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Liz Claiborne

Maybe

Prices already span $6.94–$90.47, with room to position. But buyers convert on only 1.0% of searches, so Liz Claiborne is a Maybe.

Flapen Score
50
50 / 100
Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 48
Market size
$138K/yr698K searches / yr
90-day growth
+3.2%search demand this quarter
Competition
35%top-5 click share · 35 brands · 136 sellers

Flapen Score

Liz Claiborne against its category

The dotted line is the Beauty & Personal Care average. Past it, Liz Claiborne is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Liz Claiborne market on Amazon at a glance

Shoppers on Amazon United States searched for Liz Claiborne 698K times last year and spent an estimated $138K. The top 5 brands take 53% of clicks. Demand peaks in May–Oct. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 698K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $138K a year.

Searches, last 12 months
698K
Growth, 90 days vs prior 90
+3.2%
Conversion, latest week
1.0%
Market size, estimated
$138Ka year
Peak month
May1.9× the quietest month
Top search term
blair clothing for women337K searches a year

02 · Price

A sale here is worth $19.16.

Listings sell for $19.16 on average, from $6.94 to $90.47. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $19.16 that is $5K to $10K a year per listing.

Average price
$19.16inside the $15 to $100 sweet spot
Price range
$6.94–$90.47
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
7.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #642 within Women's. It carries 7,111 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
83%
Out of stock, average day
3.9%
Average rank
#642in Women's
Average rating
4.25 starsAmazon United States average 4.42 stars
Average reviews
7,111per listing
Listings tracked
66

04 · Newcomers

Amazon counts 1 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Liz Claiborne products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

$0$6K$11K$17K$22K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

35 rising

Sellers

136

Top-5 brand share

53%

Top 20: 87%

Top-5 click share

35%

Top 20: 62%

Open market

43%

  • Liz Claiborne15%
  • RR & ED ESSENTIALS14%
  • Zeagoo11%
  • Chic Classic Collection7%
  • Amazon Essentials6%
  • Huukeay4%

Demand

Liz Claiborne search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Oct · busiest ÷ quietest = 1.9×

Search terms

Top Liz Claiborne search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blair clothing for women337K/yr
  • liz claiborne94K/yr
  • liz claiborne perfume71K/yr
  • christopher and banks24K/yr
  • jm collection tops for women19K/yr
  • liz claiborne perfume for women22K/yr
  • ruby road tops for women15K/yr
  • capatee tops13K/yr
  • christopher and banks womens clothing18K/yr
  • light in the box tops for women14K/yr

Reviews and returns

What reviews say buyers love and hate about Liz Claiborne

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall29%−0.04

Too short

Little big

Too long

Smell9%−0.11

Doesnt smell like the original

Horrible smell

Smells very synthetic

Material Quality5%−0.05

Not the right material

Poor quality material

Cheap material

Color3%+0.17

is much darker than normal

Not correct color

Color Not As Expected

Length3%−0.02

Too long and too narrow

Too long

I just thought the length was too long

Love

Size-Overall27%−0.04

Flattering fit

Excellent fit

Fit as expected

Comfort-Overall14%+2.08

So comfortable

Comfortable to wear

Very comfy and love the fir

Soft Feel7%

Material is soft

Feels very soft

Soft and fit as expected

Color7%+0.17

Color is vibrant

colors are beautiful

Beautiful color

Smell6%−0.11

Smells clean

Long lasting beautiful fragrance

Best fragrance

Return

7.5% Return rate 78% Fixable by listing

Size-Overall48%▇▇████

Too short

Little big

Too long

Length9%▇█▇██▇

Too long and too narrow

Too long

I just thought the length was too long

Material Quality8%▆▇▇▇██

Not the right material

Poor quality material

Cheap material

Chest Fit6%▇▆▇▇▇█
Waist Fit6%██▅▅▅▅

FAQ

Common Liz Claiborne questions

Answered from the same tracked data.