Living Proof Dry Shampoo
MaybeShoppers spend an estimated $5.7M a year here. But the top 5 brands take 100% of clicks, so Living Proof Dry Shampoo is a Maybe.
- Flapen Score
- 59 / 100Top 10% of 10,978 Beauty & Personal Care niches · +11 vs the category median of 4859
- Market size
- $5.7M/yr1.8M searches / yr
- 90-day growth
- -21.1%search demand this quarter
- Competition
- 65%top-5 click share · 5 brands · 10 sellers
Flapen Score
Living Proof Dry Shampoo against its category
The dotted line is the Beauty & Personal Care average. Past it, Living Proof Dry Shampoo is stronger. Inside it, weaker.
Market
The Living Proof Dry Shampoo market on Amazon at a glance
Shoppers on Amazon United States searched for Living Proof Dry Shampoo 1.8M times last year and spent an estimated $5.7M. All 5 brands take every click. Demand peaks in Nov. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 12.0% of those searches ended in a purchase.
Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.0% of those searches ended in a purchase. Searches in the last 90 days moved -21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.7M a year.
- Searches, last 12 months
- 1.8M
- Growth, 90 days vs prior 90
- -21.1%
- Conversion, latest week
- 12.0%
- Market size, estimated
- $5.7Ma year
- Peak month
- November1.8× the quietest month
- Top search term
- living proof dry shampoo523K searches a year
02 · Price
A sale here is worth $25.82.
Listings sell for $25.82 on average, from $11.93 to $43.92. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 15,000 to 20,000 of them. At $25.82 that is $387K to $516K a year per listing.
- Average price
- $25.82inside the $15 to $100 sweet spot
- Price range
- $11.93–$43.92
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 15,000–20,000
- Revenue per listing a year
- $387K–$516K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #187 within Hair Perms, Relaxers & Texturizers. It carries 11,220 reviews at 4.21 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 3.6%
- Average rank
- #187in Hair Perms, Relaxers & Texturizers
- Average rating
- 4.21 starsAmazon United States average 4.42 stars
- Average reviews
- 11,220per listing
- Listings tracked
- 18
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 77 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 77 months
Products
Top Living Proof Dry Shampoo products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 flat
Sellers
10
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
0%
- Brand 138%
- Brand 237%
- Brand 315%
- Brand 46%
- Brand 54%
Demand
Living Proof Dry Shampoo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.8×
Search terms
Top Living Proof Dry Shampoo search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- living proof dry shampoo523K/yr
- wow texturizing spray for hair volume391K/yr
- klorane dry shampoo116K/yr
- moroccan oil dry shampoo112K/yr
- wow style on steroids texturizing spray91K/yr
- color wow texturizing spray137K/yr
- color wow style on steroids85K/yr
- moroccan oil dry shampoo light36K/yr
- kenra dry shampoo40K/yr
- style on steroids texturizing spray60K/yr
Reviews and returns
What reviews say buyers love and hate about Living Proof Dry Shampoo
We read the reviews and the return reasons for every product selling here.
“Too expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Living Proof Dry Shampoo questions
Answered from the same tracked data.