?
- The niche generates $120K/yr across 11 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +7.6%. Flapen's verdict: Skip it (42/100).
- How competitive is the loccitane verbena niche?
- 4 brands and 33 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in loccitane verbena?
- Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.4%.
- When does demand for loccitane verbena peak?
- Demand peaks in Jun–Jul–Aug; the busiest month runs 2.8× the quietest.
- What does it cost to enter the loccitane verbena niche?
- Listings span $3.78–$33.62; the average listing price is $13.81 (sweet spot $15–$100). The average incumbent carries 2,956 reviews — the moat a new listing must climb.