Liv
FailThe top 5 products take 100% of clicks, so Liv is a Fail.
- Flapen Score
- 38 / 100Ranks 9,296 of 10,978 Beauty & Personal Care niches · −10 vs the category median of 4838
- Market size
- $305K/yr857K searches / yr
- 90-day growth
- -2.3%search demand this quarter
- Competition
- 100%top-5 click share · 4 brands · 37 sellers
Flapen Score
Liv against its category
The dotted line is the Beauty & Personal Care average. Past it, Liv is stronger. Inside it, weaker.
Market
The Liv market on Amazon at a glance
Shoppers on Amazon United States searched for Liv 857K times last year and spent an estimated $305K. All 4 brands take every click. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 857K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $305K a year.
- Searches, last 12 months
- 857K
- Growth, 90 days vs prior 90
- -2.3%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $305Ka year
- Peak month
- July1.3× the quietest month
- Top search term
- liv710K searches a year
02 · Price
A sale here is worth $35.59.
Listings sell for $35.59 on average, from $10.33 to $66.89. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At $35.59 that is $27K to $36K a year per listing.
- Average price
- $35.59inside the $15 to $100 sweet spot
- Price range
- $10.33–$66.89
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $27K–$36K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
20% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 16.2% of listings are out of stock. The average listing ranks #2,369 within Conditioners. It carries 1,146 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 20%
- Prime listings
- 60%
- Out of stock, average day
- 16.2%
- Average rank
- #2,369in Conditioners
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 1,146per listing
- Listings tracked
- 5
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 77 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 77 months
Products
Top Liv products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
37
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Brand 149%
- Brand 231%
- Brand 313%
- Brand 47%
- Open — no brand owns it (0%)
Demand
Liv search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Liv search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- liv710K/yr
- liv hair grease22K/yr
- vitapointe hair cream33K/yr
- vitapointe hair cream original13K/yr
- liv hair cream32K/yr
- liv hair products7K/yr
- vitapointe9K/yr
- liv hair cream and conditioner12K/yr
- live hair cream5K/yr
- liv grease for hair3K/yr
Reviews and returns
What reviews say buyers love and hate about Liv
We read the reviews and the return reasons for every product selling here.
“too expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Liv questions
Answered from the same tracked data.









