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Living Proof Restore Perfecting Spray

Fail

The top 5 brands take 100% of clicks, so Living Proof Restore Perfecting Spray is a Fail.

Flapen Score
32
32 / 100
Ranks 10,457 of 10,978 Beauty & Personal Care niches · −16 vs the category median of 48
Market size
$40K/yr34K searches / yr
90-day growth
-14.7%search demand this quarter
Competition
98%top-5 click share · 2 brands · 4 sellers

Flapen Score

Living Proof Restore Perfecting Spray against its category

The dotted line is the Beauty & Personal Care average. Past it, Living Proof Restore Perfecting Spray is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Living Proof Restore Perfecting Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Living Proof Restore Perfecting Spray 34K times last year and spent an estimated $40K. All 2 brands take every click. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
-14.7%
Conversion, latest week
3.8%
Market size, estimated
$40Ka year
Peak month
August1.4× the quietest month
Top search term
living proof restore perfecting spray27K searches a year

02 · Price

A sale here is worth $31.44.

Listings sell for $31.44 on average, from $28.78 to $32.95. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 250 to 500 of them. At $31.44 that is $8K to $16K a year per listing.

Average price
$31.44inside the $15 to $100 sweet spot
Price range
$28.78–$32.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
250–500
Revenue per listing a year
$8K–$16K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #282 within Detanglers. It carries 4,626 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#282in Detanglers
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
4,626per listing
Listings tracked
6

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
85 months

Products

Top Living Proof Restore Perfecting Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 98% of clicks. A locked shelf that new listings rarely crack.

Brands

2 rising

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

98%

Top 20: 100%

Open market

0%

  • Brand 198%
  • Brand 22%
  • Open — no brand owns it (0%)

Demand

Living Proof Restore Perfecting Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Reviews and returns

What reviews say buyers love and hate about Living Proof Restore Perfecting Spray

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Smell”
14%of negative reviews mention “Value For Money”
0.8%of orders come back
“It's expensive”
A buyer, on “Value For Money”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Living Proof Restore Perfecting Spray questions

Answered from the same tracked data.