Living Proof
MaybeReturns run at only 0.6% of orders. But the top 5 brands take 100% of clicks, so Living Proof is a Maybe.
- Flapen Score
- 51 / 100Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 4851
- Market size
- $768K/yr581K searches / yr
- 90-day growth
- -18.1%search demand this quarter
- Competition
- 56%top-5 click share · 2 brands · 12 sellers
Flapen Score
Living Proof against its category
The dotted line is the Beauty & Personal Care average. Past it, Living Proof is stronger. Inside it, weaker.
Market
The Living Proof market on Amazon at a glance
Shoppers on Amazon United States searched for Living Proof 581K times last year and spent an estimated $768K. All 2 brands take every click. Demand peaks in Feb–Jul–Oct. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
4.1% of searches ended in a purchase last week.
Shoppers searched for this 581K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $768K a year.
- Searches, last 12 months
- 581K
- Growth, 90 days vs prior 90
- -18.1%
- Conversion, latest week
- 4.1%
- Market size, estimated
- $768Ka year
- Peak month
- July2.6× the quietest month
- Top search term
- living proof405K searches a year
02 · Price
A sale here is worth $32.19.
Listings sell for $32.19 on average, from $9.32 to $62.56. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At $32.19 that is $64K to $80K a year per listing.
- Average price
- $32.19inside the $15 to $100 sweet spot
- Price range
- $9.32–$62.56
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $64K–$80K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #303 within Hair Masks. It carries 2,409 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #303in Hair Masks
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 2,409per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 75 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 75 months
Products
Top Living Proof products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Living Proof Triple Bond Complex Leave-In Treatment and Hair Mask Rebuilds Hair Structure Repairs Damage Heat Protection Long-Lasting Results 1.7 oz
- Price
- $39.20
- Rating
- 4.3/5
- Reviews
- 1,229
- Age
- 3y ago

Living proof Full Dry Volume & Texture Spray Instant Volume Texture Oil Absorption Heat Protection Lightweight Hold for Fine or Flat Hair 7.5 oz
- Price
- $31.67
- Rating
- 4.3/5
- Reviews
- 3,564
- Age
- 4y ago

Living Proof Perfect Hair Day 5-in-1 Styling Treatment Conditions Smooths Volumizes Adds Shine Heat Protection up to 450F 4 oz
- Price
- $32.68
- Rating
- 4.6/5
- Reviews
- 3,463
- Age
- 12y ago

Dove Serum Bond Strength for Chemically Damaged Hair with Bio-Protein Care Technology and Peptide Complex 3.3 Fl Oz
- Price
- $9.55
- Rating
- 4.6/5
- Reviews
- 640
- Age
- 1y ago

Living proof Full Thickening Blow-Dry Cream All-Day Fullness Shine Lightweight Conditioning Heat Protection for Fine or Flat Hair 3.7 oz
- Price
- $30.98
- Rating
- 4.4/5
- Reviews
- 909
- Age
- 2y ago
Trending
90-day click momentum
Living Proof Perfect hair Day Style Refresh Mist
- Price
- $31.75
- Rating
- 4.6/5
- Reviews
- 47
- Age
- 5mo ago

Living proof Perfect hair Day Shampoo Hydrating Shampoo for Women Gently Cleansing & Enhances Shine 8 oz
- Price
- $32.63
- Rating
- 4.6/5
- Reviews
- 331
- Age
- 1y ago

Living Proof Style Lab Flex Hairspray
- Price
- $29.02
- Rating
- 4.4/5
- Reviews
- 1,253
- Age
- 13y ago

Living Proof Full Shampoo Volumizing Shampoo Adds Volume Bounce Long-Lasting Fullness Gentle Paraben & Silicone Free Safe for Color Treated Hair 24 oz
- Price
- $62.56
- Rating
- 4.5/5
- Reviews
- 805
- Age
- 1y ago

Living Proof Perfect Hair Day Heat Styling Spray Smoothness for 48 Hours Heat Protection up to 450F Ultra-Fine Mist for Damp or Dry Hair 5.5 oz
- Price
- $28.78
- Rating
- 4.6/5
- Reviews
- 1,770
- Age
- 6y ago
Newest
by launch date
Living Proof Perfect hair Day Style Refresh Mist
- Price
- $31.75
- Rating
- 4.6/5
- Reviews
- 47
- Age
- 5mo ago

Living Proof Leave-In Conditioning Spray Hair Strengthening Detangler Spray for Women with Heat Protection For All Hair Types
- Price
- $32.46
- Rating
- 4.6/5
- Reviews
- 147
- Age
- 1y ago

Living Proof Full Shampoo Volumizing Shampoo Adds Volume Bounce Long-Lasting Fullness Gentle Paraben & Silicone Free Safe for Color Treated Hair 24 oz
- Price
- $62.56
- Rating
- 4.5/5
- Reviews
- 805
- Age
- 1y ago

Dove Intensive Repair Amino Serum for Damaged Hair with Bio-Protein Care Technology 3.3 oz
- Price
- $9.32
- Rating
- 4.6/5
- Reviews
- 1,524
- Age
- 1y ago

Dove Serum Bond Strength for Chemically Damaged Hair with Bio-Protein Care Technology and Peptide Complex 3.3 Fl Oz
- Price
- $9.55
- Rating
- 4.6/5
- Reviews
- 640
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 falling
Sellers
12
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
56%
Top 20: 99%
Open market
0%
- Living Proof92%
- Dove8%
Demand
Living Proof search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Jul, Oct · busiest ÷ quietest = 2.6×
Search terms
Top Living Proof search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- living proof405K/yr
- living proof triple bond complex84K/yr
- living proof hair products23K/yr
- dove bond shield serum8K/yr
- living proof bond repair15K/yr
- living proof triple bond complex hair strengthener5K/yr
- dove bond shield10K/yr
- post wash bond repair hair treatment6K/yr
- living proof hair4K/yr
- livingproof3K/yr
Reviews and returns
What reviews say buyers love and hate about Living Proof
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Expensive
It's expensive
Way too expensive
Smell is too strong
Heavy scent
didn't like the smell
The pump itself doesn't work
Does Not Perform
Not working
I dont like the way my hair feels after I use it
it made me look like my hair was dirty
It doesnt really give volume for my hair
The pump stopped working after 1 week
Others also say that it does not last
Broken
Love
the scent is fresh
Love the smell
Lovely, mild fragrance
Excellent product
This stuff is top notch
The quality of this serum is good
Worth the buy
Worth the Money
Great price too
Soft texture
Smooths my hair
My hair feels so soft
I like my have to be straight
my hair loves it
With my fine hair
Return
0.6% Return rate 20% Fixable by listing
The pump itself doesn't work
Does Not Perform
Not working
Smell is too strong
Heavy scent
didn't like the smell
Expensive
It's expensive
Way too expensive
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Living Proof questions
Answered from the same tracked data.









