Liquid Latex
FailThe top 5 products take 77% of clicks, so Liquid Latex is a Fail.
- Flapen Score
- 47 / 100Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 4847
- Market size
- $394K/yr370K searches / yr
- 90-day growth
- +10.0%search demand this quarter
- Competition
- 77%top-5 click share · 9 brands · 17 sellers
Flapen Score
Liquid Latex against its category
The dotted line is the Beauty & Personal Care average. Past it, Liquid Latex is stronger. Inside it, weaker.
Market
The Liquid Latex market on Amazon at a glance
Shoppers on Amazon United States searched for Liquid Latex 370K times last year and spent an estimated $394K. The top 5 brands take 88% of clicks. Demand peaks in Oct–Nov. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 6.8% of those searches ended in a purchase.
Shoppers searched for this 370K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved +10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $394K a year.
- Searches, last 12 months
- 370K
- Growth, 90 days vs prior 90
- +10.0%
- Conversion, latest week
- 6.8%
- Market size, estimated
- $394Ka year
- Peak month
- October6.7× the quietest month
- Top search term
- liquid latex164K searches a year
02 · Price
A sale here is worth $15.76.
Listings sell for $15.76 on average, from $5.19 to $59.74. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $15.76 that is $16K to $20K a year per listing.
- Average price
- $15.76inside the $15 to $100 sweet spot
- Price range
- $5.19–$59.74
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $16K–$20K
- Returns
- 3.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #169 within Body. It carries 2,461 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 4.1%
- Average rank
- #169in Body
- Average rating
- 4.43 starsAmazon United States average 4.42 stars
- Average reviews
- 2,461per listing
- Listings tracked
- 13
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Liquid Latex products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Kangaroo Professional Grade Liquid Latex SFX Makeup Prosthetics 14 oz - Latex Liquid Skin Body Paint Special Effects for Cosplay Theater & Film - Creates Fake Scars Zombie Makeup Skin
- Price
- $11.15
- Rating
- 4.3/5
- Reviews
- 6,681
- Age
- 11y ago

16oz - CLEAR - Creature Liquid Latex General Purpose Professional Special Effects Liquid Latex
- Price
- $11.03
- Rating
- 4.6/5
- Reviews
- 3,303
- Age
- 10y ago

GloomGlo Makeup Liquid Latex SFX Halloween Latex Makeup (30ml)
- Price
- $5.29
- Rating
- 4.5/5
- Reviews
- 35
- Age
- 8mo ago

Mehron Makeup Liquid Latex | SFX Makeup | Halloween | Latex Glue for Skin | Prosthetic Glue 1 fl oz (30 ml) (Clear Flesh) | Made in the USA
- Price
- $9.72
- Rating
- 4.5/5
- Reviews
- 6,814
- Age
- 17y ago

Flesh 32 Fl Oz - Liquid Latex Face and Body Paint Ammonia Free No Odor Arts and Crafts Paint for Halloween Zombie Cosplay!
- Price
- $20.01
- Rating
- 4.6/5
- Reviews
- 26
- Age
- 1y ago
Trending
estimated 90-day click momentum
GloomGlo Makeup Liquid Latex SFX Halloween Latex Makeup (30ml)
- Price
- $5.29
- Rating
- 4.5/5
- Reviews
- 35
- Age
- 8mo ago

Flesh 32 Fl Oz - Liquid Latex Face and Body Paint Ammonia Free No Odor Arts and Crafts Paint for Halloween Zombie Cosplay!
- Price
- $20.01
- Rating
- 4.6/5
- Reviews
- 26
- Age
- 1y ago

Mehron Makeup Liquid Latex | SFX | Halloween Latex Makeup | Glue for Skin | Prosthetic Glue 4.5 fl oz (133 ml) (Clear) | Made in the USA
- Price
- $18.40
- Rating
- 4.5/5
- Reviews
- 6,814
- Age
- 17y ago

Casting Latex 1 Gallon - Premium Latex for Prop Making Easy Mold Making Pouring and Brushing on Coats!
- Price
- $59.74
- Rating
- 4.4/5
- Reviews
- 85
- Age
- 3y ago

EnvironMolds Liquid Latex Mold Making Rubber 16 oz. - Quality Flexible Detailed Reproductions - Easy Brush or Spray Application
- Price
- $17.91
- Rating
- 4.3/5
- Reviews
- 158
- Age
- 12y ago
Newest
by launch date
GloomGlo Makeup Liquid Latex SFX Halloween Latex Makeup (30ml)
- Price
- $5.29
- Rating
- 4.5/5
- Reviews
- 35
- Age
- 8mo ago

Festicy Liquid Latex 1 oz Bottle for SFX Cosplay & Special Effects Ideal for Creating Realistic Wounds & Scars Halloween & Theater Makeup (Skin-Tone)
- Price
- $5.19
- Rating
- 4.1/5
- Reviews
- 145
- Age
- 1y ago

Flesh 32 Fl Oz - Liquid Latex Face and Body Paint Ammonia Free No Odor Arts and Crafts Paint for Halloween Zombie Cosplay!
- Price
- $20.01
- Rating
- 4.6/5
- Reviews
- 26
- Age
- 1y ago

Liquid Latex for Special Effects (2 Pack Set) 16 Oz EACH! Skin-Safe Dries Clear Easy Application for Halloween Cosplay Zombie SFX and Movie Makeup
- Price
- $18.89
- Rating
- 4.6/5
- Reviews
- 103
- Age
- 2y ago

Casting Latex 1 Gallon - Premium Latex for Prop Making Easy Mold Making Pouring and Brushing on Coats!
- Price
- $59.74
- Rating
- 4.4/5
- Reviews
- 85
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
17
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
77%
Top 20: 100%
Open market
7%
- Kangaroo32%
- Mehron17%
- FX Latex17%
- GloomGlo11%
- Liquid Latex Fashions11%
- LLF4%
- Open — no brand owns it (3 brands, 7%)
Demand
Liquid Latex search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 6.7×
Search terms
Top Liquid Latex search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- liquid latex164K/yr
- liquid latex sfx makeup114K/yr
- liquid latex for crafts19K/yr
- latex glue14K/yr
- liquid latex makeup25K/yr
- liquid latex rubber5K/yr
- liquid latex for resin3K/yr
- latex makeup4K/yr
- latex liquid3K/yr
- latex adhesive2K/yr
Reviews and returns
What reviews say buyers love and hate about Liquid Latex
We read the reviews and the return reasons for every product selling here.
“takes forever to dry”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Liquid Latex questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









