Skip to content

Living Proof Thickening Cream

Fail

The top 5 brands take 95% of clicks, so Living Proof Thickening Cream is a Fail.

Flapen Score
45
45 / 100
Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 48
Market size
$231K/yr149K searches / yr
90-day growth
-9.4%search demand this quarter
Competition
80%top-5 click share · 7 brands · 37 sellers

Flapen Score

Living Proof Thickening Cream against its category

The dotted line is the Beauty & Personal Care average. Past it, Living Proof Thickening Cream is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Living Proof Thickening Cream market on Amazon at a glance

Shoppers on Amazon United States searched for Living Proof Thickening Cream 149K times last year and spent an estimated $231K. The top 5 brands take 95% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 6.8% of those searches ended in a purchase.

Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $231K a year.

Searches, last 12 months
149K
Growth, 90 days vs prior 90
-9.4%
Conversion, latest week
6.8%
Market size, estimated
$231Ka year
Peak month
June4.9× the quietest month
Top search term
living proof full thickening mousse15K searches a year

02 · Price

A sale here is worth $22.96.

Listings sell for $22.96 on average, from $8.00 to $38.83. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At $22.96 that is $23K to $29K a year per listing.

Average price
$22.96inside the $15 to $100 sweet spot
Price range
$8.00–$38.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
1,000–1,250
Revenue per listing a year
$23K–$29K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #207 within Creams & Lotions. It carries 3,647 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
8.2%
Average rank
#207in Creams & Lotions
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
3,647per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 98 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
98 months

Products

Top Living Proof Thickening Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

37

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

2%

  • Brand 159%
  • Brand 213%
  • Brand 39%
  • Brand 47%
  • Brand 57%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

Living Proof Thickening Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 4.9×

Search terms

Top Living Proof Thickening Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • living proof full thickening mousse15K/yr
  • hair thickening cream17K/yr
  • living proof mousse11K/yr
  • living proof full texturizing foam8K/yr
  • living proof thickening mousse8K/yr
  • living proof thickening cream12K/yr
  • living proof texturizing foam7K/yr
  • thickening cream7K/yr
  • got2b boosted thickening cream6K/yr
  • living proof full thickening cream8K/yr

Reviews and returns

What reviews say buyers love and hate about Living Proof Thickening Cream

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Hair Related”
0.4%of orders come back
“like I hadn't even put any product on my hair”
A buyer, on “Hair Related”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Living Proof Thickening Cream questions

Answered from the same tracked data.