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Loccitane Men

Fail

The top 5 brands take 100% of clicks, so Loccitane Men is a Fail.

Flapen Score
42
42 / 100
Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 48
Market size
$61K/yr15K searches / yr
90-day growth
-0.5%search demand this quarter
Competition
71%top-5 click share · 1 brands · 5 sellers

Flapen Score

Loccitane Men against its category

The dotted line is the Beauty & Personal Care average. Past it, Loccitane Men is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Loccitane Men market on Amazon at a glance

Shoppers on Amazon United States searched for Loccitane Men 15K times last year and spent an estimated $61K. One brand takes every click. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 11.8% of those searches ended in a purchase.

Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.8% of those searches ended in a purchase. Searches in the last 90 days moved -0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.

Searches, last 12 months
15K
Growth, 90 days vs prior 90
-0.5%
Conversion, latest week
11.8%
Market size, estimated
$61Ka year
Peak month
December5.7× the quietest month
Top search term
loccitane men6K searches a year

02 · Price

A sale here is worth $35.15.

Listings sell for $35.15 on average, from $15.96 to $82.63. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $35.15 that is $0 to $4K a year per listing.

Average price
$35.15inside the $15 to $100 sweet spot
Price range
$15.96–$82.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #596 within Men's. It carries 3,658 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
16.7%
Average rank
#596in Men's
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
3,658per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 90 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
90 months

Products

Top Loccitane Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • Brand 1100%
  • Open — no brand owns it (0%)

Demand

Loccitane Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.7×

Search terms

Top Loccitane Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • loccitane men6K/yr
  • loccitane cade3K/yr
  • loccitane mens cologne2K/yr
  • loccitane for men3K/yr

Reviews and returns

What reviews say buyers love and hate about Loccitane Men

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Smell”
33%of negative reviews mention “Smell”
1.5%of orders come back
“the smell is unbearable”
A buyer, on “Smell”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Loccitane Men questions

Answered from the same tracked data.