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Living Proof Mousse

Fail

The top 5 brands take 98% of clicks, so Living Proof Mousse is a Fail.

Flapen Score
41
41 / 100
Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 48
Market size
$44K/yr40K searches / yr
90-day growth
+7.5%search demand this quarter
Competition
78%top-5 click share · 6 brands · 10 sellers

Flapen Score

Living Proof Mousse against its category

The dotted line is the Beauty & Personal Care average. Past it, Living Proof Mousse is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Living Proof Mousse market on Amazon at a glance

Shoppers on Amazon United States searched for Living Proof Mousse 40K times last year and spent an estimated $44K. The top 5 brands take 98% of clicks. Demand peaks in Jun. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
+7.5%
Conversion, latest week
3.9%
Market size, estimated
$44Ka year
Peak month
June1.9× the quietest month
Top search term
living proof full thickening mousse15K searches a year

02 · Price

A sale here is worth $28.74.

Listings sell for $28.74 on average, from $13.63 to $44.70. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $28.74 that is $3K to $7K a year per listing.

Average price
$28.74inside the $15 to $100 sweet spot
Price range
$13.63–$44.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #163 within Creams & Lotions. It carries 5,134 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#163in Creams & Lotions
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
5,134per listing
Listings tracked
14

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 108 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
108 months

Products

Top Living Proof Mousse products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

10

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Brand 166%
  • Brand 220%
  • Brand 36%
  • Brand 44%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Living Proof Mousse search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 1.9×

Search terms

Top Living Proof Mousse search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • living proof full thickening mousse15K/yr
  • living proof mousse11K/yr
  • living proof thickening mousse8K/yr
  • living proof mousse full volume mousse5K/yr

Reviews and returns

What reviews say buyers love and hate about Living Proof Mousse

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Value For Money”
0.9%of orders come back
“Very expensive”
A buyer, on “Value For Money”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Living Proof Mousse questions

Answered from the same tracked data.