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Loc Shampoo

Maybe

Returns run at only 0.7% of orders. But the average product has 4,992 reviews to catch up to, so Loc Shampoo is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 10,978 Beauty & Personal Care niches · +8 vs the category median of 48
Market size
$179K/yr251K searches / yr
90-day growth
+0.9%search demand this quarter
Competition
41%top-5 click share · 26 brands · 655 sellers

Flapen Score

Loc Shampoo against its category

The dotted line is the Beauty & Personal Care average. Past it, Loc Shampoo is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Loc Shampoo market on Amazon at a glance

Shoppers on Amazon United States searched for Loc Shampoo 251K times last year and spent an estimated $179K. The top 5 brands take 52% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

4.3% of searches ended in a purchase last week.

Shoppers searched for this 251K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $179K a year.

Searches, last 12 months
251K
Growth, 90 days vs prior 90
+0.9%
Conversion, latest week
4.3%
Market size, estimated
$179Ka year
Peak month
November1.3× the quietest month
Top search term
loc shampoo46K searches a year

02 · Price

A sale here is worth $16.47.

Listings sell for $16.47 on average, from $4.29 to $39.89. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $16.47 that is $2K to $4K a year per listing.

Average price
$16.47inside the $15 to $100 sweet spot
Price range
$4.29–$39.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #1,114 within Shampoo & Conditioner Sets. It carries 4,992 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
5.4%
Average rank
#1,114in Shampoo & Conditioner Sets
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
4,992per listing
Listings tracked
42

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
74 months

Products

Top Loc Shampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

$0$5K$11K$16K$21K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

655

Top-5 brand share

52%

Top 20: 96%

Top-5 click share

41%

Top 20: 80%

Open market

40%

  • RENPURE13%
  • Locsanity11%
  • LOCssentials11%
  • Goiple9%
  • Lion Locs8%
  • Jamaican Mango & Lime8%

Demand

Loc Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Loc Shampoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • loc shampoo46K/yr
  • loc shampoo and conditioner26K/yr
  • dreadlock shampoo29K/yr
  • shampoo for locs25K/yr
  • clarifying shampoo for locs19K/yr
  • shampoo for dreadlocks12K/yr
  • made for locs shampoo8K/yr
  • shampoo and conditioner for locs10K/yr
  • shampoo for locs black women8K/yr
  • locs shampoo8K/yr

Reviews and returns

What reviews say buyers love and hate about Loc Shampoo

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell10%+1.23

The smell is disgusting

Bad smell

Chemical smell

Moist/Dry9%−0.02

Not hydrating enough

not moisturizing

It is SO VERY DRY

Hair Related8%−0.06

My hair started coming out

DRIES OUT HAIR

I can barely get a comb or brush through my hair

Leak-Proof7%

It came in leaking

it was leaking

Leaking

Allergies5%−0.02

which then turned into itch later

I have a lot of allergies

Developed allergy to product

Love

Smell27%+1.23

Amazing smell

the fragrance is amazing

clean smell

Quality-Overall11%+0.57

Excellent product

Quality Shampoo & Conditioner

this is top-notch quality at a better value

Cleansing8%+0.54

It cleans the hair

rinses clean

Cleans well

Hair Growth8%+0.85

Helping my hair to grow

Great for Hair growth

It helps minimize hair loss

Soft Feel8%

Soft and smooth

Feels Good

My hair is soft

Return

0.7% Return rate 15% Fixable by listing

Leak-Proof18%▆██▆▅▇

It came in leaking

it was leaking

Leaking

Smell12%▇▆▇▇██

The smell is disgusting

Bad smell

Chemical smell

Suitability Short Hair8%▆▅▅▅▆█
Moist/Dry7%▆▆█▇▇▆

Not hydrating enough

not moisturizing

It is SO VERY DRY

Advertised Vs Actual Product7%█▇▇█▇▅

FAQ

Common Loc Shampoo questions

Answered from the same tracked data.