Is liv profitable to sell on Amazon United States?

The niche generates $305K/yr across 5 tracked products. 90-day search growth is -2.3%. Flapen's verdict: Skip it (38/100).

How competitive is the liv niche?

4 brands and 37 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in liv?

Top complaints mined from reviews: Value For Money, Size-Overall, Moist/Dry. The return rate is 0.6%.

When does demand for liv peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the liv niche?

Listings span $10.33–$66.89; the average listing price is $35.59 (sweet spot $15–$100). The average incumbent carries 1,146 reviews — the moat a new listing must climb.

liv

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Incredible$35.59

avg listing price — sweet spot $15–$100

Price range

Great$10.33–$66.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,145.8

avg incumbent reviews — the moat a new listing must climb

Market size

Good$305K

$305K/yr · 857K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-2.3%

90-day search growth — must beat 0% to launch

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, liv is a $305K/yr Amazon United States market (857K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

liv market data

Units sold / yr: 8K–10K; avg 750–1,000/product
Revenue / yr: $285K–$356K; units × avg price
Conversion rate: 1.0%
Avg BSR: #2,369
Page quality: 0%
Prime: 60%
Sponsored: 20%
Out of stock: 16.2%
Avg brand age: 77 months
Avg seller age: 136 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

SUMMIT COLLECTION49%
LIV31%
VITAPOINTE13%
Summit7%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top liv search terms

liv710K/yr +1.7%0.3% conv.
liv hair grease22K/yr -13.9%9.8% conv.
vitapointe hair cream33K/yr -34.4%0.3% conv.
vitapointe hair cream original13K/yr +49.5%0.9% conv.
liv hair cream32K/yr -44.1%7.3% conv.
liv hair products7K/yr +2.8%5.9% conv.
vitapointe9K/yr -21.7%0.5% conv.
liv hair cream and conditioner12K/yr -39.7%9.8% conv.
live hair cream5K/yr -32.8%7.5% conv.
liv grease for hair3K/yr -3.5%8.0% conv.

All search terms

Top liv products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Summit Liv Creme Hairdressing and Conditioner for Dry Textured Hair Deep Moisturizing Treatment Breakage Support Protective Styling Hydration Softness & Manageability 3.75 oz Lasting Hydration

SUMMIT COLLECTION$10.334.5★1,785 rev

LIV Summit Creme Hairdressing and Conditioner for Dry Textured Hair Deep Moisturizing Treatment Breakage Support Protective Styling Hydration Softness & Manageability 15 oz Lasting Hydration

LIV$18.804.6★2,416 rev

Vitapointe Creme Hairdress & Conditioner 1.75 Ounce

VITAPOINTE$66.254.5★763 rev

Summit Liv Creme Hairdressing and Conditioner for Dry Textured Hair Deep Moisturizing Treatment Breakage Support Protective Styling Hydration Softness & Manageability 8 oz Lasting Hydration

Summit$15.664.5★295 rev

Vitapointe Tube Professional 1.75 Ounce

VITAPOINTE$66.894.6★470 rev

Newest

by launch date

Summit Liv Creme Hairdressing and Conditioner for Dry Textured Hair Deep Moisturizing Treatment Breakage Support Protective Styling Hydration Softness & Manageability 8 oz Lasting Hydration

Summit$15.66295 rev

12y ago

Vitapointe Tube Professional 1.75 Ounce

VITAPOINTE$66.89470 rev

12y ago

Summit Liv Creme Hairdressing and Conditioner for Dry Textured Hair Deep Moisturizing Treatment Breakage Support Protective Styling Hydration Softness & Manageability 3.75 oz Lasting Hydration

SUMMIT COLLECTION$10.331,785 rev

14y ago

LIV Summit Creme Hairdressing and Conditioner for Dry Textured Hair Deep Moisturizing Treatment Breakage Support Protective Styling Hydration Softness & Manageability 15 oz Lasting Hydration

LIV$18.802,416 rev

16y ago

Vitapointe Creme Hairdress & Conditioner 1.75 Ounce

VITAPOINTE$66.25763 rev

20y ago

What buyers say about liv

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry22%

“Hair moisturizer”

Quality-Overall19%

“Great product”

Value For Money8%

“Good price”

Ease Of Use6%

“makes your hair easy to manage”

Thickness6%

“Love this stuff thick”

Soft Feel6%

“Makes your hair soft, shiny, curly, and sheen lasts fir days”

Design-Overall6%

“nicely done”

Size-Overall6%

“Great size for the price”

Hair Styling6%

“Great conditioner I use to use it on my daughters hair”

Suitability Dry Skin6%

“Love it for dry hair”

What buyers complain about

Value For Money34%

“too expensive”

Size-Overall21%

“Too small”

Moist/Dry8%

“It feels very wet almost like lotion”

Texture/Consistency-Overall8%

“Not same product texture”

Leak-Proof8%

“product was spilling from the closed lid”

Dilute/Watery5%

“I have used this product for every month for 20 years and yesterday I bought a container and it is liquidy and messy, and I am disappointed after spending money on it”

Smell3%

“quality or fragrance”

Brightness/Shine/Glow2%

“non existent shine”

Thickness2%

“It used to be thick”

Quality-Overall2%

“Not the same quality”

Top return reasons

Size-Overall30%

Leak-Proof17%

Dilute/Watery9%

Smell7%

Advertised Vs Actual Product5%

Value For Money5%

Texture/Consistency-Overall5%

Defective Material/Parts3%

Moist/Dry3%