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Loccitane Shimmering Oil

Fail

The top 5 products take 100% of clicks, so Loccitane Shimmering Oil is a Fail.

Flapen Score
35
35 / 100
Ranks 10,006 of 10,978 Beauty & Personal Care niches · −13 vs the category median of 48
Market size
$53K/yr25K searches / yr
90-day growth
-17.3%search demand this quarter
Competition
100%top-5 click share · 3 brands · 15 sellers

Flapen Score

Loccitane Shimmering Oil against its category

The dotted line is the Beauty & Personal Care average. Past it, Loccitane Shimmering Oil is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Loccitane Shimmering Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Loccitane Shimmering Oil 25K times last year and spent an estimated $53K. All 3 brands take every click. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
-17.3%
Conversion, latest week
6.3%
Market size, estimated
$53Ka year
Top search term
loccitane shimmer oil4K searches a year

02 · Price

A sale here is worth $34.20.

Listings sell for $34.20 on average, from $11.55 to $51.72. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $34.20 that is $0 to $3K a year per listing.

Average price
$34.20inside the $15 to $100 sweet spot
Price range
$11.55–$51.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #237 within Creams. It carries 1,479 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#237in Creams
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
1,479per listing
Listings tracked
4

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Loccitane Shimmering Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

15

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 187%
  • Brand 27%
  • Brand 36%

Demand

Loccitane Shimmering Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '25Black Friday '25Holiday '25Spike '26Prime Day '26SepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Sep, Dec · busiest ÷ quietest = 4.1× · 11 of 12 months tracked

Search terms

Top Loccitane Shimmering Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • loccitane shimmer oil4K/yr
  • loccitane shimmering oil10K/yr
  • loccitane body oil shimmer4K/yr
  • almond shimmering oil2K/yr
  • loccitane almond shimmering oil2K/yr
  • l occitane shimmering body oil2K/yr

Reviews and returns

What reviews say buyers love and hate about Loccitane Shimmering Oil

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Smell”
28%of negative reviews mention “Smell”
1.7%of orders come back
“Scent to strong”
A buyer, on “Smell”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Loccitane Shimmering Oil questions

Answered from the same tracked data.