Is loccitane deodorant profitable to sell on Amazon United States?

The niche generates $161K/yr across 3 tracked products. 90-day search growth is +16.4%. Flapen's verdict: Skip it (48/100).

How competitive is the loccitane deodorant niche?

3 brands and 19 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in loccitane deodorant?

Top complaints mined from reviews: Allergies, Smell, Functionality-Overall. The return rate is 0.4%.

When does demand for loccitane deodorant peak?

Demand peaks in Jun–Oct; the busiest month runs 3.0× the quietest.

What does it cost to enter the loccitane deodorant niche?

Listings span $12.42–$28.05; the average listing price is $21.06 (sweet spot $15–$100). The average incumbent carries 9,105 reviews — the moat a new listing must climb.

loccitane deodorant

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Incredible13.9%

search→purchase rate — share of searches ending in a sale

Avg price

Great$21.06

avg listing price — sweet spot $15–$100

Price range

Great$12.42–$28.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Growth

Okay+16.4%

90-day search growth — must beat 0% to launch

Market size

Okay$161K

$161K/yr · 55K searches

Review moat

Bad9,104.67

avg incumbent reviews — the moat a new listing must climb

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, loccitane deodorant is a $161K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Oct. Verdict: Skip it — 48/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

loccitane deodorant market data

Units sold / yr: 6K–8K; avg 1,250–1,500/product
Revenue / yr: $126K–$168K; units × avg price
Conversion rate: 13.9%
Avg BSR: #247
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 12.8%
Avg brand age: 98 months
Avg seller age: 138 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

CLINIQUE75%
Kiehl's20%
Secret5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +16.4% search growth over the last 90 days.

Peak months: Jun, Oct · busiest ÷ quietest = 3.0×

Open Trend

Top loccitane deodorant search terms

kiehls deodorant18K/yr +13.5%2.4% conv.
clinique deodorant for women11K/yr +47.7%21.3% conv.
clinique deodorant9K/yr +17.5%16.6% conv.
kiehls antiperspirant4K/yr +10.0%1.7% conv.
clinique antiperspirant-deodorant roll-on3K/yr +41.6%23.9% conv.
kiehls deodorant men3K/yr -9.3%1.1% conv.
clinique antiperspirant3K/yr -12.3%21.9% conv.
kiehls deodorant cream2K/yr -35.9%2.2% conv.

All search terms

Top loccitane deodorant products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 3 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Clinique Antiperspirant-Deodorant Roll-On For All Skin Types | All-Day Underarm Protection Non-Staining + Non-Sticky

CLINIQUE$22.714.5★745 rev

Kiehls Since 1851 All Over Deodorant Treatment - Whole Body Deodorant for Women and Men - 75ml

Kiehl's$28.053.9★69 rev

Secret Clinical Strength Invisible Solid Antiperspirant Deodorant for Women 100HR Sweat & Odor Protection 3X Stress Protection with Hyaluronic Acid PH Balanced Completely Clean Scent 2.6 oz

Secret$12.424.6★26,500 rev

Newest

by launch date

Kiehls Since 1851 All Over Deodorant Treatment - Whole Body Deodorant for Women and Men - 75ml

Kiehl's$28.0569 rev

2y ago

Secret Clinical Strength Invisible Solid Antiperspirant Deodorant for Women 100HR Sweat & Odor Protection 3X Stress Protection with Hyaluronic Acid PH Balanced Completely Clean Scent 2.6 oz

Secret$12.4226,500 rev

12y ago

Clinique Antiperspirant-Deodorant Roll-On For All Skin Types | All-Day Underarm Protection Non-Staining + Non-Sticky

CLINIQUE$22.71745 rev

18y ago

What buyers say about loccitane deodorant

What buyers praise and complain about, mined from review topics.

What buyers love

Smell33%

“Smells Good”

Value For Money9%

“Absolutely worth the money”

Efficiency7%

“quite effective”

Quality-Overall7%

“Great price for a quality product”

Allergies6%

“this doesn't irritate it”

Moist/Dry4%

“It also dries pretty fast”

Durability3%

“Long-lasting and effective deodorant”

Protection2%

“This may deliver strong protection”

Residue2%

“Its leaves no residue and the fragrance is fresh and clean”

Breathability2%

“Antiperspirant”

What buyers complain about

Allergies28%

“Gave me a horrible rash”

Smell25%

“scent is so strong”

Functionality-Overall8%

“Did not do the job”

Value For Money4%

“It's expensive”

Skin Health3%

“It burned my skin”

Advertised Vs Actual Product2%

“Does not work for me as advertised”

Durability2%

“Doesn't last 100 hours”

Moist/Dry2%

“It does not keep me dry”

Sensitivity-Overall2%

“Do not use this if you have sensitive skin”

Side Effects1%

“after the first week of use I noticed a painful rash on my armpits”

Top return reasons

Smell39%

Advertised Vs Actual Product17%

Functionality-Overall12%

Material Quality5%

Product Condition4%