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Liquid Latex

Fail

The top 5 products take 77% of clicks, so Liquid Latex is a Fail.

Flapen Score
47
47 / 100
Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48
Market size
$394K/yr370K searches / yr
90-day growth
+10.0%search demand this quarter
Competition
77%top-5 click share · 9 brands · 17 sellers

Flapen Score

Liquid Latex against its category

The dotted line is the Beauty & Personal Care average. Past it, Liquid Latex is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Liquid Latex market on Amazon at a glance

Shoppers on Amazon United States searched for Liquid Latex 370K times last year and spent an estimated $394K. The top 5 brands take 88% of clicks. Demand peaks in Oct–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 6.8% of those searches ended in a purchase.

Shoppers searched for this 370K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved +10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $394K a year.

Searches, last 12 months
370K
Growth, 90 days vs prior 90
+10.0%
Conversion, latest week
6.8%
Market size, estimated
$394Ka year
Peak month
October6.7× the quietest month
Top search term
liquid latex164K searches a year

02 · Price

A sale here is worth $15.76.

Listings sell for $15.76 on average, from $5.19 to $59.74. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $15.76 that is $16K to $20K a year per listing.

Average price
$15.76inside the $15 to $100 sweet spot
Price range
$5.19–$59.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
$16K–$20K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #169 within Body. It carries 2,461 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
4.1%
Average rank
#169in Body
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
2,461per listing
Listings tracked
13

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Liquid Latex products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

17

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

7%

  • Brand 132%
  • Brand 217%
  • Brand 317%
  • Brand 411%
  • Brand 511%
  • Brand 64%
  • Open — no brand owns it (3 brands, 7%)

Demand

Liquid Latex search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 6.7×

Search terms

Top Liquid Latex search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • liquid latex164K/yr
  • liquid latex sfx makeup114K/yr
  • liquid latex for crafts19K/yr
  • latex glue14K/yr
  • liquid latex makeup25K/yr
  • liquid latex rubber5K/yr
  • liquid latex for resin3K/yr
  • latex makeup4K/yr
  • latex liquid3K/yr
  • latex adhesive2K/yr

Reviews and returns

What reviews say buyers love and hate about Liquid Latex

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Ease Of Use”
15%of negative reviews mention “Moist/Dry”
3.1%of orders come back
“takes forever to dry”
A buyer, on “Moist/Dry”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Liquid Latex questions

Answered from the same tracked data.