Living Proof Thickening Cream
FailThe top 5 brands take 95% of clicks, so Living Proof Thickening Cream is a Fail.
- Flapen Score
- 45 / 100Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 4845
- Market size
- $231K/yr149K searches / yr
- 90-day growth
- -9.4%search demand this quarter
- Competition
- 80%top-5 click share · 7 brands · 37 sellers
Flapen Score
Living Proof Thickening Cream against its category
The dotted line is the Beauty & Personal Care average. Past it, Living Proof Thickening Cream is stronger. Inside it, weaker.
Market
The Living Proof Thickening Cream market on Amazon at a glance
Shoppers on Amazon United States searched for Living Proof Thickening Cream 149K times last year and spent an estimated $231K. The top 5 brands take 95% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 6.8% of those searches ended in a purchase.
Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $231K a year.
- Searches, last 12 months
- 149K
- Growth, 90 days vs prior 90
- -9.4%
- Conversion, latest week
- 6.8%
- Market size, estimated
- $231Ka year
- Peak month
- June4.9× the quietest month
- Top search term
- living proof full thickening mousse15K searches a year
02 · Price
A sale here is worth $22.96.
Listings sell for $22.96 on average, from $8.00 to $38.83. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At $22.96 that is $23K to $29K a year per listing.
- Average price
- $22.96inside the $15 to $100 sweet spot
- Price range
- $8.00–$38.83
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $23K–$29K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #207 within Creams & Lotions. It carries 3,647 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 100%
- Out of stock, average day
- 8.2%
- Average rank
- #207in Creams & Lotions
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 3,647per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 98 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 98 months
Products
Top Living Proof Thickening Cream products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Living proof Full Thickening Blow-Dry Cream All-Day Fullness Shine Lightweight Conditioning Heat Protection for Fine or Flat Hair 3.7 oz
- Price
- $30.91
- Rating
- 4.4/5
- Reviews
- 918
- Age
- 2y ago

Marc Anthony Hair Thickening Styling Cream for Thin & Flat Hair Instantly Thick - Volumizing Hair Cream with Biotin Lightweight Hold for Thicker Fuller Hair - Sulfate-Free Haircare Products
- Price
- $10.36
- Rating
- 4.3/5
- Reviews
- 4,204
- Age
- 4y ago

Living proof Full Dry Volume & Texture Spray Instant Volume Texture Oil Absorption Heat Protection Lightweight Hold for Fine or Flat Hair 7.5 oz
- Price
- $32.06
- Rating
- 4.3/5
- Reviews
- 3,574
- Age
- 4y ago

Got 2B Boosted Hair Thickening Cream for Fuller Styles Medium Shine Medium Hold 6 Ounce - 3 Pack
- Price
- $28.20
- Rating
- 4.7/5
- Reviews
- 373
- Age
- 5y ago

LANGE HAIR Selecte Thick It Cream | Volumizing Lightweight Styler Adds Texture Body & Definition | Ideal for Fuller Looking Styles | No Parabens or Sulfates | Nourishing Light Fruity Scent | 4 Fl Oz
- Price
- $16.54
- Rating
- 4.3/5
- Reviews
- 2,847
- Age
- 4y ago
Trending
estimated 90-day click momentum
Bed Head by TIGI Small Talk Thickening Cream Travel Size Mini 1.69 fl oz
- Price
- $8.00
- Rating
- 4.6/5
- Reviews
- 1,960
- Age
- 1y ago

Kenra Platinum Thickening Mousse 12 | Volumizing Styler | Adds Fullness & Body | Humidity Protection Up To 48 hours | Desity Plumping up tp 150% | Thermal Protection | All Hair Types | 6.7 oz
- Price
- $23.44
- Rating
- 4.5/5
- Reviews
- 3,670
- Age
- 12y ago

Kenra Volume Mousse Extra 17 | Firm Hold Mousse | Non-drying Non-flaking Lightweight Formula | Tames Frizz & Conditions |Thermal Protection up to 450F| All Hair Types | 8 oz
- Price
- $19.62
- Rating
- 4.5/5
- Reviews
- 11,795
- Age
- 22y ago

Living proof Full Dry Volume & Texture Spray Instant Volume Texture Oil Absorption Heat Protection Lightweight Hold for Fine or Flat Hair 7.5 oz
- Price
- $32.06
- Rating
- 4.3/5
- Reviews
- 3,574
- Age
- 4y ago

Got 2B Boosted Hair Thickening Cream for Fuller Styles Medium Shine Medium Hold 6 Ounce - 3 Pack
- Price
- $28.20
- Rating
- 4.7/5
- Reviews
- 373
- Age
- 5y ago
Newest
by launch date
Bed Head by TIGI Small Talk Thickening Cream Travel Size Mini 1.69 fl oz
- Price
- $8.00
- Rating
- 4.6/5
- Reviews
- 1,960
- Age
- 1y ago

Living Proof Fine Thin or Flat Hair Starter Kit - Travel Size Full Shampoo Conditioner Texture Foam and Dry Volume & Texture Spray ($76 value)
- Price
- $38.83
- Rating
- 4.3/5
- Reviews
- 126
- Age
- 1y ago

Living proof Full Thickening Blow-Dry Cream All-Day Fullness Shine Lightweight Conditioning Heat Protection for Fine or Flat Hair 3.7 oz
- Price
- $30.91
- Rating
- 4.4/5
- Reviews
- 918
- Age
- 2y ago

LANGE HAIR Selecte Thick It Cream | Volumizing Lightweight Styler Adds Texture Body & Definition | Ideal for Fuller Looking Styles | No Parabens or Sulfates | Nourishing Light Fruity Scent | 4 Fl Oz
- Price
- $16.54
- Rating
- 4.3/5
- Reviews
- 2,847
- Age
- 4y ago

Living proof Full Dry Volume & Texture Spray Instant Volume Texture Oil Absorption Heat Protection Lightweight Hold for Fine or Flat Hair 7.5 oz
- Price
- $32.06
- Rating
- 4.3/5
- Reviews
- 3,574
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
37
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
80%
Top 20: 100%
Open market
2%
- Living Proof59%
- Marc Anthony13%
- Got2B9%
- Kenra7%
- L'ANGE HAIR7%
- TIGI3%
- Open — no brand owns it (1 brand, 2%)
Demand
Living Proof Thickening Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 4.9×
Search terms
Top Living Proof Thickening Cream search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- living proof full thickening mousse15K/yr
- hair thickening cream17K/yr
- living proof mousse11K/yr
- living proof full texturizing foam8K/yr
- living proof thickening mousse8K/yr
- living proof thickening cream12K/yr
- living proof texturizing foam7K/yr
- thickening cream7K/yr
- got2b boosted thickening cream6K/yr
- living proof full thickening cream8K/yr
Reviews and returns
What reviews say buyers love and hate about Living Proof Thickening Cream
We read the reviews and the return reasons for every product selling here.
“like I hadn't even put any product on my hair”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Living Proof Thickening Cream questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









