Is loccitane lavender profitable to sell on Amazon United States?

The niche generates $25K/yr across 7 tracked products. 90-day search growth is +68.8%. Flapen's verdict: Skip it (44/100).

How competitive is the loccitane lavender niche?

1 brands and 4 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in loccitane lavender?

Top complaints mined from reviews: Smell, Size-Overall, Product Condition. The return rate is 1.1%.

When does demand for loccitane lavender peak?

Demand peaks in Dec; the busiest month runs 3.5× the quietest.

What does it cost to enter the loccitane lavender niche?

Listings span $11.57–$40.46; the average listing price is $23.59 (sweet spot $15–$100). The average incumbent carries 2,912 reviews — the moat a new listing must climb.

loccitane lavender

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$23.59

avg listing price — sweet spot $15–$100

Returns

Great1.1%

return rate — above 5% kills the launch gate

Price range

Great$11.57–$40.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Great+68.8%

90-day search growth — must beat 0% to launch

Conversion

Great7.2%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,911.86

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$25K

$25K/yr · 15K searches

Competition

Bad93%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, loccitane lavender is a $25K/yr Amazon United States market (15K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 44/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

loccitane lavender market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $24K–$29K; units × avg price
Conversion rate: 7.2%
Avg BSR: #538
Page quality: 0%
Prime: 100%
Sponsored: 57%
Out of stock: 1.6%
Avg brand age: 73 months
Avg seller age: 172 days

Competition & brand share

The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

L'OCCITANE100%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +68.8% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 3.5×

Open Trend

Top loccitane lavender products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LOccitane Relaxing & Foaming Lavender Bubble Bath 16.90 fl oz

L'OCCITANE$40.464.6★1,351 rev

LOCCITANE Lavender Shower Gel 8.40 fl oz

L'OCCITANE$24.884.7★5,203 rev

LOccitane Lavender Hand Cream 2.60 oz

L'OCCITANE$25.894.5★5,615 rev

LOccitane Lavender Organic Body Lotion 8.4 Ounce

L'OCCITANE$28.414.7★115 rev

LOCCITANE Shea Lavender Extra-Gentle Soap 3.50 fl oz

L'OCCITANE$11.574.5★2,364 rev

Newest

by launch date

LOCCITANE Nourishing Lavender Hand Cream Enriched with Lavender Essential Oil and Shea Butter. 1.00 fl oz

L'OCCITANE$13.065,615 rev

2y ago

LOCCITANE Lavender Shower Gel 8.40 fl oz

L'OCCITANE$24.885,203 rev

3y ago

LOccitane Lavender Hand Cream 2.60 oz

L'OCCITANE$25.895,615 rev

4y ago

LOCCITANE Shea Lavender Extra-Gentle Soap 3.50 fl oz

L'OCCITANE$11.572,364 rev

5y ago

LOccitane Protected Designation of Origin Lavender Essential Oil from Haute-Provence. 0.16 fl oz

L'OCCITANE$20.89120 rev

9y ago

What buyers say about loccitane lavender

What buyers praise and complain about, mined from review topics.

What buyers love

Smell30%

“Great scent leaves skin soft and smooth”

Quality-Overall14%

“Great quality”

Moist/Dry11%

“Wonderful feeling lotion”

Soft Feel9%

“The best hand cream”

Allergies4%

“Delicate and hypo allergenic”

Gifting Purpose3%

“Gave it as a gift to my 92-year old neighbor”

De-Grease3%

“Wonderful scent absorbs quickly and not greasy”

Durability3%

“it is lasting”

Toxic/Chemical Free3%

“Its excellent on ingredients low risk of toxic chemicals”

Value For Money3%

“Worth the $$$ My favorite”

What buyers complain about

Smell39%

“It does not smell”

Size-Overall11%

“small”

Product Condition11%

“Arrived used and almost half empty”

Moist/Dry6%

“extremely drying to skin”

Value For Money6%

“So perhaps thats why its pricey”

Top return reasons

Smell37%

Product Condition18%

Size-Overall16%

Advertised Vs Actual Product6%

Moist/Dry6%

Value For Money5%

Texture/Consistency-Overall2%

Leak-Proof2%

Defective Material/Parts1%

Adhesion/Stickiness1%

Common questions

Is loccitane lavender profitable to sell on Amazon United States?: The niche generates $25K/yr across 7 tracked products. 90-day search growth is +68.8%. Flapen's verdict: Skip it (44/100).
How competitive is the loccitane lavender niche?: 1 brands and 4 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in loccitane lavender?: Top complaints mined from reviews: Smell, Size-Overall, Product Condition. The return rate is 1.1%.
When does demand for loccitane lavender peak?: Demand peaks in Dec; the busiest month runs 3.5× the quietest.
What does it cost to enter the loccitane lavender niche?: Listings span $11.57–$40.46; the average listing price is $23.59 (sweet spot $15–$100). The average incumbent carries 2,912 reviews — the moat a new listing must climb.