Loccitane Lip Balm

Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -18.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $324K a year.

Searches, last 12 months

145K

Growth, 90 days vs prior 90

-18.5%

Conversion, latest week

7.7%

Market size, estimated

$324Ka year

Peak month

December6.9× the quietest month

Top search term

avene lip balm18K searches a year

Listings sell for $28.89 on average, from $9.43 to $89.14. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $28.89 that is $22K to $29K a year per listing.

Average price

$28.89inside the $15 to $100 sweet spot

Price range

$9.43–$89.14

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

750–1,000

Revenue per listing a year

$22K–$29K

Returns

0.9%of orders · Amazon United States median 2.1%

46% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #957 within Lip Care. It carries 2,436 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings

46%

Prime listings

85%

Out of stock, average day

10.9%

Average rank

#957in Lip Care

Average rating

4.31 starsAmazon United States average 4.42 stars

Average reviews

2,436per listing

Listings tracked

13

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

69 months