Living Proof Dry Shampoo

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 12.0% of those searches ended in a purchase. Searches in the last 90 days moved -21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.7M a year.

Searches, last 12 months

1.8M

Growth, 90 days vs prior 90

-21.1%

Conversion, latest week

12.0%

Market size, estimated

$5.7Ma year

Peak month

November1.8× the quietest month

Top search term

living proof dry shampoo523K searches a year

Listings sell for $25.82 on average, from $11.93 to $43.92. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 15,000 to 20,000 of them. At $25.82 that is $387K to $516K a year per listing.

Average price

$25.82inside the $15 to $100 sweet spot

Price range

$11.93–$43.92

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

200K–250K

Units per listing a year

15,000–20,000

Revenue per listing a year

$387K–$516K

Returns

0.4%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #187 within Hair Perms, Relaxers & Texturizers. It carries 11,220 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

3.6%

Average rank

#187in Hair Perms, Relaxers & Texturizers

Average rating

4.21 starsAmazon United States average 4.42 stars

Average reviews

11,220per listing

Listings tracked

18

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

77 months