Is liquid hand soap refill gallon profitable to sell on Amazon United States?

The niche generates $36K/yr across 11 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -20.9%. Flapen's verdict: Skip it (32/100).

How competitive is the liquid hand soap refill gallon niche?

3 brands and 119 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.

When does demand for liquid hand soap refill gallon peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the liquid hand soap refill gallon niche?

Listings span $3.61–$23.40; the average listing price is $9.79 (sweet spot $15–$100). The average incumbent carries 17,427 reviews — the moat a new listing must climb.

liquid hand soap refill gallon

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great11.7%

search→purchase rate — share of searches ending in a sale

Price range

Okay$3.61–$23.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$9.79

avg listing price — sweet spot $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Review moat

Bad17,426.82

avg incumbent reviews — the moat a new listing must climb

Competition

Bad81%

top-5 click share — a locked-up shelf

Growth

Bad-20.9%

90-day search growth — must beat 0% to launch

Market size

Bad$36K

$36K/yr · 31K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, liquid hand soap refill gallon is a $36K/yr Amazon United States market (31K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 32/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

liquid hand soap refill gallon market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $29K–$39K; units × avg price
Conversion rate: 11.7%
Avg BSR: #328
Page quality: 0%
Prime: 82%
Sponsored: 55%
Out of stock: 1.1%
Avg brand age: 77 months
Avg seller age: 159 days

Competition & brand share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

119

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

Softsoap87%
Amazon Basics11%
Equate2%

Demand & seasonality

Weekly Amazon search volume, last 79 weeks — -20.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top liquid hand soap refill gallon search terms

softsoap refill aloe vera4K/yr -24.8%15.6% conv.
white hand soap4K/yr -4.8%4.1% conv.
softsoap aloe vera refill3K/yr +2.1%13.9% conv.
liquid hand soap refill gallon6K/yr -41.1%2.1% conv.
fsa hand soap4K/yr -27.1%0.1% conv.
bulk liquid soap3K/yr +0.3%2.5% conv.
equate hand soap refill3K/yr -20.8%6.4% conv.
softsoap soothing clean refill2K/yr -28.5%21.6% conv.
softsoap aloe vera hand soap refill3K/yr -34.0%17.5% conv.

All search terms

Top liquid hand soap refill gallon products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Softsoap Soothing Clean Liquid Hand Soap with New Easy Pour Spout Kitchen and Bathroom Hand Soap Aloe Vera Fresh Scent 50 fl oz Refill

Softsoap$5.774.8★64 rev

Softsoap Liquid Hand Soap Refill Soothing Clean Aloe Vera Fresh Scent - 1 gallon

Softsoap$17.824.7★2,922 rev

Softsoap Soothing Clean Liquid Hand Soap Refill 50 Ounce

Softsoap$5.444.7★9,938 rev

Softsoap Soothing Clean Liquid Hand Soap Refill Aloe Vera Scent 1 Gallon (201900) (792739)

Softsoap$23.404.7★2,922 rev

Amazon Basics Gentle & Mild Clear Liquid Hand Soap Refill Triclosan-Free Dermatologist-Tested pH Balanced 50 Fl Oz 2-Pack (Previously Solimo)

Amazon Basics$7.574.6★44,326 rev

Newest

by launch date

Equate Aloe Vera Liquid Hand Soap Refill with Moisturizers 50 FL OZ 800 Pumps

Equate$13.055 rev

4mo ago

Softsoap Soothing Clean Liquid Hand Soap with New Easy Pour Spout Kitchen and Bathroom Hand Soap Aloe Vera Fresh Scent 50 fl oz Refill

Softsoap$5.7764 rev

7mo ago

Softsoap Liquid Hand Soap Refill Soothing Clean Aloe Vera Fresh Scent - 1 gallon

Softsoap$17.822,922 rev

3y ago

Amazon Basics Gentle & Mild Clear Liquid Hand Soap Refill Triclosan-Free Dermatologist-Tested pH Balanced 50 Fl Oz 2-Pack (Previously Solimo)

Amazon Basics$7.5744,326 rev

4y ago

Amazon Basics Liquid Hand Soap Refill Milk and Honey Scent Triclosan-Free pH Balanced Dermatologist Tested 50 Fluid Ounces

Amazon Basics$3.6144,326 rev