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Living Proof Heat Protectant

Fail

The top 5 products take 100% of clicks, so Living Proof Heat Protectant is a Fail.

Flapen Score
37
37 / 100
Ranks 9,560 of 10,978 Beauty & Personal Care niches · −11 vs the category median of 48
Market size
$170K/yr150K searches / yr
90-day growth
-34.3%search demand this quarter
Competition
100%top-5 click share · 2 brands · 2 sellers

Flapen Score

Living Proof Heat Protectant against its category

The dotted line is the Beauty & Personal Care average. Past it, Living Proof Heat Protectant is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Living Proof Heat Protectant market on Amazon at a glance

Shoppers on Amazon United States searched for Living Proof Heat Protectant 150K times last year and spent an estimated $170K. All 2 brands take every click. Demand peaks in Jan–Feb–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 150K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -34.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $170K a year.

Searches, last 12 months
150K
Growth, 90 days vs prior 90
-34.3%
Conversion, latest week
4.2%
Market size, estimated
$170Ka year
Peak month
January2.7× the quietest month
Top search term
living proof heat protectant spray104K searches a year

02 · Price

A sale here is worth $26.99.

Listings sell for $26.99 on average, from $13.81 to $32.73. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,500 to 2,000 of them. At $26.99 that is $40K to $54K a year per listing.

Average price
$26.99inside the $15 to $100 sweet spot
Price range
$13.81–$32.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
1,500–2,000
Revenue per listing a year
$40K–$54K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #193 within Hair Sprays. It carries 2,563 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#193in Hair Sprays
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
2,563per listing
Listings tracked
4

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 90 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
90 months

Products

Top Living Proof Heat Protectant products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 rising

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 195%
  • Brand 25%
  • Open — no brand owns it (0%)

Demand

Living Proof Heat Protectant search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Living Proof Heat Protectant search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • living proof heat protectant spray104K/yr
  • living proof heat protectant18K/yr
  • living proof perfect hair day heat styling spray14K/yr
  • living proof heat styling spray14K/yr

Reviews and returns

What reviews say buyers love and hate about Living Proof Heat Protectant

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Smell”
13%of negative reviews mention “Functionality-Overall”
0.4%of orders come back
“The pump itself doesn't work”
A buyer, on “Functionality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Living Proof Heat Protectant questions

Answered from the same tracked data.