Living Proof Dry Shampoo

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.0% of those searches ended in a purchase. Searches in the last 90 days moved -21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.7M a year.

Searches, last 12 months

1.8M

Growth, 90 days vs prior 90

-21.1%

Conversion, latest week

12.0%

Market size, estimated

$5.7Ma year

Peak month

November1.8× the quietest month

Top search term

living proof dry shampoo523K searches a year

Listings sell for $25.82 on average, from $11.93 to $43.92. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 15,000 to 20,000 of them. At $25.82 that is $387K to $516K a year per listing.

Average price

$25.82inside the $15 to $100 sweet spot

Price range

$11.93–$43.92

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

200K–250K

Units per listing a year

15,000–20,000

Revenue per listing a year

$387K–$516K

Returns

0.4%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #187 within Hair Perms, Relaxers & Texturizers. It carries 11,220 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

3.6%

Average rank

#187in Hair Perms, Relaxers & Texturizers

Average rating

4.21 starsAmazon United States average 4.42 stars

Average reviews

11,220per listing

Listings tracked

18

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

77 months