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Living Proof

Maybe

Returns run at only 0.6% of orders. But the top 5 brands take 100% of clicks, so Living Proof is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$768K/yr581K searches / yr
90-day growth
-18.1%search demand this quarter
Competition
56%top-5 click share · 2 brands · 12 sellers

Flapen Score

Living Proof against its category

The dotted line is the Beauty & Personal Care average. Past it, Living Proof is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Living Proof market on Amazon at a glance

Shoppers on Amazon United States searched for Living Proof 581K times last year and spent an estimated $768K. All 2 brands take every click. Demand peaks in Feb–Jul–Oct. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

4.1% of searches ended in a purchase last week.

Shoppers searched for this 581K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $768K a year.

Searches, last 12 months
581K
Growth, 90 days vs prior 90
-18.1%
Conversion, latest week
4.1%
Market size, estimated
$768Ka year
Peak month
July2.6× the quietest month
Top search term
living proof405K searches a year

02 · Price

A sale here is worth $32.19.

Listings sell for $32.19 on average, from $9.32 to $62.56. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At $32.19 that is $64K to $80K a year per listing.

Average price
$32.19inside the $15 to $100 sweet spot
Price range
$9.32–$62.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
$64K–$80K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #303 within Hair Masks. It carries 2,409 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#303in Hair Masks
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
2,409per listing
Listings tracked
21

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
75 months

Products

Top Living Proof products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

$0$77K$154K$231K$307K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

12

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

56%

Top 20: 99%

Open market

0%

  • Living Proof92%
  • Dove8%

Demand

Living Proof search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Jul, Oct · busiest ÷ quietest = 2.6×

Search terms

Top Living Proof search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • living proof405K/yr
  • living proof triple bond complex84K/yr
  • living proof hair products23K/yr
  • dove bond shield serum8K/yr
  • living proof bond repair15K/yr
  • living proof triple bond complex hair strengthener5K/yr
  • dove bond shield10K/yr
  • post wash bond repair hair treatment6K/yr
  • living proof hair4K/yr
  • livingproof3K/yr

Reviews and returns

What reviews say buyers love and hate about Living Proof

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money19%−0.06

Expensive

It's expensive

Way too expensive

Smell11%+0.31

Smell is too strong

Heavy scent

didn't like the smell

Functionality-Overall6%−0.08

The pump itself doesn't work

Does Not Perform

Not working

Hair Related5%−0.06

I dont like the way my hair feels after I use it

it made me look like my hair was dirty

It doesnt really give volume for my hair

Durability4%−0.04

The pump stopped working after 1 week

Others also say that it does not last

Broken

Love

Smell20%+0.31

the scent is fresh

Love the smell

Lovely, mild fragrance

Quality-Overall12%+0.84

Excellent product

This stuff is top notch

The quality of this serum is good

Value For Money8%−0.06

Worth the buy

Worth the Money

Great price too

Soft Feel8%

Soft texture

Smooths my hair

My hair feels so soft

Suitability Straight Hair8%+0.70

I like my have to be straight

my hair loves it

With my fine hair

Return

0.6% Return rate 20% Fixable by listing

Functionality-Overall10%▅▆▇▇█▆

The pump itself doesn't work

Does Not Perform

Not working

Smell10%▆▅▅▆█▆

Smell is too strong

Heavy scent

didn't like the smell

Advertised Vs Actual Product9%▇▇▇██▇
Suitability Short Hair8%█▆▅▆▆▇
Value For Money8%▅▅▃▄▃█

Expensive

It's expensive

Way too expensive

FAQ

Common Living Proof questions

Answered from the same tracked data.