loccitane lip balm
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$28.89avg listing price — sweet spot $15–$100
Price range
Great$9.43–$89.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good$324K$324K/yr · 145K searches
Review moat
Okay2,436.08avg incumbent reviews — the moat a new listing must climb
Growth
Bad-18.5%90-day search growth — must beat 0% to launch
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, loccitane lip balm is a $324K/yr Amazon United States market (145K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 49/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
loccitane lip balm market data
- Units sold / yr
- 13K–15K
- avg 750–1,000/product
- Revenue / yr
- $361K–$433K
- units × avg price
- Conversion rate
- 7.7%
- Avg BSR
- #957
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 46%
- Out of stock
- 10.9%
- Avg brand age
- 69 months
- Avg seller age
- 133 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 rising
Sellers
30
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
2%
- Eau Thermale Avène41%
- L'OCCITANE34%
- La Roche-Posay10%
- La Mer9%
- Nécessaire3%
- Nuxe1%
- Open — no brand owns it (2 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.5% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 6.9×
Top loccitane lip balm search terms
- avene lip balm18K/yr
- loccitane lip balm17K/yr
- la mer lip balm15K/yr
- la mer lip7K/yr
- french lip balm10K/yr
- loccitane lip10K/yr
- caudalie lip9K/yr
- avene lip8K/yr
- caudalie lip conditioner10K/yr
- avene cold cream lip balm5K/yr
Top loccitane lip balm products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOCCITANE 10% Organic Shea Butter Ultra Rich Lip Balm Stick Moisturizes Nourishes Repairs & Softens Dry Chapped Lips Long Lasting Vegan
L'OCCITANE$10.634.2★3,220 rev
Avne Cold Cream Nutrition Nourishing Lip Balm
Eau Thermale Avène$14.354.4★1,288 rev
Avne Cicalfate+ Restorative Lip Balm
Eau Thermale Avène$16.814.3★1,984 rev
LOCCITANE Ultra-Rich 10% Shea Butter Nourishing Lip Balm 0.40 fl oz
L'OCCITANE$12.974.4★1,065 rev
La Roche-Posay Cicaplast Lip Balm B5 Hydrating Balm with Shea Butter Lip Treatment for Dry Cracked Lips Moisturizing and Repairing Balm Fragrance Free
La Roche-Posay$9.604.4★8,015 rev
Newest
by launch date
Ncessaire The Lip Balm | Hydrating Hyaluronic Acid Lip Balm for Women and Men Mint Oil with Niacinamide + Essential Ceramides. Non-Comedogenic Lip Balm for Dry Lips 15 ml / 0.5 fl oz
Nécessaire$27.11600 rev
La Mer The Lip Polish 0.5 oz. / 15 g
La Mer$89.143 rev
La Mer The Lip Volumizer 7 Milliliter 0.23 Ounce
La Mer$83.51132 rev
Avne Cicalfate+ Restorative Lip Balm
Eau Thermale Avène$16.811,984 rev
Avne Cold Cream Nutrition Nourishing Lip Balm
Eau Thermale Avène$14.351,288 rev
Trending
90-day click momentum
Le Petit Marseillais | Soin Lvres Nutrition Lvres Dessches (2 tubes de 4 9 g) Baume lvres au beurre de karit amande douce et huile dargan Stick lvres nourrissant
Le Petit Marseillais$11.974.6★
La Mer The Lip Polish 0.5 oz. / 15 g
La Mer$89.143.7★
Avne Cicalfate+ Restorative Lip Balm
Eau Thermale Avène$16.814.3★
Ncessaire The Lip Balm | Hydrating Hyaluronic Acid Lip Balm for Women and Men Mint Oil with Niacinamide + Essential Ceramides. Non-Comedogenic Lip Balm for Dry Lips 15 ml / 0.5 fl oz
Nécessaire$27.114.6★
Avne Cold Cream Nutrition Nourishing Lip Balm
Eau Thermale Avène$14.354.4★
What buyers say about loccitane lip balm
What buyers praise and complain about, mined from review topics.What buyers love
“Super hydrating”
“Quality balm”
“Its smooth and creamy”
“Worth the price”
“which makes the application really comfortable”
“clean scent”
“Nice texture”
“Pretty thick feeling”
“I use it all day its smooth slightly sticky”
“It works well after a peel, facial hair removal, or for dryness caused by the weather”
What buyers complain about
“Very expensive”
“not very moisturising”
“There is almost no scent”
“a little small”
“difficult to get out”
“Doesnt work”
“Mediocre product broke almost immediately”
“It comes off sticky but its not”
“Not the best”
“It goes on thick at first”
Top return reasons
Common questions
- Is loccitane lip balm profitable to sell on Amazon United States?
- The niche generates $324K/yr across 13 tracked products. 90-day search growth is -18.5%. Flapen's verdict: Skip it (49/100).
- How competitive is the loccitane lip balm niche?
- 8 brands and 30 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in loccitane lip balm?
- Top complaints mined from reviews: Value For Money, Moist/Dry, Smell. The return rate is 0.9%.
- When does demand for loccitane lip balm peak?
- Demand peaks in Jan–Feb–Dec; the busiest month runs 6.9× the quietest.
- What does it cost to enter the loccitane lip balm niche?
- Listings span $9.43–$89.14; the average listing price is $28.89 (sweet spot $15–$100). The average incumbent carries 2,436 reviews — the moat a new listing must climb.