Living Proof Mousse
FailThe top 5 brands take 98% of clicks, so Living Proof Mousse is a Fail.
- Flapen Score
- 41 / 100Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 4841
- Market size
- $44K/yr40K searches / yr
- 90-day growth
- +7.5%search demand this quarter
- Competition
- 78%top-5 click share · 6 brands · 10 sellers
Flapen Score
Living Proof Mousse against its category
The dotted line is the Beauty & Personal Care average. Past it, Living Proof Mousse is stronger. Inside it, weaker.
Market
The Living Proof Mousse market on Amazon at a glance
Shoppers on Amazon United States searched for Living Proof Mousse 40K times last year and spent an estimated $44K. The top 5 brands take 98% of clicks. Demand peaks in Jun. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 3.9% of those searches ended in a purchase.
Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.
- Searches, last 12 months
- 40K
- Growth, 90 days vs prior 90
- +7.5%
- Conversion, latest week
- 3.9%
- Market size, estimated
- $44Ka year
- Peak month
- June1.9× the quietest month
- Top search term
- living proof full thickening mousse15K searches a year
02 · Price
A sale here is worth $28.74.
Listings sell for $28.74 on average, from $13.63 to $44.70. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $28.74 that is $3K to $7K a year per listing.
- Average price
- $28.74inside the $15 to $100 sweet spot
- Price range
- $13.63–$44.70
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$7K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #163 within Creams & Lotions. It carries 5,134 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 7.7%
- Average rank
- #163in Creams & Lotions
- Average rating
- 4.37 starsAmazon United States average 4.42 stars
- Average reviews
- 5,134per listing
- Listings tracked
- 14
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 108 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 108 months
Products
Top Living Proof Mousse products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Living proof Full Thickening Blow-Dry Cream All-Day Fullness Shine Lightweight Conditioning Heat Protection for Fine or Flat Hair 3.7 oz
- Price
- $30.91
- Rating
- 4.4/5
- Reviews
- 918
- Age
- 2y ago

Living proof Full Dry Volume & Texture Spray Instant Volume Texture Oil Absorption Heat Protection Lightweight Hold for Fine or Flat Hair 7.5 oz
- Price
- $32.06
- Rating
- 4.3/5
- Reviews
- 3,574
- Age
- 4y ago

Kenra Platinum Thickening Mousse 12 | Volumizing Styler | Adds Fullness & Body | Humidity Protection Up To 48 hours | Desity Plumping up tp 150% | Thermal Protection | All Hair Types | 6.7 oz
- Price
- $23.44
- Rating
- 4.5/5
- Reviews
- 3,670
- Age
- 12y ago

Kenra Volume Mousse Extra 17 | Firm Hold Mousse | Non-drying Non-flaking Lightweight Formula | Tames Frizz & Conditions |Thermal Protection up to 450F| All Hair Types | 8 oz
- Price
- $19.62
- Rating
- 4.5/5
- Reviews
- 11,795
- Age
- 22y ago

Living Proof Fine Thin or Flat Hair Starter Kit - Travel Size Full Shampoo Conditioner Texture Foam and Dry Volume & Texture Spray ($76 value)
- Price
- $38.83
- Rating
- 4.3/5
- Reviews
- 126
- Age
- 1y ago
Trending
estimated 90-day click momentum
Living Proof Travel Size Full Shampoo & Conditioner and Full Size Dry Volume & Texture Spray Kit ($70 value)
- Price
- $44.70
- Rating
- 4.5/5
- Reviews
- 27
- Age
- 11mo ago

Aveda Invati Ultra Advanced Thickening Foam | Styling Foam for Thin & Thinning Hair | Instantly Thickens Hair | Flexible Hold | 97% Naturally Derived* 1.5 Fl Oz
- Price
- $13.87
- Rating
- 4.2/5
- Reviews
- 642
- Age
- 1y ago

COLOR WOW Xtra Large Bombshell Volumizer Alcohol-Free Hair Volumizer for Lasting Volume and Thickness
- Price
- $24.49
- Rating
- 4.1/5
- Reviews
- 32,777
- Age
- 5y ago

Kenra Platinum Thickening Mousse 12 | Volumizing Styler | Adds Fullness & Body | Humidity Protection Up To 48 hours | Desity Plumping up tp 150% | Thermal Protection | All Hair Types | 6.7 oz
- Price
- $23.44
- Rating
- 4.5/5
- Reviews
- 3,670
- Age
- 12y ago

Aveda Phomollient Styling Foam Hair Mousse | Weightless Volumizing Mousse for Fine to Medium Hair Travel Size 1.7 Fl Oz
- Price
- $13.63
- Rating
- 4.4/5
- Reviews
- 3,856
- Age
- 10y ago
Newest
by launch date
Living Proof Travel Size Full Shampoo & Conditioner and Full Size Dry Volume & Texture Spray Kit ($70 value)
- Price
- $44.70
- Rating
- 4.5/5
- Reviews
- 27
- Age
- 11mo ago

Living Proof Fine Thin or Flat Hair Starter Kit - Travel Size Full Shampoo Conditioner Texture Foam and Dry Volume & Texture Spray ($76 value)
- Price
- $38.83
- Rating
- 4.3/5
- Reviews
- 126
- Age
- 1y ago

Aveda Invati Ultra Advanced Thickening Foam | Styling Foam for Thin & Thinning Hair | Instantly Thickens Hair | Flexible Hold | 97% Naturally Derived* 1.5 Fl Oz
- Price
- $13.87
- Rating
- 4.2/5
- Reviews
- 642
- Age
- 1y ago

Bumble and bumble. Thickening Full Form Soft Hair Mousse | Volumizing Mousse Adds Heat Protection and Soft Hold | Anti Frizz | For Fine to Medium Straight Wavy Hair Types 5 Ounce
- Price
- $35.15
- Rating
- 4.4/5
- Reviews
- 939
- Age
- 2y ago

Living proof Full Thickening Blow-Dry Cream All-Day Fullness Shine Lightweight Conditioning Heat Protection for Fine or Flat Hair 3.7 oz
- Price
- $30.91
- Rating
- 4.4/5
- Reviews
- 918
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
10
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
78%
Top 20: 100%
Open market
0%
- Living Proof66%
- Kenra20%
- Aveda6%
- COLOR WOW4%
- Bumble and bumble.2%
- Moroccanoil2%
- Open — no brand owns it (0%)
Demand
Living Proof Mousse search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 1.9×
Search terms
Top Living Proof Mousse search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- living proof full thickening mousse15K/yr
- living proof mousse11K/yr
- living proof thickening mousse8K/yr
- living proof mousse full volume mousse5K/yr
Reviews and returns
What reviews say buyers love and hate about Living Proof Mousse
We read the reviews and the return reasons for every product selling here.
“Very expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Living Proof Mousse questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









