Liquid Highlighter

Shoppers searched for this 546K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $265K a year.

Searches, last 12 months

546K

Growth, 90 days vs prior 90

-9.6%

Conversion, latest week

5.2%

Market size, estimated

$265Ka year

Peak month

October3.0× the quietest month

Top search term

liquid highlighter168K searches a year

Listings sell for $9.40 on average, from $5.09 to $16.89. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At $9.40 that is $7K to $9K a year per listing.

Average price

$9.40under the $15 to $100 sweet spot

Price range

$5.09–$16.89

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

750–1,000

Revenue per listing a year

$7K–$9K

Returns

1.2%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #82 within Face. It carries 7,594 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#82in Face

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

7,594per listing

Listings tracked

27

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

47 months