living proof thickening cream
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible$22.96avg listing price — sweet spot $15–$100
Price range
Great$8.00–$38.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$231K$231K/yr · 149K searches
Review moat
Okay3,647.27avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.4%90-day search growth — must beat 0% to launch
Competition
Bad80%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, living proof thickening cream is a $231K/yr Amazon United States market (149K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 45/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
living proof thickening cream market data
- Units sold / yr
- 13K–15K
- avg 1,000–1,250/product
- Revenue / yr
- $287K–$344K
- units × avg price
- Conversion rate
- 6.8%
- Avg BSR
- #207
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 73%
- Out of stock
- 8.2%
- Avg brand age
- 98 months
- Avg seller age
- 131 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
37
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
2%
- Living Proof59%
- Marc Anthony13%
- Got2B9%
- Kenra7%
- L'ANGE HAIR7%
- TIGI3%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — -9.4% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 4.9×
Top living proof thickening cream search terms
- living proof full thickening mousse15K/yr
- hair thickening cream17K/yr
- living proof mousse11K/yr
- living proof full texturizing foam8K/yr
- living proof thickening mousse8K/yr
- living proof thickening cream12K/yr
- living proof texturizing foam7K/yr
- thickening cream7K/yr
- got2b boosted thickening cream6K/yr
- living proof full thickening cream8K/yr
Top living proof thickening cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Living proof Full Thickening Blow-Dry Cream All-Day Fullness Shine Lightweight Conditioning Heat Protection for Fine or Flat Hair 3.7 oz
Living Proof$30.914.4★918 rev
Marc Anthony Hair Thickening Styling Cream for Thin & Flat Hair Instantly Thick - Volumizing Hair Cream with Biotin Lightweight Hold for Thicker Fuller Hair - Sulfate-Free Haircare Products
Marc Anthony$10.364.3★4,204 rev
Living proof Full Dry Volume & Texture Spray Instant Volume Texture Oil Absorption Heat Protection Lightweight Hold for Fine or Flat Hair 7.5 oz
Living Proof$32.064.3★3,574 rev
Got 2B Boosted Hair Thickening Cream for Fuller Styles Medium Shine Medium Hold 6 Ounce - 3 Pack
Got2B$28.204.7★373 rev
LANGE HAIR Selecte Thick It Cream | Volumizing Lightweight Styler Adds Texture Body & Definition | Ideal for Fuller Looking Styles | No Parabens or Sulfates | Nourishing Light Fruity Scent | 4 Fl Oz
L'ANGE HAIR$16.544.3★2,847 rev
Newest
by launch date
Bed Head by TIGI Small Talk Thickening Cream Travel Size Mini 1.69 fl oz
TIGI$8.001,960 rev
Living Proof Fine Thin or Flat Hair Starter Kit - Travel Size Full Shampoo Conditioner Texture Foam and Dry Volume & Texture Spray ($76 value)
Living Proof$38.83126 rev
Living proof Full Thickening Blow-Dry Cream All-Day Fullness Shine Lightweight Conditioning Heat Protection for Fine or Flat Hair 3.7 oz
Living Proof$30.91918 rev
LANGE HAIR Selecte Thick It Cream | Volumizing Lightweight Styler Adds Texture Body & Definition | Ideal for Fuller Looking Styles | No Parabens or Sulfates | Nourishing Light Fruity Scent | 4 Fl Oz
L'ANGE HAIR$16.542,847 rev
Living proof Full Dry Volume & Texture Spray Instant Volume Texture Oil Absorption Heat Protection Lightweight Hold for Fine or Flat Hair 7.5 oz
Living Proof$32.063,574 rev
Trending
90-day click momentumBed Head by TIGI Small Talk Thickening Cream Travel Size Mini 1.69 fl oz
TIGI$8.004.6★
Kenra Platinum Thickening Mousse 12 | Volumizing Styler | Adds Fullness & Body | Humidity Protection Up To 48 hours | Desity Plumping up tp 150% | Thermal Protection | All Hair Types | 6.7 oz
Kenra$23.444.5★
Kenra Volume Mousse Extra 17 | Firm Hold Mousse | Non-drying Non-flaking Lightweight Formula | Tames Frizz & Conditions |Thermal Protection up to 450F| All Hair Types | 8 oz
Kenra$19.624.5★
Living proof Full Dry Volume & Texture Spray Instant Volume Texture Oil Absorption Heat Protection Lightweight Hold for Fine or Flat Hair 7.5 oz
Living Proof$32.064.3★
Got 2B Boosted Hair Thickening Cream for Fuller Styles Medium Shine Medium Hold 6 Ounce - 3 Pack
Got2B$28.204.7★
What buyers say about living proof thickening cream
What buyers praise and complain about, mined from review topics.What buyers love
“Great hair product”
“The fragrance is light”
“makes my hair straight”
“Makes it easy to style”
“best thickening cream i've ever found”
“Good value”
“Hair holds”
“hair feels soft”
“As advertised”
“Easy to use”
What buyers complain about
“like I hadn't even put any product on my hair”
“Waste of money”
“Disappointing results”
“smells very weird”
“Hard to use”
“it leaves my hair flat”
“Sticky like glue”
“dry and very dull”
“unfortunately it didn't work well for my hair”
“I expected a better product”
Top return reasons
Common questions
- Is living proof thickening cream profitable to sell on Amazon United States?
- The niche generates $231K/yr across 11 tracked products. 90-day search growth is -9.4%. Flapen's verdict: Skip it (45/100).
- How competitive is the living proof thickening cream niche?
- 7 brands and 37 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in living proof thickening cream?
- Top complaints mined from reviews: Hair Related, Value For Money, Functionality-Overall. The return rate is 0.4%.
- When does demand for living proof thickening cream peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 4.9× the quietest.
- What does it cost to enter the living proof thickening cream niche?
- Listings span $8.00–$38.83; the average listing price is $22.96 (sweet spot $15–$100). The average incumbent carries 3,647 reviews — the moat a new listing must climb.