Living Proof
MaybeAn estimated 0.6% of orders come back. But the top 5 brands take 100% of clicks, so Living Proof is a Maybe.
- Flapen Score
- 51 / 100Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 4851
- Market size
- $768K/yr581K searches / yr
- 90-day growth
- -18.1%search demand this quarter
- Competition
- 56%top-5 click share · 2 brands · 12 sellers
Flapen Score
Living Proof against its category
The dotted line is the Beauty & Personal Care average. Past it, Living Proof is stronger. Inside it, weaker.
Market
The Living Proof market on Amazon at a glance
Shoppers on Amazon United States searched for Living Proof 581K times last year and spent an estimated $768K. All 2 brands take every click. Demand peaks in Feb–Jul–Oct. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 4.1% of those searches ended in a purchase.
Shoppers searched for this 581K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $768K a year.
- Searches, last 12 months
- 581K
- Growth, 90 days vs prior 90
- -18.1%
- Conversion, latest week
- 4.1%
- Market size, estimated
- $768Ka year
- Peak month
- July2.6× the quietest month
- Top search term
- living proof405K searches a year
02 · Price
A sale here is worth $32.19.
Listings sell for $32.19 on average, from $9.32 to $62.56. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At $32.19 that is $64K to $80K a year per listing.
- Average price
- $32.19inside the $15 to $100 sweet spot
- Price range
- $9.32–$62.56
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $64K–$80K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #303 within Hair Masks. It carries 2,409 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #303in Hair Masks
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 2,409per listing
- Listings tracked
- 21
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 75 months
Products
Top Living Proof products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 falling
Sellers
12
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
56%
Top 20: 99%
Open market
0%
- Brand 192%
- Brand 28%
Demand
Living Proof search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Jul, Oct · busiest ÷ quietest = 2.6×
Search terms
Top Living Proof search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- living proof405K/yr
- living proof triple bond complex84K/yr
- living proof hair products23K/yr
- dove bond shield serum8K/yr
- living proof bond repair15K/yr
- living proof triple bond complex hair strengthener5K/yr
- dove bond shield10K/yr
- post wash bond repair hair treatment6K/yr
- living proof hair4K/yr
- livingproof3K/yr
Reviews and returns
What reviews say buyers love and hate about Living Proof
We read the reviews and the return reasons for every product selling here.
“Expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Living Proof questions
Answered from the same tracked data.









